te huarahi e whakahaerehia ai te Arotautanga Pūkaha Rapu (SEO) mō te hokohoko ipurangi nā te whakakotahitanga o te Mātauranga Horihori (AI) i roto i ngā pūkaha rapu me ā rātou taputapu, pērā i te hokohoko ā-ringa, me te whanonga a te kaihoko. E whakamārama ana ngā tohunga i ngā pānga o ēnei huringa me pēhea te urutau.
I te rongonuitanga o te whakamahinga o ngā tūāpapa AI hei miihini rapu, Generative Engine Optimization (GEO). "Koinei ngā rautaki arotakenga rapu e aro ana ki te AI, tae atu ki tētahi hanganga tikanga hou me te rongonui mamati," te whakamārama a Flávia Crizanto, te Tumu Whakarae o Experta, he tari SEO.
I tēnei horopaki, kāore e whai tikanga te huarahi hokohoko, i whai i tētahi arorau rārangi tae atu ki te mōhiotanga, te whakaaro, me te tahuritanga, i ēnei rā. Kua rerekē te SEO tuku iho, i mahi hei kukume i te kaiwhakamahi i ia wāhanga o te huarahi hokohoko mā roto i ngā kupumatua.
E whakamārama ana a Flávia kāore te huarahi rapu a ngā kaiwhakamahi i runga i ngā papaaho i rite tonu. I ēnei rā, e tono ana rātou mō ngā otinga whaiaro, taipitopito, me ngā otinga uaua hoki. Nā tēnei ka waiho te AI hei momo tātari whakatau, e tuku ana i ngā whakatairite utu, te tātari hua, ngā akoranga mō te whakamahinga me te tiaki, ngā ataata whakaaturanga, te whakaaturanga o ngā arotake me ngā whakaaturanga, me te mahi anō hoki i runga i te mana o te waitohu.
"E whakanuia ana e ngā AI ngā ihirangi whai mana, wheako, tohungatanga, me te whakawhirinaki, arā, te EEAT. Hei tāpiri, me arotahi ki ngā raraunga ka taea te manatoko, tae atu ki ngā puna kōrero kua whakahuatia; ngā whakautu tika; me te hanganga tikanga, me ngā H kua whakaritea pai," te whakanui a te tohunga.
I te mea kei te piki haere ngā rapunga motuhake me te whakaputanga o ngā hua taipitopito, kua whakamahia kētia e ngā kaihoko ngā hokohoko ā-ringa, arā, ngā āpiha AI e rapu ana, e whakatairite ana, e whakaoti ana hoki i ngā hoko i runga i te tono a te kaiwhakamahi. "Ko te wā tēnei, ehara i te mea ko te AI anake e taunaki ana, engari ka whakahaerehia te hoko māu, me tō whakaaetanga," te whakamārama a te kaihoahoa whanonga a Paulo Crepaldi.
Nā reira, he teitei ake i tō mua te hiahia hoko o ngā kaiwhakamahi e tae atu ana ki tētahi hokohoko īpurangi , ā, he pānga tika tēnei ki ngā hoko, ā, me urutau kia taea ai te whakamahi i ngā whai wāhitanga.
Ngā rautaki hokohoko ī-mēra
I roto i te ao SEO me te GEO o nāianei, te hanga hononga tetahi o ngā rautaki tino whai tikanga mō te whakanui ake i te mana mamati me te whakapai ake i te tūranga o ngā waitohu i roto i ngā miihini rapu, e ai ki ngā tohunga.
Hei tāpiri atu ki tēnā, mō ngā waitohu e hiahia ana ki te whakawhānui ake i tō rātou aroaro, ki te whiwhi tirohanga whānui me te ingoa rongonui i runga ipurangi, te utu i tētahi tohunga PR mamati . Ka whakakotahihia e tēnei mahi ngā tikanga whanaungatanga ā-iwi hei whakapakari i te mana i roto i te taiao mamati.
Kia kitea ai, kia whiriwhiria ai hoki tētahi pae hokohoko ipurangi e ngā AI—arā, kia noho hei puna mana e whakahuatia ana e ngā tauira reo—me taea te pānui i ōna hanganga raraunga e ngā karetao i mua i te taenga mai o te tangata.
Ko te tikanga o te pānui-mīhini ko te whai ihirangi e whakaatu ana i te mana ki te kaupapa, tae atu ki ngā whakaahuatanga hōhonu, ngā whakatairite, me ngā raraunga hua; te whakaatu i ngā raraunga hanganga, te tohu kaupapa, e tautoko ana i ngā mahi whakatau rautaki nui; me te mārama o ngā ariā, te whakaatu mārama he aha te hua, he aha te mahi, me te whakautu i ngā pātai a te kiritaki.
He mea nui anō hoki kia tūpato ngā pakihi hokohoko ipurangi , kia kaua hoki e aukati i te urunga atu ki ngā hokohoko ā-ringa mā te whakamahi i ngā pahū-ake , ngā pūnaha captcha , ngā tukanga utu roa rānei . Ko te mea pai, me whakauru ngā taonga ki ngā pūnaha aunoa.
"Mō te kiritaki, he iti ake te pāwhiri, he nui ake te hiahia. Mō te hokohoko ipurangi, me arotahi ki te whiriwhiri mā te kaihoko, me te rārangi taonga tino pai, ngā utu me ngā taonga hou, ngā kaupapa here tuku me te whakahoki mārama, me te utu ," te kī a Crepaldi.
