Mu kiganiro cyatanzwe uyu munsi, tariki ya 18 Nzeri, mu gikorwa cya PL Connection 2024, Thiago Rebello, Umuyobozi Mukuru wa Ri Happy/PBKIDS Group, yasangije inkuru y'intsinzi y'ibirango byigenga by'iyi sosiyete, agaragaza ingamba zafashwe zo gutandukanya no gushimangira ubuyobozi bw'iyi sosiyete ku isoko ry'ibikinisho.
Nk’uko Rebello abivuga, imwe mu ngamba z’ingenzi zo kwihesha agaciro no kwitandukanya n’abandi ku isoko ni uguteza imbere ibirango by’abikorera ku giti cyabo. Yasobanuye ko ikirango cy’abikorera ku giti cyabo kirenze gutanga gusa ikindi gicuruzwa gihendutse; ni uburyo bwo gutanga ikintu cyihariye kandi cyiza. Umuyobozi Mukuru yagize ati: "Iyo dufite ibyo abandi bose bafite, duhangana ku giciro n’igihe cyo kubigeza. Ariko iyo dufite ikintu cyihariye, tuba tugaragara ku isoko.".
Muri iki cyerekezo, Ri Happy yashinze kandi ikomeza ibirango byayo, nka FanFan, yibanda ku bikoresho n'ibikinisho by'abakobwa, na Minimi, yibanda ku gice cy'abana bato. Rebello yagaragaje ko FanFan isanzwe ihagarariye 47% by'ibicuruzwa by'abagore muri Ri Happy, bishakishwa n'abakiriya ku giti cyabo, ibi bikaba bigaragaza ko iki kigo cyatsinze.
Byongeye kandi, yavuze kuri New Toys, ishami ry’ubucuruzi rishinzwe ibikorwa byose by’itsinda ry’ibirango byigenga, harimo no guteza imbere ibicuruzwa no gutumiza mu mahanga. Ni ikigo cya gatandatu kinini cy’ibikinisho muri Brezili, kandi umuyobozi mukuru yagaragaje ubushobozi bunini bwo kwagura iki gikorwa.
Guhanga ibikorwa bidasanzwe n'uburambe mu maduka ni ikindi kintu gikomeye cyavuzwe na Rebello. Yagaragaje ibikorwa nka RepSábado na Sábado Kids, bibera mu maduka yose ya Ri Happy/PBKIDS, bitanga ibikorwa by'imyidagaduro ku bana no guhindura iduka ahantu nyaho ho gutura imiryango.
Yasangije agira ati: “Gucuruza ibintu bifatika bifite amahirwe yo guhanga ibihe bitangaje hamwe n’abana n’imiryango, kandi nibyo turimo gukora.”.
Yanavuze ko ibikorwa byagenze neza ku bakusanya imodoka z'ibikinisho, bikurura abantu benshi kandi bigatuma ibicuruzwa bizamuka cyane, bikiyongera kugeza kuri 35% mu gihe cy'iminsi y'ibirori. Izi ngero zishimangira ingamba za Ri Happy zo gutanga ibirenze ibicuruzwa gusa, bigatuma abakiriya bahora basura amaduka yayo.
Thiago yanavuze ku cyerekezo cye cy’ejo hazaza h’ibigo byigenga bya Ri Happy Group. Yizera ko buri kimwe muri byo gifite ubushobozi bwo kuba ubucuruzi bwigenga bufite ubuzima bwacyo.
PL Connection 2024
Amatariki: 17-19 Nzeri 2024
Amasaha: Kuva saa yine za mu gitondo kugeza saa mbiri z'umugoroba (10:00 AM - 20:00 PM) ku minsi ibiri ya mbere. Ku munsi wa gatatu, kuva saa yine za mu gitondo kugeza saa kumi n'ebyiri z'umugoroba (10:00 AM - 18:00 PM).
Aho uherereye: Expo Centre Norte - Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo (SP).
