E ai ki te pūrongo "The 5W Citation Source Audit" neke atu i te 25% o ngā tohutoro ChatGPT i te Hononga o Amerika, ko Wikipedia me Reddit. Ehara tēnei āhuatanga i te hapa, ehara hoki i te mana kirimana, engari he tohu ia o te mea e kiia ana he mana i te ao o te rapu whakaputa uri.
Hei tīmatanga, ka tūtohu ahau kia whakamātauria. Whakatuwheratia a ChatGPT, Perplexity, Google rānei me AI Overviews, ka pātai atu he aha te hua pai rawa atu i roto i tō kāwai. Tatauhia te maha o ngā wā e whakahuatia ana e te whakautu he miro Reddit, he arotake kaiwhakamahi rānei. Kātahi, tatauhia te maha o ngā wā e whakahuatia ana te blog kua puritia e tō kamupene mō ngā tau, me te maramataka ētita, ngā ihirangi kua whakaaetia, me te tīma SEO whakatapua.
He whakaiti te kaute mō te taha pakihi. Ā, e whakaatu ana ngā raraunga ehara tēnei i te mea tūpono noa; e pā ana tēnei hua ki te pūrongo 5W kua whakahuatia ake nei, e whakaatu ana i tētahi kōrero nui mō taua rangahau anō: kāore ngā pāpāho tuku iho pērā i a The Wall Street Journal, The New York Times, me Bloomberg i roto i ngā puna kōrero e 20 e tino whakahuatia ana. Arā, ko ngā waitohu kairīpoata e utu ana i ngā rau miriona hei pupuri kei te ngaro, i roto i te kai o ngā puna o tētahi tauira reo motuhake, ki ngā pou ingoakore mai i ngā kaiwhakamahi noa.
Ko te whakamārama tino whaihua ko te tohu i ngā whakaaetanga raihana i huri ai a Reddit hei kaiwhakarato raraunga mana mō ngā kamupene hangarau nunui pēnei i a Google me OpenAI. Engari kāore tēnei kōrero i tino pono. Mēnā ko te urunga noa ki ngā ihirangi te take, ka whakaatu ngā tauira i ngā tauira tohutoro rite tonu, engari ko te ritenga kē te mea e whakaatu ana ngā raraunga. Ka whakamahia e ChatGPT ngā ihirangi pāpori he iti ake te taumaha (tata ki te 7%) i a Perplexity (tata ki te 31%). Mēnā he kirimana noa iho, ka rite tonu ngā tau.
Kei tētahi atu wāhi te rerekētanga. Ko ngā tauira reo e whakatairanga ana i ngā tuhinga kōrero, e aro ana ki te otinga, me te tūturu—e whakaatu ana i ngā kōrero e mōhiotia ana e te hunga kua whakamahi, te take taha, te "I hokona e au, ā, i pouri ahau nā tēnei." Ko te ihirangi umanga toharite he ritenga kē atu i tēnā, nā te mea he whakaaro pōhēhē tōna, he whakaaetia ture, kāore he taupatupatu, ā, kāore he motuhaketanga. Nō reira, kāore te AI e utu ana i a Reddit mō te mangere. Kei te utu i tētahi momo tohu kua whakangungua ngā tīma ihirangi umanga, mō ngā tau, ki te whakakore.
He rerekē ngā whanonga i runga i te tūāpapa. E ai ki te kōrero i mua ake nei, ko Perplexity, e tukatuka ana i te 780 miriona patai ia marama, e ahu mai ana i te 31% o ana tohutoro mai i ngā pāpāho pāpori, ā, ko Reddit te 24% o taua tapeke. Ko Google AI Overviews te 13%, ko ChatGPT ia e pupuri ana i te tūnga matatika ake, e whakatairanga ana i ngā puna mana whai hanganga.
Mana e whakapuaki ana i a ia anō, vs. mana e whakaatu ana i a ia anō
I rongonui te ariā EEAT a Google (Wheako, Tohungatanga, Mana, Pono) nā te rapu whakaputa, ā, ko te tuatahi ko te E, mō te Wheako, he mea whai mana tūturu. He wheako kua oti te pōti pai te tuku i tētahi pou hapori nā te mea he rā, he ingoa, me ngā taipitopito kāore i roto i te pukapuka ārahi. E kī ana te whārangi hua ko te kamupene te mea pai rawa atu. Ā, ko te huihuinga te mea e whakatau ana mēnā he pono tēnā. I roto i tēnei horopaki, ko te mana e mōhiotia ana e te AI ehara i te mea e whakapuakina ana e te waitohu, engari ko tā ngā rōpū tuatoru e tautoko ana. He whakapuakitanga ngā tuhinga pakihi, engari he tautoko ngā huihuinga, ngā putunga, me ngā arotake.
Heoi, kāore te whakautu rautaki e uru ki te whakatōpū i ngā hapori ki ngā pou rūpahu. Ko te Astroturfing, he tikanga hokohoko me te whakawhitiwhiti kōrero e hanga ana i te tautoko rongonui, i te whakaae rānei, kāore e whai hua, kāore hoki i te tika i roto i tēnei horopaki. Ka tere te kite a ngā hapori i ngā pūkete kua whakaritea, ā, ka huri te karanga tūmatanui hei ihirangi pono, tino whakahihiri - koinei tonu te momo e whakahuatia ana e te AI. He koretake te mōrearea, ā, he iti te hokinga mai.
Ko te mea nui ko te whakarite kia whai hua, kia motuhake, kia taea te whakamana i te whakawhitiwhiti kōrero, kia rite ki te whakaaturanga pai rawa atu a te kiritaki kua makona. Ngā Pātai Auau pono, ngā tuhinga mārama, ngā whakataurite e whakaae ana ki te hiranga o te kaiwhakataetae. Me te ine motuhake i te aroaro i roto i ia miihini, i te mea he rerekē ngā kai pūtake a Perplexity, AI Overviews, ChatGPT, me Gemini, ā, me rerekē ngā rautaki e hiahiatia ana.
He māmā noa iho te whakarāpopototanga. He nui ake te whakahua a te AI i a Reddit i tō blog nā te mea, i te nuinga o te wā, he pono ake a Reddit i tō blog. Ko te hunga e mārama ana ki tēnei ka mutu te ngana ki te tinihanga i te mīhini, ā, nō reira, ka tika kia whiwhi tohutoro.
Alexandre Caramaschi te kaiwhakaū o Naia me te Tumu Whakarae o Brasil GEO. I mua ko ia te Tumuaki Whakahaere Matua o Semantix (Nasdaq). Neke atu i te 18 tau ōna wheako ki te hangarau, te hokohoko, me te hoko, ā, he paionia ia i roto i ngā ariā o te Generative Engine Optimization (GEO) me te Pakihi-ki-te-Kaihoko (B2A) i Brazil.
