Mu bucuruzi bwo kuri interineti, ikoranabuhanga ryonyine ntirigitanga icyizere cy’inyungu zo guhangana. Kubera ko ubwenge bw’ubukorano bugenda burushaho kuboneka kandi ibikoresho biri hafi ya byose, icyatandukanyaga ibigo byatsindiye cyabaye ubushobozi bwo gukora neza no kurinda inyungu.
Isoko ririmo kwaguka vuba. Amafaranga yinjira mu bucuruzi bwa elegitoroniki muri Brezili yageze kuri miliyari 235.5 z'amadorari mu 2025, ubwiyongere bwa hafi 15.3% ugereranyije n'umwaka ushize, nk'uko bitangazwa n'Ishyirahamwe ry'Ubutasi bw'Ubukorano n'Ubucuruzi bwa elegitoroniki muri Brezili (ABIACOM), riteganya miliyari 259.8 z'amadorari mu 2026. Ariko inyuma y'uyu mubare hari ikibazo: kugurisha byinshi ntibisobanura buri gihe inyungu nyinshi.
Kenshi na kenshi, ingano y'ibicuruzwa irazamuka hamwe n'ibiciro bizamuka ku gipimo kimwe, nko gukwirakwiza ibicuruzwa byishyurwa mu buryo bwihuse, kohereza ibicuruzwa, ubwikorezi busubira inyuma, hamwe n'ikiguzi cyo kugura abakiriya (CAC). Ibyinshi muri ibi bitero bituruka ku gushakisha ku masoko manini.
Izi mbuga zihujwe zifata igice kinini cy'urugendo rwo kugura kandi zabaye ahantu hafi ya ho kwinjira. Ingaruka ni ukwishingikiriza ku ruhande rw'ibigo, bishyura komisiyo kuri buri cyagurishijwe, bihatanira umwanya wo kwamamaza kuri urwo rubuga ubwarwo, kandi bihangana ku giciro mu iduka rimwe. Uko ubwinshi bw'ibi bigo burushaho kuba bwinshi, ni ko ubushobozi buke bw'ibigo ku nyungu rusange n'amakuru y'abaguzi.
“Hari ukwibeshya ko ikibazo cyo kugurisha hakoreshejwe ikoranabuhanga ari ikoranabuhanga. Amasosiyete menshi asanzwe afite ibikoresho bimwe. Ikibazo kiri mu gukora neza, guhuza imiyoboro, kugenzura ibiciro, no guhindura iterambere rikaba inyungu. Ibyo nibyo bigena abapima neza,” ibi ni ibyavuzwe na Alexandre Mendes, umufatanyabikorwa akaba n'umuyobozi mukuru wa Lope Digital Commerce.
Uburyo ibintu bihora bihagaze butangirana n'ibintu by'ibanze. Ibicuruzwa bidafite ubunini buhagije bituma ibicuruzwa bibura kandi bikabura ibicuruzwa; kunanirwa kwinjiza ibicuruzwa bitinda koherezwa; igihe ntarengwa cyo kugurisha kidakora neza bituma habaho guseswa. Buri ngingo muri izi igira ingaruka ku buryo butaziguye ku ihinduka ry'abakiriya no ku budahemuka bwabo, aho inyungu zigera cyangwa zikabura.
“Muri iki gihe, ikibazo cy’ingenzi ni ukumenya niba inyungu isigaye nyuma yo kugurisha. Ibigo byinshi byariyongereye mu myaka yashize nta gikorwa cyakozwe gishobora gukomeza iryo zamuka mu gihe kirekire,” uyu muyobozi aravuga.
Hamwe n’ibikenewe gukemurwa, intambwe mu nyungu ituruka ku kumenyera umuguzi w’iki gihe, uhinduranya amaduka asanzwe n’imiyoboro ya elegitoroniki mu rugendo rumwe. Hamwe no guhuza imiyoboro, ibicuruzwa bihuzwa: ibicuruzwa bishobora koherezwa kuri interineti bivuye mu iduka risanzwe riri hafi y’umukiriya, bigabanya igihe cyo kohereza n’ikiguzi cyo kohereza. Gutwara ibicuruzwa mu iduka bihindura aho biherereye mo ihuriro ry’ibikoresho kandi bigatera urujya n’uruza rw’amaguru rwinshi, bigahindura imitungo y’ikirango isanzwe mo inyungu.
Mendes asoza agira ati: “Isoko ryinjiye mu cyiciro cyo guhuzwa. Abagishakisha igikoresho cy’igitangaza cyo gukemura ibibazo byo guhindura ikoranabuhanga bashobora gucika intege. Icyiciro gikurikiraho kizahemba abahindura ikoranabuhanga mu buryo bwo gukoresha neza ibikoresho n’imari, atari abakusanya porogaramu gusa.”.
Ni muri urwo rwego rwo kugera ku bikorwa bihuriweho n’abantu benshi kandi bitanga inyungu nziza, Lope Digital Commerce ishyira mu bikorwa uburyo bwayo bwo gucunga ibikorwa by’ikoranabuhanga busesuye kandi buhuriweho, bugamije ibigo biciriritse n’ibinini mu buryo bwa B2C na B2B. Hagati ya tariki ya 28 na 30 Nyakanga, isosiyete izigaragariza ubwo buryo mu Ihuriro ry’ubucuruzi bwa elegitoroniki i Brasil i São Paulo, hamwe n’aho ikorera.
