Nā te pikinga ake o te hokohoko pāpori, kua tino tipu te wāhanga ataahua i runga i a Shopee, ā, kua huri hoki ngā tikanga hokohoko. I puta tētahi tauira o tēnei i te Tūrei whakamutunga, te 12 o Mei, i te wā o te whakaaturanga ora a te waitohu Spoiler, nō te kaiwhakatairanga rongonui a Viih Tube, i runga i a Shopee. I roto noa i te kotahi haora, neke atu i te 250,000 ngā tirohanga i kohia, me te roanga o te tirohanga toharite o te 15 meneti mō ia kaiwhakamahi. I te wā o te whakaaturanga ora, neke atu i te 1,300 ngā taonga i hokona, ā, ko te moni whiwhi he R$ 125,000.
Mā te mahi rerema e whakakaha ake te whakakotahitanga o te hokohoko pāpori hei tētahi o ngā tino pūtake o te tipu mō te wāhanga ataahua i runga i te tūāpapa. Kua tae atu tēnei wāhanga ki te 35 miriona tāngata ia marama, ā, kua piki ake ngā ota mā te 55% ina whakaritea ki te Paenga-whāwhā 2025 ki te Paenga-whāwhā 2026.He mea nui anō hoki te tere o te tipu o te hokohoko ora, i piki ake i te neke atu i te 300% te maha o ngā whakapaohotanga i mahia e ngā kaihoko ataahua me ngā waitohu i roto i te tau kotahi.
I te marama o Mei, hei tāpiri atu ki te tuku ora a Spoiler, i whakakaha ake tēnei kaupapa i tētahi raupapa ihirangi ora me ngā waitohu me ngā kaihanga, me ngā kaupapa pērā i a Aura Beauty me Jade Picon me Salon Line me te karere me te kaiwaiata a Melody. I hono ngā pāhotanga i ngā kaihoko, ngā waitohu, me ngā kaihanga i roto i ngā wheako taunekeneke i roto i te tūāpapa, i whakawhānui ake i te whānuitanga o ngā kaupapa me te whakakaha ake i te whai wāhi wā-tūturu.
"Ko te ao ataahua i runga i a Shopee e whakaata ana i te kaha o te hokohoko pāpori i Brazil, te wāhi e hono ai ngā ihirangi, ngā kaihanga, me ngā hoko i roto i te taiao kotahi. Mā ngā pāhotanga ora ka whakarei ake i tēnei wheako mā te whakatata atu i ngā waitohu me ngā kaihoko i te wā tūturu, ka pai ake te kitenga me te hoko hua i roto i tētahi haerenga hokohoko taunekeneke me te hihiri," te kī a Felipe Piringer, Kaiwhakahaere Hokohoko i Shopee.
Ko ngā kaihanga te kaiārahi o te tūhuratanga me te whakamahinga o te ataahua
Kei te whakatū te hokohoko pāpori hei ia o ngā momo ataahua i runga i a Shopee, e whai ana ki te tuku i tētahi wheako hokohoko ngahau me te whaiaro, inā koa i roto i te taupānga. I roto i tēnei taiao, ko ngā ihirangi, ngā taunakitanga, me ngā taunekeneke wā-tūturu te kaiārahi i te haerenga, me ngā kaihanga e whai wāhi nui ana ki te awe i tēnei pūnaha.
E ai ki te Rangahau a ngā Kaihanga me ngā Pakihi 2025 nā YouPix, e 25.73% o ngā kaihanga te hunga e whakamahi ana i te wāhanga ataahua, ā, koinei te rohe e nui rawa atu ana te hunga whai wāhi mai i roto i ēnei tohunga. E whakaatu ana ēnei raraunga i te tere o te horapa o ngā au hou me te awe i ngā whakataunga a ngā kaihoko.
I roto i ngā pānga o tēnei whanonga, kei te kitea anō hoki ētahi wāhanga iti. Hei tauira, ko ngā "body splashes " — he taonga e piki haere ana te rongonui o te hinu kakara i ngā tau tata nei — i piki ake te hoko mā te 4x i waenga i te tau 2024 me te tau 2025 , e ai ki ngā raraunga a Shopee, ā, e whakakotahi ana i a rātou anō hei hua hokohoko nui, e akiakihia ana e ngā kaihanga mamati me ngā au hou.
I roto i te tau kotahi, kua neke atu i te whā ngā pikinga o te maha o ngā whakaaturanga ora i whakahaerehia e ngā kaihoko me ngā waitohu i runga i a Shopee i tēnei wāhanga, mai i te 2,000 pea ngā whakaaturanga ora i te marama o Hānuere 2025 ki te neke atu i te 12,000 i te marama o Hānuere 2026, e tohu ana i te tipu neke atu i te 300%. Mai i te whakarewatanga o Shopee Live i te tau 2022, kua kohia kētia e te āhuatanga neke atu i te 8 piriona tirohanga me te 40 piriona pai.
"I te wā i hangaia ai e mātou a Spoiler, ehara i te mea ko te hoko anake, engari ko te hononga, te kare ā-roto, me te māramatanga. Ko te hokohoko pāpori te kaupapa matua o reira: kāore te iwi e hiahia ana ki te hoko noa, engari ko te whakawhirinaki ki ngā tāngata tūturu. E hiahia ana rātou ki te kite i tētahi e whakamahi ana, e whakamātautau ana, e taunaki ana hoki. Ki ahau nei, ko te hokohoko pāpori he toronga o tō mātou hapori, te wāhi e ora ai te waitohu i roto i ngā awa ora, ngā ataata, me ngā arotake. I reira mātou e whakawhitiwhiti whakaaro ana, e whakarongo ana, e hanga tahi ana. Ā, ko te mea tino whakamiharo ko te taea e te tangata te whai wāhi atu ki roto, me te tipu tahi me mātou. Ka mutu te noho a Spoiler hei mea mā mātou anake, ā, ka noho hei mea mā te katoa," te kī a Viih Tube, he kaiwhakatairanga me te kaipakihi i muri i a Spoiler.
Mā ngā roma ora ka nui ake te pono me te tata, ka taea e ngā kaihoko te kite i te hua i te ao tūturu, me te tere o te whakautu i ā rātou pātai. "He whakatakotoranga tēnei e tere ake ai te whakatau, e whai mōhiotanga ake ai, e whai whakaaro nui ake ai hoki, e whakaatu ana i tā mātou whāinga hei tūāpapa: kia whakaratohia ngā wheako hokohoko ipurangi pai rawa atu mā ngā kaihoko," te kōrero a Felipe Piringer.
