Kutheni abathengisi beqhubeka belahlekelwa yimali kwinto abathengi abakhathele ukuthetha ngayo

Ixesha elide, i-SAC yayiphathwa ngabathengisi njengendawo yokugcina, ejolise ekunciphiseni imigca, ukunciphisa ixesha eliphakathi lenkonzo kunye nokuvala amatikiti. Le ngqiqo yanceda ukuququzelela imisebenzi yomthamo omkhulu, kodwa iphinde yashiya ilahleko efanelekileyo efihliweyo ngaphakathi kweenkampani. Umnxeba ngamnye, umyalezo okanye incoko ithwala imiqondiso malunga nokulibaziseka kokuhanjiswa, isiphene semveliso, ukungaphumeleli kwewebhusayithi, ingxaki yesitokhwe, umngcipheko womthetho kunye nethuba lokuthengisa. Xa abathengisi bejonga i-SAC njengexabiso kuphela, bachitha omnye weyona mithombo ityebileyo yobukrelekrele bokusebenza asele benayo.

Le lahleko yobuntlola icaca ngakumbi xa kujongwa ukuqhubela phambili kwamaqonga ezikhalazo zoluntu. I-Consumidor.gov.br, egcinwe yi-National Consumer Secretariat, ikuvumela ukuba ubhalise iimfuno, ukubeka iliso kwiimpendulo zenkampani kunye nokubonisana nezalathi ngecandelo, umxholo, ingxaki ekhalazwayo kunye nokusebenza komthengisi. Ngokutsho koMphathiswa wezoBulungisa kunye noKhuseleko loLuntu, iinkampani ezibhalisiweyo zineentsuku ezilishumi zokuphendula izikhalazo, kwaye iirekhodi zinceda ukubeka imephu yeengxabano eziphambili zabathengi kwilizwe. Ukufundwa kucacile: ngelixa iinkampani ezininzi zisaphatha ukusebenzisana kwe-SAC njengeerekhodi zokusebenza ezizimeleyo, inxalenye yale datha sele iququzelelwe ngaphandle njengesalathisi soluntu somgangatho, umngcipheko kunye nodumo.

Le ntshukumo kufuneka iphakamise isilumkiso kwintengiso. Isikhalazo malunga nonikezelo lwasemva kwexesha sinokubonakalisa ukusilela kolungiselelo kwindawo ethile. Iseti yabafowunelwa botshintshiselwano ingabonisa isiphene esiqhubekayo kwibhetshi enikiweyo. Imiyalezo ephindaphindiweyo malunga nobunzima bentlawulo ingabonisa ilahleko yokuguqulwa ekuphumeni. Izimvo malunga nenkonzo ebhidayo zinokubonisa ukuba inkampani ayiqeqeshe kakuhle umgca wayo wangaphambili. Ingxaki kukuba kwimisebenzi emininzi, olu lwazi luhlala luvalelwe kurekhodisho, imibhalo ekhutshelweyo, ulwahlulo lwezandla, kunye neengxelo ezifika emva kwexesha ukuchaphazela izigqibo. I-SAC irekhoda uphawu, isombulule inxalenye yokungonwabi kwaye ayifane yondle inkampani yonke ngesantya.

Ukusebenza kwenkonzo kuhlala kufanelekileyo kwimisebenzi yomthamo omkhulu, ngakumbi xa ibandakanya i-TMA, umgangatho wenkonzo kunye nolawulo lweendleko. Ingxaki ivela xa ezi zalathi ziqala ukumela ixabiso elipheleleyo le-SAC, njengokungathi ifowuni ivaliwe ngokukhawuleza ithetha amava alungiswe kakuhle. Ngokuqhelekileyo, uqhagamshelwano olufutshane lufihla umthengi ongonwabanga, ukuthengiswa okulahlekileyo okanye ukungaphumeleli kokusebenza okuphindaphindiweyo. Kungokunje ukuba ubukrelekrele bencoko butshintsha indima yendawo, ngokuvumela uhlalutyo oludityanisiweyo lokusebenzisana kunye nokuchongwa kweemvakalelo, ukuziphatha, injongo kunye nokuphindaphinda. Ngokutsho kwe-ISG Provider Lens, izixhobo ezisekelwe kwi-AI zinceda amaziko oqhagamshelwano aqonde ngcono ukusabela kwabathengi kwaye avule amathuba okugcinwa, ukuthengisa kunye nokuthengisa.

Inzuzo yokhuphiswano ibonakala xa inkampani iyeka ukuphatha incoko njengerekhodi yokusebenza kwaye iqala ukuyiphatha njengedatha yeqhinga. Ngokutsho kweForrester, amashishini aqhutywa yingqiqo akhula, ngokuqhelekileyo, ngaphezu kwe-30% ngonyaka, ngokuchanekileyo ngenxa yokuba afaka idatha kunye nohlalutyo kwimveliso, inkonzo kunye nezigqibo zokusebenza. Umahluko usekukwazini ukuguqula umthamo ube ngumfundi. Kwintengiso, oku kuthetha ukuqonda ukuba kutheni i-promotion ivelise izikhalazo, yeyiphi ingingqi eneengxaki zokuhanjiswa, apho iimveliso zidala ukungqubana okuthe chatha emva kokuthengisa, iingxoxo eziphucula ukuguqulwa kwinkonzo yentengiselwano kwaye zeziphi iingozi ezisemthethweni ezibonakala ngaphambi kokuba zibe zizaziso ezisemthethweni.

I-SAC yexesha elizayo iya kuba ngaphantsi kweziko lokuvalwa kweefowuni kunye ne-radar yeshishini eqhubekayo. Iinkampani ezikwazi ukudibanisa inkonzo, idatha kunye nezigqibo ziya kuba nombono ochanekileyo ngakumbi wento eyenzekayo emva kokuthenga, apho amava aphule kwaye njani ukungaphumeleli ngakunye kuchaphazela umda, udumo kunye nokuphindaphinda. Kwintengiso, ukuphulaphula ngcono akuseyonto yokunyamekela abathengi kwaye ibe luqeqesho lolawulo. Inkampani efunda kwintsebenziswano nganye iphucula ukusebenza phambi kokhuphiswano, ilungise iingxaki phambi kwentlekele kwaye iguqule inkonzo ibe bubulumko ukuze ikhule ngokuqikelelwa ngakumbi.

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