Gukuraho ibicuruzwa binyuze muri serivisi

Gutandukanya serivisi ni ingamba z'ubucuruzi zikubiyemo kongeramo serivisi z'ikoranabuhanga, inama, cyangwa serivisi zo korohereza ibicuruzwa ku gicuruzwa gifatika, bigatuma kiba umwihariko kandi kidasimburwa.

Intego ni ukurinda ko ibicuruzwa bifatwa nk'ibicuruzwa ( ikintu gisanzwe gifite itandukaniro ryonyine ari igiciro), guhindura igurishwa ry'ikintu cyashyizwe ukwacyo kikabonekamo "igisubizo cyuzuye" cyangwa uburambe buhoraho.

Ikibazo gikemura

Mu masoko yuzuye, ibicuruzwa bifatika bikunze kumera nk'ibisanzwe mu buryo bwa tekiniki (inkweto ni umugozi n'imyenda gusa; televiziyo ni ecran gusa). Ibi bitera intambara y'ibiciro, bigabanya inyungu. Mu gushyiraho serivisi yihariye, ikigo gishyiraho imbogamizi ku mukiriya kandi kigatanga impamvu ku cyiza.

Uko bikora: Kuva kuri "Gukoresha" kugeza kuri "Gukoresha"

Uburyo bwo gutekereza buhindura intego kuva ku bikoresho by'ikoranabuhanga kugera kuri porogaramu/serivisi. Igicuruzwa gifatika kiba "ahantu ho kwinjira" mu rusobe rw'ibinyabuzima.

• Urugero rwa kera: Inkweto isanzwe yo kwiruka irushanwa ku giciro kiri ku giciro.
• Urugero rwo gukurwaho: Inkweto yo kwiruka ifite chip cyangwa QR code ihuzwa na porogaramu yihariye. Iyi porogaramu igenzura aho inkweto zinyura, igatanga gahunda z'imyitozo yihariye, kandi ikakumenyesha igihe cyo kugura indi nkweto nshya kugira ngo wirinde imvune.

Muri iki gihe, umukiriya ntabwo agura inkweto gusa, ahubwo aba agura "imikorere n'uburyo bwo kwirinda imvune." Iyo ahinduye ikigo, aba atakaje amateka ye y'amakuru n'ubujyanama.

Inyungu z'ingamba

1. Gufunga (Gukomeza): Serivisi itanga ikiguzi cyo guhindura. Umukiriya abanza gutekereza kabiri mbere yo kuva muri uru rubuga kuko azatakaza agaciro k'inyongera (amateka y'amakuru, uburenganzira bwo kubona ibikubiye muri urwo rubuga).
2. Amakuru y'umuntu wa mbere: Igicuruzwa gihujwe na serivisi gitanga amakuru ahoraho yerekeye ikoreshwa nyaryo, bigatuma ikigo kirushaho kunoza ibicuruzwa no gutanga amasezerano yihariye.
3. Amafaranga yinjizwa agaruka: Akenshi, serivisi ijyanye nayo ishobora guhinduka uburyo bwo kwiyandikisha, bigatuma habaho urujya n'uruza rw'amafaranga rushobora gutegurwa.

Ingero z'Isoko

• Imyitozo ngororamubiri (Under Armour / Nike): Inkweto n'imyenda bihuzwa na porogaramu z'ubuzima kugira ngo bikurikirane ibitotsi n'imyitozo yo gukira.
• Imodoka (Tesla / Volvo): Imodoka igurishwa hamwe na serivisi zo kuvugurura porogaramu "mu kirere" (nka telefoni igendanwa) na porogaramu zigufasha kugenzura ubushyuhe cyangwa gusharija uri kure.
• Ibikoresho byo mu rugo (Smart Mixers): Imashini zo mu gikoni ziza zifite ecran ndetse n'uburyo bwo kubona serivisi zo guteka zitanga amasomo yo guteka intambwe ku yindi.
• B2B (John Deere): Tractors zidahinga gusa, ahubwo zinakusanya amakuru y'ubutaka kandi zigatanga serivisi zo gusesengura ubuhinzi kugira ngo zirusheho gusarura neza.