I tēnei horopaki e piki haere ana te haumi a ngā kamupene ki ngā pāpāho matihiko engari kei te raru tonu rātou ki te whakamārama i ngā hua o te kaupapa whakatairanga, ka uru mai te kamupene hou o Brazil, a adSignal, ki te mākete me tētahi tono e hangai ana ki tētahi o ngā ia o te panonitanga matihiko: te whakamahi i te mātauranga horihori hei huri i ngā rahinga nui o ngā raraunga hei taunakitanga rautaki e wātea ana, e rite ana hoki mō te whakatau kaupapa.
I puta te whakarewatanga i te wā e tere haere ana te tipu o te mākete pānuitanga matihiko o Brazil. I te tau 2025, i hua mai i te rāngai te R$ 42.7 piriona, he tipu 12.7% i whakaritea ki te tau o mua. Ahakoa tēnei ahunga whakamua, ko te nuinga o ngā umanga iti me te rahi-rahi kei te whakawhirinaki tonu ki ngā ripanga tātai, ngā papaaho marara, me ngā tātari ā-ringa hei mārama ki te hokinga mai o te haumitanga ki te hokohoko matihiko, ā, koinei tonu te arai e whai ana a adSignal ki te whakatau.
a adSigna , me Google Analytics 4 i roto i te taiao kotahi, ā, ka whakamahia te mātauranga horihori hei whakamārama aunoa i ngā tohu mahi. Engari i te whakaatu noa i ngā kauwhata me ngā inenga, ka tautuhia e te otinga ngā au, ka whakamārama i ngā huringa e tika ana, ka tohu i ngā whai wāhitanga tipu, ka whakatūpato mō ngā raruraru pea, ā, ka tūtohu i ngā mahi hei whakapai ake i ngā hua o te kaupapa whakatairanga.
E ai ki a André Santos, te kaiwhakaū me te Tumu Whakarae o adSignal, ehara i te kore mōhiohio te wero i pā ki ngā kamupene, engari ko te uaua ki te huri i ngā raraunga hei whakatau rautaki. "Kei te wātea tonu ngā raraunga, engari kua tohatohahia puta noa i ngā tūāpapa rerekē. Ko tā mātou whāinga he waihanga i tētahi otinga e whakaiti ana i te āputa i waenga i ngā mōhiohio me te whakatau kaupapa. Ka pānuihia e te mātauranga horihori ngā tohu, ā, ka tukuna ki te kaiwhakahaere ngā mea e tino nui ana ki te pakihi," tāna tāpiri.
Haunga a André, ko Lucas Pedroso te kaiārahi o te kaupapa, he kaiwhakaū me te CTO, te kawenga mō te hoahoanga o te otinga, ā, kei roto hoki i tēnei kaupapa te whai wāhitanga o te kaiwhakaū a Alex Almeida, he kaiwhakahaere matua whai wheako arumoni i roto i te mākete ahumahi.
Mai i te tohutohu ki tētahi kamupene hangarau hou
I whānau mai a adSignal i tētahi hiahia i kitea i roto i tētahi kaupapa tohutohu Pakihi. Ahakoa ngā papaaho whānui me te maha o ngā tohu e wātea ana, i kite te tīma he maha ngā kaiwhakahaere kāore i te tino mōhio ko ēhea ngā kaupapa me whiwhi haumi nui ake, ko ēhea rānei ngā mahi me arotake.
He māmā noa iho te whakatau: ehara i te mea he nui ake ngā raraunga e hiahiatia ana e te mākete, engari he hangarau anō hoki e taea ai te whakamārama i ēnei mōhiohio i runga i te whakaaro pono, me te whakaputa taunakitanga e mārama ana ki tētahi kaiwhakahaere.
Nā tēnei wheako i puta ake ai te tūāpapa, i whakawhanakehia hei huri i ngā tātaritanga uaua hei tautuhi i ngā mate, hei whakaiti i te wā e pau ana ki te whakakotahi i ngā mōhiohio, hei whakahohe hoki i ngā whakataunga tere ake, whai hua ake hoki.
Te mātauranga horihori hei painga whakataetae
Kei te huri te tipu haere o te mātauranga horihori i te huarahi e whakahaere ai ngā kamupene i te hokohoko, te hoko, me te mahi. Ahakoa he tari kei ngā whakahaere nui e tohunga ana ki te tātari raraunga, ko te tikanga ka whakawhāitihia tēnei kawenga e ngā umanga iti me te rahi ki roto i ngā tīma iti.
I roto i tēnei horopaki, ko ngā otinga e āhei ana ki te whakahaere aunoa i ngā tātari me te tuku taunakitanga atamai ka noho hei painga whakataetae, ā, i mua ko ngā hangarau i herea ki ngā kamupene nui ka taea e ngā pakihi o ngā rahi katoa te uru atu.
"Ko te heke mai o te whakahaere kei roto i te mātauranga horihori e whakamahia ana ki te whakatau kaupapa. Ko tā mātou kaupapa matua he āwhina i ngā rangatira pakihi kia tere te mārama ki te mahi a ā rātou mahi, me te mōhio hoki ki hea rātou e mahi ai hei whakapai ake i ā rātou hua," te kī a Santos.
Ngā mākete hou
Haunga te mahi ki ngā pakihi iti me te rahi-waenga, i whakawhanakehia hoki a adSignal mō ngā ahumahi, ngā mahi hokohoko īpurangi, me ngā tari hokohoko e hiahia ana ki te tuku tātaritanga rautaki ki ā rātou kiritaki.
Kei te mahi kē te kamupene ki te whakawhānui i te tūāpapa mā te whakauru i ngā whakaurunga hou e hono ana i ngā pūnaha CRM, ngā mākete, me ngā whatunga pāpori pērā i a Amazon, Mercado Livre, me TikTok Shop, e tuku ana i tētahi tirohanga whānui ake o te haerenga a te kaihoko me ngā hua pakihi, e hono ana i ngā pāpāho, ngā whanaungatanga, me ngā hoko ki tētahi tirohanga kotahi o te haerenga a te kaihoko.
E mahi ana te tūāpapa ki ngā SME e hokohoko ana i runga ipurangi, ngā ahumahi e whakamahi ana i ngā pāpāho mamati hei whakaputa tono, me ngā tari hokohoko — ka taea te whakamahi i te adSignal hei paparanga mōhiotanga hei tuku pūrongo whakahaere me ngā māramatanga rautaki ki ā rātou kiritaki, ka whakaiti i te wā e pau ana ki te whakarite mō ngā hui mahi.
"Mā te adSignal, kāore e hiahiatia ana e ngā kaiwhakahaere te whakapau haora ki te wetewete i ngā tūtohi. Ka uru atu rātou ki te tūāpapa ka kitea ngā tau e tika ana, ngā nekehanga matua o te mahi, me ngā taunakitanga mō te taahiraa e whai ake nei," te whakarāpopototanga a te kaiwhakahaere.
Kei te wātea kē te tūāpapa puta noa i Brazil i adsignal.com.br, me ngā mahere e tīmata ana i te R$ 179 ia marama.
