Ko te Prime Day, te kaupapa whakatairanga matua a Amazon e aro ana ki ngā kaiohauru Prime, kua whakatūria ia hei mea nui atu i te rā whakahekenga nui, e whakanui ana i ngā hoko i runga i te tauine nui me te whakapakari i ngā rautaki pono puta noa i te pūnaha hokohoko ipurangi. E ai ki ngā raraunga i tukuna e te kamupene tonu, ko te putanga o te tau 2025 i tuhi i te nui o ngā hoko i tutukihia e ngā kaihoko hoa i runga i te tūāpapa, me te pikinga o te moni whiwhi 32% i whakaritea ki te tau o mua.
E ai ki a Salomão Araújo, te Tumu Whakarae Pakihi o Rakuten Advertising, he whatunga hokohoko ā-ao matua, e whakaatu ana tēnei kaupapa i te mea e kiia nei ko te " hāro" o Prime Day, e whai hua ana ehara i te mea ko Amazon anake, engari ko ngā waitohu, ngā kaihokohoko, me ngā hoa hokohoko ka taea te whakamahi i te pikinga o te hiahia hoko a ngā kaihoko.
"He tauira iti noa iho tēnei o te pūmanawa ka taea e te hokohoko hononga te whakatutuki i runga i te tauine nui. I ngā wā e nui ana te tono, ka taea e ngā waitohu e haumi ana ki ngā hononga rautaki me ngā kaiwhakaputa ihirangi, ngā tūāpapa whakahoki moni, me ngā kaiwhakatairanga te hopu i te aro o ngā kaihoko, me te hanga hononga pumau hoki. E whakaatu ana te Prime Day me pēhea te huri i ngā tihi hoko ki ngā whai wāhitanga whai wāhi me te pono, me te whakaputa tipu pumau mō te hokohoko mamati," te kī a te kaiwhakahaere.
Mō te putanga o tēnei tau, ka tū i waenga i te 1 me te 7 o Hūrae, i waenganui i te pikinga o te hoko i puta mai i te Ipu o te Ao, ko te tumanako ka hipa ake te Prime Day i ngā hua i kitea i te Paraire Pango whakamutunga. E ai ki te rangahau Affiliate Intelligence nā Rakuten Advertising, e 73% o ngā tāngata o Brazil e whakamahere ana ki te whakapiki ake i ā rātou whakapaunga ipurangi i te wā o te whakataetae, ko te 30% e kī ana kei te hiahia rātou ki te haumi nui atu i te tikanga. E whakaatu ana tēnei ia i te pānga o te huihuinga hākinakina ki ngā whanonga kaihoko, e whakawhānui ake ana i te kaha hoko mō ngā waitohu me ngā kaihokohoko.
"Ko te whakakotahitanga o tētahi huihuinga hākinakina nui me tētahi o ngā rā whakatairanga matua mō te hokohoko mamati ka waihanga i tētahi taiao tino pai mō ngā waitohu. I roto i tēnei horopaki, ka whai tikanga te hokohoko hononga mā te hono i ngā kaihoko ki ngā ihirangi pono, ngā taunakitanga whai tohu, me ngā tuku e hangai ana ki ō rātou hiahia. Ko ngā kamupene e kaha ana ki te huri i tēnei wā o te hiahia hoko nui ki ngā wheako e tika ana ka pai ake te tūnga ki te whakaputa hua tonu me te hanga whanaungatanga roa me ā rātou kaihoko," te whakatau a Salomão.
