Ranar Uba yana sa samfuran sama da R$ 500 girma zuwa 47% kuma yana haɓaka matsakaicin tikitin dillali

Ranar Uba ta wannan shekara yakamata ta motsa dillalan Brazil da kuma kula da haɓakar kasuwancin e-commerce. Bisa ga binciken da Ƙungiyar Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararru ta Brazil ta gudanar ya nuna cewa ya kamata a samar da R$ biliyan 10.56 a cikin tallace-tallace na dijital a cikin 2026, karuwar 10.81% idan aka kwatanta da R$ 9.53 biliyan da aka rubuta a bara. Fiye da haɓakar ƙarar sayayya, duk da haka, bayanai daga Awin, ɗaya daga cikin manyan dandamalin tallan tallace-tallace na haɗin gwiwa, yana nuna muhimmin canji a bayanin martabar amfani.
 

Binciken ayyukan manyan dillalai na abokan tarayya a cikin salon, wasanni, salon rayuwa da ɓangarorin fasaha ya nuna cewa masu siye sun fara mai da hankali kan siyayyarsu akan samfuran da ke da ƙarin ƙima, suna haɓaka matsakaicin tikitin tikiti da canza haɗakar tallace-tallacen maza. A kusan dukkanin ayyukan da aka bincika, nau'ikan da aka danganta da su a al'ada, kamar t-shirts na yau da kullun, asarar sarari zuwa turare masu ƙima, takalman wasanni, rigar polo, jeans, kayan haɗi da sauran zaɓuɓɓuka masu ƙima mai girma.

A cikin salon salon, alal misali, rabon samfuran maza a cikin jimlar kudaden shiga ya karu daga 10.38% zuwa 11.18%, yayin da rabon raka'a da aka sayar ya karu daga 8.72% zuwa 9.41%. Babban alhakin wannan ci gaban shine kayan turare na maza. Rukunin a kusan ninki biyu na kudaden shiga, yana tafiya daga 0.71% zuwa 1.34%, yayin da kudaden shiga na yau da kullun ya karu da kusan 42% a cikin lokacin da ya kai ga Ranar Uba. A gefe guda kuma, nau'o'in gargajiya irin su t-shirts, riguna da jaket sun nuna haɓaka mai kyau, wanda ke nuna cewa karuwar tallace-tallace yana da alaƙa da sayan kyaututtuka masu mahimmanci fiye da sabunta tufafin maza.

Irin wannan hali yana bayyana a cikin kantin sayar da kayan kwalliya. A cikin makon da ya gabato ranar Uba, kudaden shiga daga samfuran maza sun kai 45.4% fiye da makon da ya gabata. Yayin da kudaden shiga ya karu sama da adadin sassan da aka sayar, an sami karuwa a matsakaicin tikitin. Kayayyakin maza da aka yi tsada sama da R$ 500 an yi rikodin girma kusa da R47%, waɗanda ke tafiyar da su ta nau'ikan kamar polos, riga, blazers, takalma da kayan maza. Wata hujja ta fito fili: yayin da, a cikin makonni na yau da kullun, tallace-tallace yakan mayar da hankali kan abubuwan asali da maye gurbinsu, yayin yaƙin neman zaɓe akwai ƙaura bayyananne zuwa samfuran da aka ƙara ƙima da samfuran ƙima.

A cewar Rodrigo Genoveze, darektan yanki na Awin na Latin Amurka, bayanan sun nuna cewa mabukaci sun canza tunanin sayayya na kwanan wata. “Abin da muka lura shi ne cewa masu amfani da aka ba kawai buying a mafi girma yawa ga Uba Day, amma sayen mafi alhẽri. Maimakon prioritizing asali abubuwa, suna zuba jari a cikin kayayyakin da mafi girma gane darajar, irin su turare, takalma da premium guda. Wannan hali ta halitta ƙara da talakawan tikitin da kuma nuna cewa, a kan commemorative kwanakin, da wani tunanin factoring nauyi a cikin yanke shawara. ”

Har ila yau, salon wasanni yana canza bayanan tallace-tallace

Hakanan yanayin yana bayyana a cikin dillalan wasanni. A cikin babban sarkar na musamman, rabon kayayyakin maza a cikin kudaden shiga ya tashi daga 53.6% zuwa 61.9%, samun riba na kashi 8.3 cikin dari. Kodayake kudaden shiga na maza ya karu da 1.7% kawai a cikin lokacin, sauran aikin ya ragu, yana ƙarfafa cewa aikin rukunin ya kasance ne ta hanyar yanayi na Ranar Uba.

An fi mayar da girma a cikin nau'ikan da ke da alaƙa da gudu da horo, tare da ba da fifiko kan manyan sneakers, agogon wasanni na GPS da samfuran da suka dace.

A wani aiki a bangaren wasanni da Awin yayi nazari, shigar maza ta karu daga 58.9% zuwa 59.8%, yayin da rabon da aka sayar ya karu daga 64.6% zuwa 65.6%. Babban canjin, duk da haka, ya faru a cikin haɗin samfurin: takalma ya karu daga 67.3% zuwa 77.4% na kudaden shiga na maza, yayin da kayan haɗi kuma suka sami rabo. Ɗaya daga cikin ƙirar ƙira da aka bincika ya ninka kudaden shigarta da kusan sau 7.5 a lokacin Ranar Uba, yana ƙarfafa fifikon samfuran da ke da ƙarin ƙima.

Cashback yana haɓaka nau'ikan ƙima mafi girma

Wani motsi da Awin ya lura da shi ya faru a cikin kamfen ɗin cashback wanda babban dillali ya yi. Kafin aikin talla, rukunin maza yana wakiltar kusan 10% na tallace-tallace da aka yi ta tashar. A lokacin kamfen na Ranar Uba, wannan sa hannu ya ƙaru zuwa 15%, haɓakar 50% a cikin wakilcin rukuni.

Baya ga karuwar shiga, an sami gagarumin canji a cikin bayanan siye. Abubuwan asali sun rasa sarari ga jeans, wando da abubuwan tikiti mafi girma, suna haɓaka matsakaicin ƙimar tsari (AOV) da bambancin nau'in nau'in maza.

A cewar Genoveze, wannan halin yana nuna cewa kamfen ɗin aiki na iya kai tsaye ga buƙatu zuwa ƙarin nau'ikan dabaru. “Lokacin da cashback, masu ƙirƙira da tallace-tallacen haɗin gwiwar ke aiki tare, haɓakawa ya daina yin gasa kawai akan farashi. Yana taimaka wa masu siye su gano samfurori tare da ƙimar da aka fi sani da kuma haifar da yanayi mai kyau don haɓaka matsakaicin tikiti ba tare da dogara kawai akan rangwame mai tsanani ba.”

Fasaha tana bin abubuwan da suka dace

Daga cikin sassan da Awin yayi nazari, dillalan fasaha kawai ya nuna halaye daban-daban. A cikin wannan sashe, ba a gano takamaiman alamun tasirin ranar Uba akan cin abinci ba. Ci gaban da aka lura an tattara shi a cikin nau'ikan da ke da alaƙa da ɗan wasa da sararin duniya mai fa'ida, kamar katunan bidiyo, na'urori masu sarrafawa, na'urorin wasan bidiyo da kayan aikin ƙima.

A cewar Awin, wannan yana nuna cewa, yayin da salon salo, wasanni da salon rayuwa ke ba da ƙarfi ga ranakun tunawa, sassa kamar fasaha suna ci gaba da tafiyar da su musamman ta yanayin kasuwa da ƙaddamar da samfura. “Lokacin da samfuran ke amfani da dabarun aiki, masu ƙirƙira, cashback da abun ciki a cikin hanyar haɗin gwiwa, suna iya haɓaka niyyar siyayyar masu amfani da kai tsaye. Sakamakon haka shine haɗuwa mafi cancanta, tare da babban kaso na samfuran ƙima da mafi kyawun riba don siyarwa, ”in ji Genoveze.