O ngā mea ohorere katoa i roto i te rangahau "The Search Map in Brazil 2026" nā Optimiza Marketing, ko te mea pea kāore i te tino mōhiotia ko te wāhanga rongoā, hauora, me ngā tāpiringa. I te katoa, 41% o ngā tāngata o Brazil i hoko i ētahi hua mai i tēnei wāhanga ipurangi i roto i ngā marama e toru kua hipa. Engari ko te raraunga e kitea nuitia ana ko te wehenga o ngā whakatupuranga: i roto i ngā Baby Boomers, ngā kaihoko 60 tau neke atu rānei, ka piki te reiti ki te 57%, ko te pikinga nui rawa atu i tuhia e tētahi whakatupuranga i roto i tētahi wāhanga o te rangahau. I roto i ngā wāhine, he teitei hoki te ōrau, tae atu ki te 46%.
Ehara i te mea he āhuatanga motuhake te tipu o te wāhanga hauora i roto i te hokohoko ipurangi o Brazil i roto i te rangahau Optimiza. E ai ki tētahi rangahau a Neotrust, he kamupene matauranga raraunga hokohoko mamati, i piki ake te moni whiwhi o te wāhanga hauora mā te 72% i waenga i a Hānuere me Hepetema 2025, i ahu mai i ngā hokonga o ngā pene whakaiti taumaha, arā, ko te tapeke he 2.34 miriona waeine me te R$ 3.01 piriona moni whiwhi i roto i taua wā, tata ki te 4.9 ngā wā nui atu i te wā kotahi o te tau 2024.
He aha ngā kaihoko pakeke e ārahi ana i tēnei wāhanga?
He whakamārama whakamere te whakakotahitanga o ngā rangahau e rua. Ko ngā kaihoko pakeke, i roto i ētahi atu kāwai o te Mahere Rapu, e ahua tupato ake ana, e whakawhirinaki ana ki te whakamana whakawhiti i mua i te hoko, ko rātou tonu te hunga tino kaha ki te hauora me te rongoā, nā te mea pea kua whai hononga hoko-anō tonu rātou me ngā rongoā me ngā tāpiringa, e whakaiti ana i te arai ki te tango i te hongere mamati mō tēnei momo hua.
He kāwai e hiahia ana kia nui ake te whakawhirinaki
He mea tika kia maumahara ko te wāhanga hauora te wāhanga e tohu ana te Mahere Rapu i te taumaha nui ake e hoatu ana ki ngā arotake a ētahi atu kaihoko me te whakawhirinaki ki ngā puna kua manatokohia, i te mea he nui ake te mōrearea e kitea ana i te hoko hua e pā ana ki te hauora o te tangata. Ka whakaū ake tēnei i te hiranga, mō ngā whare rongoā mamati me ngā waitohu tāpiringa, o te haumi nui ki ngā ihirangi pono me te taunakitanga pāpori, kaua ko te utu whakataetae anake.
"Ko te whare rongoā te wāhanga e tono ana ahau kia tino tika ngā ihirangi o aku kiritaki. Ehara i te mea he ātaahua te āhua, engari he tika, nā te mea ko te kaihoko e hoko ana i ngā hua hauora ipurangi, inā koa ko te kaumātua, kei te rangahau me te wehi kei hē. He nui ake te hiranga o te taunakitanga pāpori me ngā mōhiohio tika i konei i tētahi atu wāhanga," te kī a Júlia Neves, te Tumu Whakarae o Optimiza Marketing.
Mō ngā whare rongoā ipurangi me ngā waitohu hauora, he mārama te hononga o ngā rangahau e rua. He tono tūturu kei te piki haere, e akiakihia ana e te hunga whakarongo e whakaititia ana e te mākete, ā, e hiahia ana kia mārama te whakawhitiwhiti kōrero, kia pakari te taunakitanga pāpori, me te aro nui ki te pono o ngā ihirangi, me te mōrearea o te ngaro o tētahi kaihoko kua whakamatau kē i te hiahia ki te hoko hua hauora ipurangi, engari ko ia hoki te mea tino tono ina tae mai ki te whakawhirinaki.
