Ingingo zo mu Rugo Kuva mu kiganiro kugeza ku kugura gushya: uburyo bwo gufunga umurongo hagati ya WhatsApp, gutumiza no...

Kuva ku kiganiro kugeza ku gusubiramo kugura: uburyo bwo kurangiza umurongo hagati ya WhatsApp, gutumiza, na serivisi nyuma yo kugurisha mu bucuruzi bwo kuri interineti

Mu bucuruzi bwo kuri interineti, urugendo ntirurangira iyo amafaranga yemejwe. Kugira ngo uruziga rw'umubano rusozwe, iduka rigomba guhuza imiterere y'ikiganiro n'ibyo ryatumije, gukurikirana ibyo ryatanze, kwandika impamvu ya buri kintu cyabaye, no guhindura uburyo bwo gukurikirana nyuma yo kugurisha mu buryo bushoboka. Hatabayeho uku gukomeza, kwamamaza, serivisi ku bakiliya, n'ibikorwa bireba abakiriya batandukanye, ndetse no mu gihe bavugana n'umuntu umwe.

WhatsApp yatumye kugura ibintu biba nk'ibiganiro, cyane cyane ku bigo bigurisha ibintu bifite agaciro kanini, byihariye, cyangwa bihora bigaruka. Abakiriya babaza ingano, igihe cyo kubigeza, imiterere, ihererekanya, cyangwa aho biboneka kandi biteze igisubizo cyihuse. Ikibazo kivuka iyo iki kibazo kigiye mu kiganiro kidaherekejwe n'ibyo bategetse.

Ibendera ryamamaza rya porogaramu ya Forhold retail management, ritumira abakoresha kugerageza ry'iminsi 30 ku buntu

Ibisubizo biragaragara: itsinda rirongera gusaba amakuru umukiriya yamaze gutanga, serivisi nyuma yo kugurisha ntizi icyo yari yasezeranyijwe, kandi ubukangurambaga bukurikira bufata abantu bose kimwe. Kugira ngo hirindwe ibi, ubucuruzi bwo kuri interineti bugomba gucunga uruhererekane rw'ibikoresho bitandukanye, atari urukurikirane rw'ibikoresho byihariye.

Ubusabe ni intambwe ikomeye, si iherezo ry'urugendo

Iturufu yemewe ihindura ubwoko bw'umubano. Mbere yo kugura, icyari gikenewe cyane kwari ukuvanaho gushidikanya no gufasha umukiriya gufata icyemezo. Nyuma yo kugura, iduka rigomba kuzuza amasezerano, kugabanya impungenge, no kumenya igihe gikwiye cyo kongera kuvugana.

Iri hinduka risa n’aho ryoroshye, ariko akenshi rinyura muri sisitemu zitandukanye: urubuga rw’ubucuruzi bwo kuri interineti, gutunganya amafaranga, ububiko bw’ibikoresho, kohereza ibicuruzwa, serivisi ku bakiliya, na CRM. Iyo buri sisitemu ibitse igice cyayo cy’amakuru gusa, umukiriya aba nimero yo gutumiza ibicuruzwa, umuntu wo kuvugana na marketing, ndetse n’ikiganiro cy’uhagarariye serivisi ku bakiliya.

Gufunga umurongo bivuze gushyiraho umurongo wo gukomeza. Itsinda rigomba kuba rishoboye gusubiza ritabanje gushakisha ahantu hatanu hatandukanye:

  1. Umukiriya yaturutse he?
  2. Ni iki yabajije mbere yo kugura?
  3. Ni ikihe gicuruzwa waguze kandi kiri mu mimerere imeze ite?
  4. Ni iki cyasezeranyijwe ku bijyanye n'itariki ntarengwa, gutanga ibicuruzwa, cyangwa guhindura uko byakozwe?
  5. Niba habayeho gutinda, guhanahana, gusubiza, cyangwa gushimira;
  6. Ni ikihe gikorwa cy'ingirakamaro gikurikira kuri uyu mubano?.

1. Fata umurongo ngenderwaho mbere yo gukoresha ikoranabuhanga

Intambwe ya mbere si ugushyiraho ikoranabuhanga rishya ryikora ku buryo bwihuse. Ni ukugena amakuru y'ikiganiro akenewe kugira ngo umuntu akomeze gukora ihamagara ryose.

Ku maduka menshi, ahantu hatanu hasanzwe hakora ububiko bw'amakuru bw'ingirakamaro: aho umuntu yahamagara, inyungu nyamukuru, impamvu yo kudashyigikira, igikorwa gikurikiraho, n'ushinzwe inshingano. Iyo umukiriya yageze mu itangazo ry'ikusanyirizo ryihariye, akabaza ibijyanye n'ihererekanya ry'amakuru, agasaba igisubizo igihe ingano yagarutse mu bubiko, aya makuru agomba gushyirwa mu kwiyandikisha kwe.

Intego si uguhindura uhagarariye serivisi ku bakiliya akaba umukozi wo kwandika amakuru. Gusubiza byihuse, uburyo bugufi, guhuza amakuru, no gushyira mu byiciro hakoreshejwe uburyo bwa AI bishobora kugabanya akazi k'amaboko. Nyamara, itegeko rigomba kuba risobanutse neza: andika gusa icyafasha umuntu gufata icyemezo cyangwa gutera intambwe ikurikira.

2. Huza ikiganiro n'ubusabe n'ikimenyetso gihuriweho

Impanuka ikomeye iba iyo ikiganiro n'ibyo batumije bitajyanye. Iduka rizi ko habayeho igurisha, ariko ntirishobora kurishyira ku ruhande kubera uburyo abakiriya bagiranye bwagaragaje ko hari icyo bashidikanyaho cyangwa ngo bugarure amahirwe.

Nimero za imeri na terefone zisanzwe akenshi ni byo bintu bifatika cyane. Iyo bishoboka, inomero y'itumiza igomba no gushyirwa mu mateka y'umukiriya. Muri ubwo buryo, uhagarariye serivisi ku bakiliya ntagomba kubaza ibyaguzwe, kandi ubuyobozi bushobora gusesengura ibiganiro byatanze amatumiza.

Iyi sano kandi ibuza imikorere idahwitse. Umukiriya umaze kugura ntabwo agomba gukomeza kwakira ubutumwa bwo kugarura imodoka. Mu buryo nk'ubwo, umuntu wafunguye ubusabe bwo guhererekanya amakuru ntabwo agomba guhita yoherezwa mu bukangurambaga asaba isuzuma ryiza.

3. Fata ibikorwa nk'igice cy'umubano

Kwishyura byemewe, gutumiza byatunganyijwe, koherezwa byakozwe, gutinda, koherezwa, guhererekanya, no gusubizwa amafaranga si amakuru ajyanye n'ibikoresho gusa. Buri gikorwa gihindura ibyo abakiriya biteze kandi gishobora gusaba itumanaho ritandukanye.

Igikorwa cy’umuntu ukuze gisobanura ibintu bisaba kumenyeshwa gusa n’ibigomba guteza imbere umuntu. Kohereza kode yo gukurikirana bishobora kubaho mu buryo bwikora. Gutinda gukomeye, kugerageza kohereza ubwa kabiri, cyangwa guhanahana amakuru inshuro nyinshi bishobora gusaba umuntu ufite uburenganzira bwo kubona amateka yose.

Igipimo ni cyoroshye: gukoresha amakuru y’igihe runaka; gushyira abantu mu bikorwa iyo hari ibyago, ibintu bitazwi neza, cyangwa amahirwe yo kongera kwizerana.

4. Serivisi yo gukora nyuma yo kugurisha ikomoka ku gikorwa runaka, ntabwo ikomoka ku kalendari

Amaduka menshi agabanya serivisi nyuma yo kugurisha ku buryo bwo kwamamaza bwoherejwe nyuma y'iminsi mike nyuma yo kugura. Ikibazo ni uko igihe kimwe kidakora ku bicuruzwa byose cyangwa uburambe bwose.

Igihe cyiza gishingiye ku kintu nyirizina cyabaye. Ubusabe bw'isuzuma bugomba gusuzuma uburyo bwo gutanga ibicuruzwa. Ubuyobozi bw'ikoreshwa bushobora kuza nyuma yuko umukiriya abonye umwanya wo kugerageza ibicuruzwa. Itangwa ry'ibicuruzwa rigomba kubahiriza urwego rw'ikoreshwa ry'ibicuruzwa. Kandi inama y'ikintu cyuzuzanya igomba gushingira ku cyaguzwe, atari ku rutonde rusange gusa.

Ubu buryo bugabanya ubutumwa budafite aho buhuriye n'ubutumwa kandi bugafasha iduka kubaka uburyo bw'ingirakamaro:

  • kwemeza ibyabaye;
  • Reba niba hari ibibazo bitarakemuka;
  • gutanga ubuyobozi bujyanye n'ibicuruzwa;
  • Saba ibitekerezo byawe mu gihe gikwiye;
  • Tanga igitekerezo cy'intambwe ikurikiraho gusa iyo hari aho ihuriye n'aho iherereye.

5. Pima uruziga rwose, ntabwo ari uguhindura kw'ibanze gusa

Igipimo cyo guhindura abantu kiracyari ingenzi, ariko ntigisobanura ubwiza bw'igikorwa. Kwiyamamaza bishobora gutanga amadosiye menshi, icyarimwe, bikongera gutinda, guhanahana amakuru, no gusubiramo itumanaho.

Kugira ngo harebwe uko ibintu bimeze, ibigo by’ubucuruzi bwo kuri interineti bishobora gukurikirana ibipimo nka:

  1. Igihe kiri hagati yo kubonana bwa mbere n'igihe cyo gushyira ibintu kuri konti;
  2. ijanisha ry'ibiganiro bifitanye isano no kugura;
  3. Abantu bagufasha kuri buri busabe;
  4. Igihe cyo gukemura ibibazo nyuma yo kugurisha;
  5. Ibiciro byo gucuruza, kugarura no kugura ibicuruzwa hakurikijwe inkomoko;
  6. abakiriya badafite intambwe ikurikiraho isobanutse;
  7. Amafaranga yinjizwa cyangwa ibicuruzwa bisubirwamo bitewe n'umubano.

Ibi bimenyetso bigaragaza aho urugendo rutakaza aho ruhuriye n’ibyo rukora. Niba abakiriya benshi bibaza ikibazo kimwe mbere yo kugura, wenda urupapuro rw’ibicuruzwa rugomba kunozwa. Niba ubutumwa bwiyongera nyuma yo gutanga, gupakira, amabwiriza yo gukoresha, cyangwa igihe cyo gutanga bishobora kuba bitarangiye.

Urugero rufatika: kugura bikomeza nyuma yo kwishyura

Tekereza iduka ry’ibinyobwa byo kwisiga ryakira ikibazo kuri WhatsApp kivuga ku gicuruzwa cy’uruhu rworoshye. Uhagarariye ubucuruzi asobanura ibikoresho, atanga inama yo guhitamo, kandi akavuga impungenge nyamukuru z’umukiriya. Hanyuma umukiriya agura kuri interineti akoresheje nimero imwe ya terefone yatanzwe mu kiganiro.

Iyo gahunda ihujwe, iduka rigaragara mu mateka y'umukiriya. Nyuma yo kohereza, iduka ryohereza amabwiriza yo gukoresha ahuye n'ikibazo cya mbere. Nyuma y'iminsi mike, ribaza niba umukiriya yarahinduye neza. Iyo igisubizo ari cyiza, risaba isuzuma. Iyo habayeho ikibazo, rishyiraho akazi ko gufasha abantu kandi rigahagarika ibiciro byose byikora.

Nta na kimwe muri ibi bikorwa gishingiye ku butumwa rusange. Bishingiye ku buryo buhuriweho, kumenyana, no gusangira ibikorwa hagati ya serivisi n'ibikorwa by'abakiriya.

Urutonde rw'ibikenewe mu kurangiza uruhererekane rw'ubucuruzi bushingiye kuri interineti

Mbere yo kongeramo ikindi gikoresho, ni byiza gusuzuma niba igikorwa gishobora gusubiza "yego" ku ngingo zikurikira:

  1. Ese ibiganiro n'ubusabe bikoresha ikimenyetso gisanzwe?
  2. Ese amateka yanditse inkomoko, inyungu, inzitizi, n'igikurikiraho?
  3. Ese uhagarariye serivisi ku bakiliya akurikirana ibyo yatumije, ibyo yatumije, ibyo yahererekanyije, n'ibyo yasubije amafaranga?
  4. Ese ibintu by'ingenzi biha umuntu inshingano runaka?
  5. Ese imikorere y’ikoranabuhanga irahagarara iyo hari ubusabe bwa serivisi butarashyirwa ahagaragara?
  6. Ese serivisi nyuma yo kugurisha yita ku gutanga ibicuruzwa n'ubwoko bwabyo?
  7. Ese ubukangurambaga bubuza abakiriya mu bihe bitabereye?
  8. Ese kwamamaza, serivisi ku bakiliya, n'ibikorwa bifitanye isano n'ibisobanuro bimwe?
  9. Ese iduka ripima ibiciro byo gusubiramo ibyo waguze n'ibyo wafashe, hiyongereyeho ihinduka rya mbere?
  10. Ese hari umuntu ushinzwe gukemura ibibazo biri hagati ya sisitemu?

Ibigo by’ubucuruzi byo kuri interineti bifunga uyu murongo ntibikeneye kohereza ubutumwa bwinshi. Bigomba gukoresha neza buri buryo bwo kuganira. Iyo ibiganiro, gutumiza, na serivisi nyuma yo kugurisha bihuje imiterere imwe, imikorere irushaho kuba myiza, kandi umukiriya ntagomba kongera gutangiza inkuru ye kuri buri muyoboro.

Everton Santos
Everton Santos
Everton Santos ni we washinze DeepCRM, CRM ikora muri Brezili ihuza ubucuruzi, WhatsApp, ubwenge bw'ubukorano, ikoranabuhanga, na serivisi nyuma yo kugurisha ku bigo bito n'ibiciriritse.
INKURU ZIFITANYE ISANO

Siga igisubizo

Andika igitekerezo cyawe!
Andika izina ryawe hano

IVUBA

IBIKUNZWE CYANE

IVUBA

IBIKUNZWE CYANE

IVUBA

IBIKUNZWE CYANE