Raporo ya "The 5W Citation Source Audit" ivuga ko Wikipedia na Reddit ari byo bifite ibirenga 25% by'ibisubizo bya ChatGPT muri Leta Zunze Ubumwe za Amerika, nk'uko bigaragara muri raporo ya "The 5W Citation Source Audit". Iki kintu si ikosa cyangwa uburenganzira bw'amasezerano, ahubwo ni ikimenyetso cy'ikintu kibarwa nk'ububasha muri iki gihe cy'ishakisha ry'abantu benshi.
Mu gutangira, ndakugira inama yo gukora ikizamini. Fungura ChatGPT, Perplexity, cyangwa Google hamwe na AI Overviews hanyuma ubaze ibicuruzwa byiza mu cyiciro cyawe. Bara inshuro igisubizo kivuga ku kiganiro cya Reddit cyangwa isuzuma ry'umukoresha. Hanyuma, bara inshuro kivuga ku rubuga ikigo cyawe cyamaze imyaka myinshi, hamwe na kalendari y'ubwanditsi, ibikubiye mu nyandiko byemewe, n'itsinda rya SEO ryihariye.
Amanota ateye isoni ku ruhande rw'ibigo. Kandi amakuru agaragaza ko ibi atari impanuka; ibi bisubizo bifitanye isano na raporo ya 5W yavuzwe haruguru, bigaragaza ingingo y'ingenzi kuri ubwo bushakashatsi: ibitangazamakuru gakondo nka The Wall Street Journal, The New York Times, na Bloomberg ntibigaragara no mu masoko 20 yavuzwe cyane. Mu yandi magambo, ibirango by'itangazamakuru bihenze amagana ya miliyoni kugira ngo bikomeze, mu mirire y'amasoko y'uburyo runaka bw'ururimi, birimo gutakaza, mu buryo bw'imikoreshereze y'amakuru y'abakoresha basanzwe batazwi.
Igisobanuro gifatika cyaba ari ukugaragaza amasezerano y’uburenganzira yahinduye Reddit ikaba umutanga amakuru yemewe ku bigo bikomeye mu ikoranabuhanga nka Google na OpenAI. Ariko iyi nkuru ntabwo ihamye rwose. Iyo ikibazo kiba ari ukubona ibikubiye gusa, moderi zagaragaza imiterere isa n’iyatanzwe, ariko amakuru agaragaza ibinyuranye neza. ChatGPT ikoresha ibikubiye mu mbuga nkoranyambaga bifite uburemere buke cyane (hafi 7%) ugereranije na Perplexity (hafi 31%). Iyo biba ari ikibazo cy’amasezerano gusa, imibare yari kuba isa.
Itandukaniro riri ahandi. Imiterere y'indimi ishyira imbere inyandiko zishingiye ku biganiro, zishingiye ku gisubizo, kandi zifatika—ibisobanuro birambuye ababikoresheje gusa nibo bazi, urugero rw'inyongera, "Nayiguze kandi ndayicuza kubera ibi." Ingano y'ibikubiye mu masosiyete ni ikinyuranyo cy'uko, kuko ifite uruhande rushingiye ku nzego, yemejwe n'amategeko, nta gushyamirana, kandi nta buryo bwihariye bwo kuyikoresha. Kubwibyo, ubuhanga bwo gukora imibonano mpuzabitsina (AI) ntibuha Reddit igihembo cy'ubunebwe. Iha agaciro ubwoko bw'ikimenyetso amatsinda y'ibikubiye mu masosiyete yamaze imyaka myinshi ahugurwa gukuraho.
Imyitwarire iratandukanye bitewe n'urubuga. Nkuko byavuzwe mbere, Perplexity, isuzuma ibibazo bigera kuri miliyoni 780 ku kwezi, ikura hafi 31% by'ibyivugo byayo bivuye ku mbuga nkoranyambaga, aho Reddit ifata hafi 24% by'ibyo byose. Google AI Overviews ingana na 13%, mu gihe ChatGPT ikomeza gufata ibyemezo bihamye, ishyira imbere amasoko y'ubuyobozi bufite imiterere.
Ububasha bwigaragaza ugereranije n'ububasha bwigaragaza
Igitekerezo cya Google cya EEAT (Ubunararibonye, Ubuhanga, Ububasha, Kwizerwa) cyarushijeho gukururwa n'ishakisha rikomeye, aho E ya mbere, ku bunararibonye, ifata uburemere bufatika. Inyandiko y'abaturage yatowe neza ni ubunararibonye busesuye kuko ifite itariki, izina, n'ibisobanuro bidafite muri iyo nyandiko. Urupapuro rw'ibicuruzwa rugaragaza ko ikigo ari cyo cyiza kurusha ibindi. Kandi urubuga rugena niba ari ukuri. Muri uru rwego, ububasha AI yemera si icyo ikirango gitangaza, ahubwo ni icyo abandi bantu bashyigikira. Blog z'ibigo ni itangazo, ariko urubuga, ububiko, n'isuzuma ni ibihamya.
Ariko, igisubizo cy’ingamba ntigikubiyemo gukoloniza abaturage hakoreshejwe inyandiko mpimbano. Astroturfing, uburyo bwo kwamamaza no gutumanaho bugizwe no guha abantu inkunga cyangwa ubwumvikane, ntabwo butanga umusaruro kandi ntibukwiye muri uru rwego. Abaturage babona vuba konti zihujwe, maze abantu batangira guhamagara abantu bakaba ibikubiye mu nyandiko by’ukuri, bikurura abantu cyane—ni bwo bwoko AI ikunda kuvuga. Ingaruka ni nke, kandi inyungu ni nke.
Icy'ingenzi ni ugutuma itumanaho ubwaryo riba ingirakamaro, ryihariye, kandi rishobora kwemezwa nk'ubuhamya bwiza buturutse ku mukiriya wishimye. Ibibazo Bikunze Kubazwa by'ukuri, inyandiko zisobanutse neza, igereranya ryemeza aho umunywanyi arusha abandi. Kandi gupima imiterere y'umuntu ukwayo muri buri moteri, nka Perplexity, AI Overviews, ChatGPT, na Gemini bifite inkomoko itandukanye y'indyo kandi bisaba amayeri atandukanye.
Incamake irasobanutse neza. AI ivuga Reddit kurusha blog yawe kuko Reddit, mu busanzwe, ni inyangamugayo kurusha blog yawe. Umuntu wese ubyumva areka kugerageza kubeshya imashini, bityo agatangira kuba umuntu ukwiye guhabwa iyo nyandiko.
Alexandre Caramaschi ni umwe mu bashinze Naia akaba n'umuyobozi mukuru wa Brasil GEO. Yahoze ari umuyobozi mukuru wa Semantix (Nasdaq). Afite uburambe bw'imyaka irenga 18 mu ikoranabuhanga, kwamamaza, no kugurisha, kandi ni umuhanga mu bya Generative Engine Optimization (GEO) na Business-to-Agent (B2A) muri Brezili.
