Intambara ku bakoresha ikoranabuhanga itangiye kurenga moteri zishakisha, imbuga za interineti na porogaramu, yimukira ku rundi rwego rw’ubuhuza: abakozi b’ubutasi bw’ubukorano. Raporo ya Blind Spot, yakozwe na Entrelinhas, gahunda y’ubutasi y’ingamba za StartSe, igaragaza ko ubucuruzi bwitwa agent bumaze guhindura uburyo abaguzi bavumbura, bagereranya, kandi bagahitamo ibicuruzwa na serivisi.
Uyu muryango usobanura uburyo abakozi ba AI binjira mu rugendo rwo kugura, kuva ku bushakashatsi bwa mbere kugeza ku nama z’ikirango, ndetse rimwe na rimwe, ibiganiro n’ubwishyu. Mu by’ukuri, ubwenge bw’ubukorano ntibukora gusa nk’igikoresho cyo gushakisha, gutanga serivisi ku bakiliya, cyangwa gutanga umusaruro, ahubwo butangira gukora nk’urufunguzo hagati y’amasosiyete n’abaguzi.
Dukurikije amakuru yavuye muri Adobe Analytics na Elogic Commerce yakusanyijwe muri raporo, ChatGPT yari kuba imaze kugera ku bakoresha miliyoni 900 buri cyumweru bitarenze Gashyantare 2026, hamwe n’abakoresha barenga miliyoni 800 bakoresha ibikoresho byo kugura ndetse n’abashaka kugura bagera kuri miliyoni 50 ku munsi. Urujya n’uruza rw’abakoresha imbuga za interineti zo muri Amerika rwiyongereyeho 393% ugereranyije n’umwaka ushize mu gihembwe cya mbere cya 2026 kandi rwiyongereyeho 693% mu gihe cy’iminsi mikuru ya 2025.
“Ubucuruzi bw’abahuza bwahinduye ikibazo nyamukuru ku bigo. Mu myaka ibarirwa muri za mirongo, icy’ingenzi cyari ukuzana umuguzi ku rubuga. Noneho, ikibazo kiba uburyo bwo gutuma umuhuza w’ubukorano bw’ubwenge (AI) asobanukirwa kandi agatanga inama ku kirango cyawe. Abatabasha gusoma imashini bashobora gusigwa mu rugendo mbere y’uko umuguzi w’umuntu amenya ko hari amahitamo,” ibi ni ibyavuzwe na Junior Borneli, washinze StartSe na Entrelinhas.
Impinduka ntigaragara gusa mu bwinshi bw'abasura urubuga, ahubwo igaragara no mu gipimo cy'abahindura urubuga. Nk'uko Adobe Analytics ibivuga, muri Werurwe 2025, abasura urubuga rwakozwe na AI bagabanyije 38% ugereranyije n'abasura urubuga gakondo. Nyuma y'umwaka umwe, muri Werurwe 2026, bagabanyije 42% by'abasura urubuga. Kuri StartSe, iri hinduka ryerekana ko abaguzi batumijwe n'umukozi bakunda kwegera icyemezo cyo kugura nyuma yo kunyura mu cyiciro cyo gusesengura no kugereranya mbere.
Iyi raporo kandi igaragaza impinduka ikomeye mu buryo bwo kwamamaza hakoreshejwe ikoranabuhanga. Amakuru aturuka kuri Ahrefs, Similarweb, na Jasper yavuzwe muri iyi nyandiko agaragaza ko ibisubizo byakozwe na AI byagabanyije igipimo cyo gukanda ku binyamakuru bya mbere kuri Google ku kigero cya 58%. Igipimo cyo gushakisha inkuru z’amakuru kitarakanda cyazamutse kiva kuri 56% kigera kuri 69% mu mwaka umwe, mu gihe ChatGPT igaragaza igipimo cyo gukanda ku kigero cya 96% ugereranyije na Google.
Kuri Borneli, ibi bihindura intego y’ingamba zo gukoresha ikoranabuhanga. Yagize ati: “Gukanda ntibiba ari byo byonyine bifite akamaro. Mu gihe habayeho imikorere ishingiye ku bakozi, irushanwa riba rigamije kuvugwa. Isosiyete igomba kugaragara mu gisubizo cya AI, atari ku rutonde rw’amasano gusa. Ibi bisaba uburyo butandukanye bwo gushyiramo amakuru, izina ryayo, n’imiterere y’amakuru.”.
Iri shami rishya ryitwa GEO, ijambo rihinnye risobanura "generative engine optimization". Nubwo SEO igamije kunoza urutonde rw'urupapuro muri moteri zishakisha, GEO igamije kongera amahirwe yo kuvugwa mu bisubizo byakozwe n'ubwenge bw'ubukorano. Dukurikije amakuru ya Similarweb, Frase, na LLMrefs yakusanyijwe muri raporo, 71% by'amapaji yavuzwe na ChatGPT afite imiterere y'amakuru, nka schema, kandi amapaji afite ubwo bwoko bw'imiterere abona inyito zikubye inshuro 3.1.
Borneli agira ati: “Urupapuro rw’ibicuruzwa ntirukomeza kuba icyerekanwa cy’umuguzi gusa ahubwo rutangira no gukora nk’urupapuro rw’ibisobanuro bya tekiniki kuri iyo mashini. Igiciro, ububiko, isuzuma, imiterere, n’izina bigomba gutegurwa mu buryo umukozi ashobora gusoma no kwizera. Iduka rishobora kugira ubunararibonye buhambaye kandi bikagorana ko AI ibyumva.”.
Nubwo ibiganiro byinshi ku bucuruzi bw’abahuza bikorwa byibanda ku bucuruzi, ingaruka zabyo zitezwe no kugera kuri serivisi n’ubucuruzi bw’ibigo. Nk’uko Gartner na Commercetools, byavuzwe muri raporo, 90% by’ibiciro bya B2B biteganijwe ko bizatangwa n’abahuza bikorwa bitarenze 2028, bikinjiza arenga tiriyari 15 z’amadolari y’Amerika mu bikorwa byo hagati y’imashini n’imashini. Raporo kandi igaragaza ko 89% by’abagura B2B basanzwe bakoresha ubuhanga bwa AI nk’isoko nyamukuru ry’amakuru ayobora ubwabo.
Borneli agira ati: “Muri B2B, ingaruka zishobora kuba nyinshi kurushaho. Abahagarariye abandi bashobora kwinjira mu nzira zo kugura zihoraho, kugereranya abatanga ibicuruzwa, kuganira ku ngengo y’imari, no gushyira mu bikorwa amasezerano. Isosiyete idasomwa neza kandi idasobanutse neza n’abahagarariye abandi ishobora gutakaza imbaraga atari ukubera igiciro cyangwa ubwiza, ahubwo bitewe no kudahuza n’uburyo bushya umukiriya agura.”.
Nyamara, raporo igaragaza ko ikibazo nyamukuru mu bucuruzi bw’abahuza atari ngombwa ko kiba ku bijyanye no kwishyura mu kiganiro. Nk’uko Forrester na Commercetools, byavuzwe muri iyi nyandiko, OpenAI yahagaritse Checkout yihuse, maze Walmart igabanya inshuro eshatu ku bicuruzwa byaguzwe mu kiganiro ugereranije no kohereza amakuru ku rubuga rwayo. Kuri StartSe, ibi bimenyetso byemeza ko agaciro k’abahuza gakomeye cyane kari mu kuvumbura, atari mu kwishyura.
Borneli agira ati: “Umutego ukomeye ni ugufata ubucuruzi bushingiye ku bakozi nk'ubundi buryo bwo kugura. Umukino utangira kare cyane. Abo bakozi batavuze ntibanabasha guhatanira kugurisha. Ibyo bigirwa inama biba intambwe y'ingenzi muri urwo rugendo.”.
Muri Brezili, iyi ngingo igira imiterere yayo yihariye. Nk’uko Cortex Intelligence na ABComm, byavuzwe muri raporo, 52% by’Abanyabrezili bakoresheje ChatGPT cyangwa undi mufasha wa AI kugira ngo bafashe mu kugura mu mezi 12 ashize. Muri bo, 74% bakoresha ikoranabuhanga nk'ishingiro ryo guhitamo ibicuruzwa. ABComm kandi ivuga ko ubucuruzi bwa elegitoroniki bwo muri Brezili bugomba kwinjiza miliyari 259 z’amadolari y’Amerika mu 2026.
Nk’uko StartSe ibivuga, guhuza ikoreshwa rikomeye rya porogaramu zo kohereza ubutumwa n’ibikorwa remezo byo kwishyura ako kanya bishobora gutuma ubucuruzi bw’abahagarariye ibihugu byo muri Brezili buhinduka mu buryo butandukanye n’ubw’Abanyamerika. Raporo ivuga ko Visa na Mastercard byagiye bisimburana n’abahagarariye ibihugu byabo mu gihugu, ndetse na gahunda y’igerageza ya Elo na Decolar yo gushakisha no kwishyura ingendo z’indege binyuze kuri WhatsApp, cyangwa models nka ChatGPT na Gemini.
Borneli agira ati: “Brezili ifite imitungo ibiri y’ingenzi muri uru rugendo: akamenyero ko gukemura ibibazo by’ikoreshwa ry’amafaranga binyuze mu biganiro n’ibikorwa remezo byo kwishyurana ako kanya. Kubwibyo, ubucuruzi bw’abahuza b’abanyaburayi bushobora kwegereza WhatsApp kuruta urubuga rusanzwe.”.
Isesengura rya StartSe ryanzuye ko imbuga za interineti na porogaramu bitareka kubaho, ahubwo bigira uruhare rutandukanye. Aho kuba ngombwa ko biba ingenzi mu gufata ibyemezo, biba isoko ry'amakuru ku rwego rukorana n'umuguzi. Muri iki gihe, inyungu mu irushanwa ikunze gushingira cyane ku kugaragara ku bantu gusa ahubwo ishingiye cyane ku kumenyekana n'uburyo bushobora gushungura amahitamo ku rugero runini.
Borneli arasoza agira ati: “Turi mu cyiciro aho ikirango gikeneye guhatanira umwanya mu kwibuka umunyamideli. Ntabwo bihagije kumenyekana n'abantu. Bizakenera kumvikana n'imashini zigize uruhare mu gufata icyemezo cyo kugura.”.
