Mu gihe amasosiyete arimo gushora imari mu itangazamakuru rya elegitoroniki ariko agakomeza guhura n’ingorane mu gusobanura ibyavuye mu bukangurambaga, ikigo gishya cyo muri Brezili cya adSignal cyinjiye ku isoko gifite igitekerezo gihuye n’imwe mu nzira nyamukuru mu mpinduka mu ikoranabuhanga: gukoresha ubwenge bw’ubukorano kugira ngo hahindurwe amakuru menshi mo inama z’ingamba zishobora kuboneka kandi ziteguye gufatwa ibyemezo.
Iri shyirwa ahagaragara ribaye mu gihe isoko ryamamaza rishingiye ku ikoranabuhanga ryo muri Brezili ririmo kwaguka cyane. Mu 2025, uru rwego rwungutse miliyari 42.7 z'amadolari y'Amerika, ubwiyongere bwa 12.7% ugereranije n'umwaka ushize. Nubwo hari iterambere nk'iri, ibigo byinshi bito n'ibiciriritse biracyakoresha impapuro z'amakuru, dashboards zitatanye, n'isesengura ry'intoki kugira ngo bisobanukirwe inyungu ku ishoramari mu kwamamaza hakoreshejwe ikoranabuhanga, kandi ni cyo kibazo adSignal igamije gukemura.
adSigna , na Google Analytics 4 mu buryo bumwe kandi ikoresha ubwenge bw’ubukorano kugira ngo isobanure mu buryo bwikora ibipimo by’imikorere. Aho kwerekana imbonerahamwe n’ibipimo gusa, igisubizo kigaragaza uko ibintu bigenda, kikagaragaza impinduka zikenewe, kikagaragaza amahirwe yo gukura, kikamenyesha ibibazo bishobora kubaho, kandi kigatanga inama ku byakorwa kugira ngo habeho kunoza umusaruro w’ubukangurambaga.
Nk’uko André Santos, washinze akaba n’umuyobozi mukuru wa adSignal abivuga, imbogamizi ibigo bihura nazo ntizigeze ziba ukubura amakuru, ahubwo ni ukugorwa no kuyahinduramo ibyemezo by’ingenzi. Yongeraho ati: “Amakuru yahoraga aboneka, ariko agakwirakwizwa ku mbuga zitandukanye. Intego yacu kwari ugushyiraho igisubizo kigabanya icyuho kiri hagati y’amakuru n’ifatwa ry’ibyemezo. Ubwenge bw’ubukorano busoma ibipimo kandi bukageza ku muyobozi icyo ubucuruzi bufite akamaro.”
Uretse André, uyu mushinga uyobowe na Lucas Pedroso, umwe mu bashinze akaba n'umuyobozi mukuru ushinzwe imiterere y'umuti, akaba anashinzwe imiterere y'umuti, kandi urimo uruhare rwa Alex Almeida, umuyobozi ufite uburambe mu bucuruzi ku isoko ry'inganda.
Kuva ku bujyanama kugeza ku kigo gishya cy’ikoranabuhanga
adSignal yavutse bitewe n'ikibazo cyagaragaye mu mushinga w'ubujyanama mu by'ubucuruzi. Nubwo hari dashboards yuzuye n'ibimenyetso byinshi bihari, itsinda ryabonye ko abayobozi benshi batari bazi neza ibikorwa byo kwamamaza bigomba gushoramo imari cyangwa ibikorwa bigomba gusuzumwa.
Umwanzuro wari woroshye: isoko ntiryari rikeneye amakuru menshi gusa, ahubwo ryari rikeneye n'ikoranabuhanga rishobora gusobanura aya makuru mu buryo buboneye no gutanga inama zumvikana ku muyobozi uwo ari we wese.
Ni muri ubwo bunararibonye bwatumye urubuga ruvuka, rukorwa kugira ngo ruhindure isesengura rikomeye mo gusuzuma neza, rugabanya igihe gikoreshwa mu guhuza amakuru no gutuma hafatwa ibyemezo byihuse kandi binoze.
Ubwenge bw'ubukorano nk'inyungu yo guhatana
Iterambere ry'ubwenge bw'ubukorano ririmo guhindura uburyo amasosiyete acunga iyamamazabikorwa, ubucuruzi, n'imikorere. Nubwo amasosiyete manini afite amashami yihariye mu gusesengura amakuru, amasosiyete mato n'aciriritse muri rusange yibanda kuri iyi nshingano mu matsinda mato.
Muri urwo rwego, ibisubizo bishobora gukora isesengura ryikora kandi bigatanga inama z’ubwenge biba inyungu mu ipiganwa, bigatuma ikoranabuhanga ryari risanzwe rikoreshwa ku bigo binini gusa ku bucuruzi bw’ingano zose.
Santos agira ati: “Ejo hazaza h’ubuyobozi buri mu bwenge bw’ubukorano bukoreshwa mu gufata ibyemezo. Intego yacu ni ugufasha nyiri ubucuruzi wese gusobanukirwa vuba imikorere y’ibikorwa bye no kumenya neza aho yakora kugira ngo anonosore umusaruro we.”.
Amasoko mashya
Uretse gukorera ubucuruzi buto n'ubuciriritse, adSignal yanakorewe inganda, ibikorwa by'ubucuruzi bwo kuri interineti, n'ibigo by'ubucuruzi bishaka gutanga isesengura ryinshi ku bakiriya babo.
Iyi sosiyete isanzwe ikora ku kwagura uru rubuga hamwe n’uburyo bushya bwo guhuza sisitemu za CRM, amasoko, n’imbuga nkoranyambaga nka Amazon, Mercado Livre, na TikTok Shop, bitanga ishusho yuzuye y’urugendo rw’abaguzi n’ibyavuye mu bucuruzi, bihuza itangazamakuru, imibanire, n’ubucuruzi mu buryo bumwe bw’urugendo rw’abakiriya.
Uru rubuga rufasha ibigo bito n'ibiciriritse bicuruza kuri interineti, inganda zikoresha itangazamakuru ry'ikoranabuhanga mu gusana ibyo abantu bakeneye, n'ibigo by'ubucuruzi - bishobora gukoresha adSignal nk'urwego rw'ubutasi mu gutanga raporo z'abayobozi n'ubumenyi bw'ingamba ku bakiriya babo, bigabanyiriza igihe cyo gutegura inama z'imihigo.
"Hamwe na adSignal, abayobozi ntibakenera kumara amasaha menshi basesengura imbonerahamwe. Bagera kuri urwo rubuga bagashaka imibare y'ingenzi, ingendo z'ingenzi z'ibikorwa, n'ibyifuzo by'intambwe ikurikiraho," nk'uko umuyobozi abivuga.
Uru rubuga rumaze kuboneka muri Brezili yose kuri adsignal.com.br, aho gahunda yo gukoresha ikoranabuhanga itangirira ku madolari 179 ku kwezi.
