Kei te piki haere te hokohoko pāpāho pāpori i roto i ngā rautaki hokohoko hei hopu i ngā kaihoko i ngā wā o te tau. Mā te mātauranga horihori, te ratonga kaihoko whakauru, me ngā tikanga utu kua whakauruhia ki roto i ngā kōrero, kei te hurihia e ngā kamupene ngā papaaho i aro tuatahi ki te hanga whanaungatanga hei hongere hokohoko katoa. E whakaatu ana hoki tēnei nekehanga i te panonitanga o ngā whanonga kaihoko, ā, ko Instagram te kaiārahi o tēnei ia, me te 90% o ngā kaiwhakamahi e whai ana i te iti rawa i te kotahi kōtaha pakihi, e ai ki ngā raraunga mai i te papaaho tonu, koia tētahi o ngā tino hononga i waenga i ngā waitohu me ngā kaihoko.
E ai ki a Giovanna Dominiquini, te kaiwhakahaere hokohoko i Infobip, he tūāpapa whakawhitiwhiti kapua o te ao e whakahaere ana i te whakawhitiwhiti kōrero ki ngā kaihoko i Brazil i waenga i ngā waitohu nui, ko te pāpāho pāpori te kaupapa matua o ngā rautaki a ngā kamupene. "Ko te hihiri e tukuna ana e ia ka whakanui ake i te toro atu o te waitohu, ā, ka taea ai te tere ake me te whaiaro ake i ngā urupare ki ngā kaihoko," tana kī.
I mua ko te whakaaturanga hua anake te kaupapa matua o Instagram, engari ināianei ka pā tika te pānga o Instagram ki te hunga e hokohoko ana, nā te mea kua hokona kētia e te 73% o ngā kaiwhakamahi tētahi hua, kua utua rānei tētahi ratonga i kitea i runga i te taupānga, e ai ki te rangahau a Opinion Box. "I ēnei rā, e rapu ana te iwi i te whai wāhitanga, ā, kāore e hiahia ki te pekepeke mai i tētahi taupānga ki tētahi taupānga hei whakaoti i tētahi hoko ngāwari. Ko te nui ake o te whakaurunga o te pūnaha o tētahi waitohu, ko te nui ake o te tūponotanga ki te kukume me te pupuri i ngā kiritaki. He mea tika te haumi ki tēnei whakaurunga ki runga i ngā pāpāho pāpori nā te mea koinei te wāhi e noho ana te hunga whakarongo," te tātari a Giovanna.
Nā reira, ka mutu te mahi a te whatunga pāpori hei hongere tūhuratanga anake, ā, ka tīmata te arotahi ki ngā wāhanga rerekē o te haerenga hoko, mai i te whakapā tuatahi ki te otinga o te ota.
I roto i te mahi, ka tīmata te ratonga kiritaki mā ngā karere tūmataiti, mā ngā pānuitanga rānei e whakairihia ana ki runga i te tūāpapa. Mā ngā kaihoko matauranga horihori e tirotiro tuatahi, e tirotiro i te wātea o ngā hua, e whakarato i ngā wā tuku, ā, e tuku atu ana i ngā take uaua ake ki ngā kaihoko tangata. Ko te whāinga he whakaiti i te wā urupare me te ārai i te whakarērea o te hoko.
Ka whakawhirinaki hoki tēnei mahi ki te whakaurunga i waenga i ngā hongere matihiko me ngā pūnaha ā-roto o ngā kamupene. Mā ngā mōhiohio pēnei i te hītori hoko, ngā manakohanga a te kaihoko, me te wātea o ngā taonga ka taea te whakarite i ngā taunakitanga whaiaro, ā, ka tere ake te otinga o te hoko. I te wā kotahi, me whai tonu te mahi whakahaere ratonga i te tere o te ratonga, me te tuku i ngā kōwhiringa pēnei i te kohi mai i roto i te toa, te tuku rānei i taua rā anō.
Ko te nui o te urunga atu i ngā wā o te tau ka tere ake te whakakapinga o ngā pūnaha ratonga kiritaki tawhito. Ko te tango i ngā kaihoko AI kei te whakakapi hoki i ngā tauira ratonga tuku iho i runga i ngā tahua pumau me ngā urupare paerewa. Haunga te whakaiti i ngā utu whakahaere, ka taea e ēnei taputapu te mimiti i te tono nui i ngā wā whakatairanga me te kore e whakararu i te wheako kiritaki. E ai ki tētahi rangahau a Google Cloud.
Hei whakahohe i ngā whakawhitiwhitinga i roto i ngā karere tūmataiti, ka haumi ngā kamupene ki ngā hanganga haumarutanga, pērā i te whakamahinga o ngā API mana me ngā tikanga utu whakamuna. Ka tiakina e tēnei tikanga ngā raraunga kaihoko, ā, ka tutuki hoki i ngā whakaritenga o te Ture Tiaki Raraunga Whānui (LGPD).
E ai ki a Giovanna, ko te pānga o te rautaki he nui atu i ngā hoko i te hararei. Haunga te whakapūmau i te moni whiwhi tonu i te Rā o ngā Pāpā, ka āwhina te whai huatanga o te haerenga hoko ki te pupuri i ngā kiritaki. "Ko ngā kaihoko e whakatau wawe ana i tētahi hiahia i roto i te taupānga ka hoki mai i ētahi atu wā. Ko te wheako o te hoko i te Rā o ngā Pāpā ka whakapakari i te whanaungatanga mō ngā huihuinga pēnei i te Paraire Pango me te Kirihimete, hei tauira, koinei ngā rā matua mō te hokohoko e pā ana ki te nui o ngā hoko," tana whakatau.
