Kua whakatūria te hokohoko pūkoro hei tētahi o ngā wāhanga tino whai hua o te hokohoko matihiko. Nā te piki haere o te hononga o ngā kaihoko, kua tino piki haere te whakamahinga o ngā taupānga hokohoko i ngā tau tata nei, ā, kua noho hei hongere nui mō ngā kaihokohoko e hiahia ana ki te whakawhānui ake i tō rātou aroaro me te whakataetae.
E ai ki te pūrongo a Sensor Tower mō te State of Mobile 2025, kei te whanake tonu te wāhanga, nā ngā panonitanga o ngā whanonga a ngā kaihoko, ngā whanaketanga o te matauranga horihori (AI), me te ao whānui o te hokohoko ipurangi. I runga i tēnei āhuatanga, ehara i te mea he kōwhiringa noa te haumi ki tēnei momo pakihi, engari he mea nui mō ngā kamupene e rapu ana ki te auaha me te tipu.
Te tipu tonu o te hokohoko pūkoro
I te tau 2024, tata ki te US$150 piriona te moni i pau i ngā kaihoko ki ngā taupānga, he pikinga 12.5% tēnei i whakaritea ki te tau o mua. I tua atu, i piki te wā toharite mō ia kaiwhakamahi ki te 3.5 hāora, ā, neke atu i te 4.2 tiriona te tapeke o ngā hāora i pau ki ngā taupānga, he pikinga 5.8%. E whakaatu ana ngā raraunga kāore i te mea he nui ake te wā i pau i te tangata ki ngā taputapu pūkoro, engari i piki ake hoki ā rātou whakapaunga ki ngā papaaho matihiko.
Ko tētahi atu āhuatanga nui ko te whānui haere o ngā mākete e aro ana ki ngā taputapu pūkoro. E whakaatu ana ngā kamupene pēnei i a Temu me Shein me pēhea te whakanui ake i tētahi pakihi puta noa i te ao mā te rautaki matihiko kua pai te hanganga. Heoi, ko te angitu o ēnei tauira me whai wheako kaiwhakamahi whakarei ake me te whakaurunga whai hua i waenga i ngā hongere ā-tinana me ngā hongere matihiko.
Te mātauranga horihori hei painga whakataetae
E whakaatu ana hoki te pūrongo a Sensor Tower i eke ngā tono whakaputa AI ki te US$1.3 piriona i roto i ngā moni whiwhi o te ao, he pikinga nui tēnei ki te whakataurite ki te US$455 miriona i te tau 2023. I piki haere te tapeke o ngā tango taupānga AI, tae atu ki te 1.5 piriona i te tau 2024. I roto i te hokohoko, ka taea e te AI te whakawhaiaro matatau, ngā taunakitanga hua tika ake, me ngā wheako taunekeneke e whakanui ake ana i te whai wāhi a te kaihoko. Ka whakapai ake hoki te hangarau i te whai huatanga o te mahi, te arotau i te whakahaere rauemi me te whakahaere taonga i runga i ngā raraunga matapae.
Brazil: he mākete whai hua
Kei roto a Brazil i ngā mākete hou tino whai hua, e kukume ana i te hiahia o ngā waitohu nui o te ao. Ahakoa te kaha o te whakataetae, he maha tonu ngā whai wāhitanga mō ngā kamupene e mārama ana ki ngā āhuatanga motuhake o te kaihoko o Brazil, ā, ka taea e rātou te whakarerekē i ā rātou rautaki ki te whakatutuki i ngā hoko tuihono me ngā hoko tūturu. Ko te whakaurunga i waenga i ngā hongere - tūturu, tukutuku, me ngā taputapu pūkoro - ehara i te mea hei wehewehe, engari he mea nui rautaki. Ko ngā kamupene e kaha ana ki te whakakotahi i ēnei wheako me te tuku ratonga tāpiri me ngā taupānga, pēnei i te ratonga kiritaki whaiaro, ngā kaupapa pono, me ngā ihirangi motuhake, ka whiwhi i te painga whakataetae.
He whai wāhitanga nui te hokohoko matihiko e aro ana ki ngā waea pūkoro mō ngā kamupene e hiahia ana ki te auaha me te whakawhānui i te tau 2025. Ko te tipu haere o te wā whakamahi taupānga, ngā whanaketanga o te AI, me te whānui haere o ngā mākete o te ao ngā mea matua e akiaki ana i te whanaketanga o te rāngai. I Brazil, ko te pikinga ake o te tono me te huringa matihiko o te tauhokohoko ka pai ake te horopaki mō te haumi. Mō ngā kaihokohoko kāore anō kia whakaū i tō rātou aroaro ki tēnei taiao, ko te wā tēnei ki te mahi. Ko te urutau ki tēnei ao ehara i te mea he ia noa iho, engari he whakaritenga nui hei pupuri i te whakataetae.
