Igihe cyo kwihuta: 40% by'ibikorwa bya Meta ubu bijyana abaguzi kuri WhatsApp

Raporo nshya y’iyamamaza rya digitale y’iyi sosiyete ivuga ko kwamamaza hakoreshejwe Click-to-WhatsApp, ari na yo Meta Platforms ijyana abakoresha mu kiganiro cya WhatsApp, imaze kuba hafi 40% by’ibikorwa byo kwamamaza kuri platforms nka Facebook na Instagram. Amakuru ya Meta agaragaza ko ibisubizo byo kohereza ubutumwa ku bucuruzi (ingamba no gukoresha platforms zo kohereza ubutumwa vuba) bitanga, ku busanzwe, 62% by’abakoresha kurusha inzira zisanzwe. Ibi bifasha gusobanura impamvu amasosiyete yatangiye kubona WhatsApp nk'igice cy’inzira yo kugurisha, atari nk'inzira yo gutanga serivisi ku bakiliya gusa.

“Uko ugenda ureba kuri ecran ya terefone yawe, ubona amafoto, amakuru, hanyuma ukumva serivisi iri ku kwamamaza, hafi y’urugo rwawe ukanze gato, mu buryo burambuye. Kugira ngo uganire n’ikigo ku biciro, uburyo kiboneka, n’igihe cyagenwe, kanda gusa utangire ikiganiro, utiriwe ubika nomero ya terefone. Kandi iyi ni yo nyungu ya mbere y’uburyo bwa Meta buboneka ku bakoresha WhatsApp Business: WhatsApp yaretse kuba ahantu ho kubaza ibibazo gusa. Yahindutse ahantu ho kugurisha, igikoresho cyo kwemeza amakuru, n’ihuriro ry’imibanire,” ibi ni ibyagaragajwe na Mateus Miranda, Umuyobozi Mukuru muri IRRAH Tech, ikigo cyo muri Brezili gifite umwihariko mpuzamahanga, cyibanda ku gutegura ibisubizo byo gucunga imibanire n’abakiriya.

Ifite ikigo cy’ubucuruzi kirenga miliyoni 70 kuri WhatsApp Business, Click-to-WhatsApp isanga mu myitwarire y’abakoresha ari ahantu ho gushakisha cyane: ugereranyije, abakoresha bakoresha interineti bamara amasaha 19 buri kwezi kuri porogaramu, kandi 72% by’abakoresha bakunda kohererezanya ubutumwa binyuze mu butumwa (hagati y’umukiriya n’ikigo cy’ubucuruzi).

Ingaruka ntiziri mu buryo bwo gukoresha ikoranabuhanga gusa, ahubwo ziri no mu bukungu bw'urugendo. Ubukangurambaga bwo gukanda kuri WhatsApp bwagiye bwiyongera, ku busanzwe, ROAS (Gusubiza ku byo wakoresheje ku matangazo) inshuro 2.8 kurusha uburyo busanzwe.

“Urugendo rwagabanutse. Umukoresha ntagikeneye kunyura ku mapaji, mafomu, cyangwa gukanda inshuro nyinshi. Hari ikintu abona, agashishikazwa, agahita atangiza ikiganiro. Ibi bivuze ko itangazamakuru ritapfushwa ubusa kandi abantu benshi bahinduranya amakuru muri uwo muyoboro ubwawo,” uyu muhanga aravuga.

Uku kugabanya ibintu bihindura imikorere. Mbere y’uko ikibazo gitangira, ubu gihinduka uburyo bwo gutunganya no kwagura serivisi ituruka kuri ubu buryo bwo guhuza abantu. Ingaruka za Click-to-WhatsApp zigaragara mu bintu bitatu: kutumvikana guke, gusubiza vuba, no kugira ubushobozi bwo kwemeza umuyobozi. WhatsApp irushaho gukomera kuko yegereza igihe cy’ibiganiro hafi y’igihe cy’ibiganiro.

Aho igikorwa gishobora guhagarara

Ingamba zo gukanda kuri WhatsApp zishobora gutanga umusaruro mwiza, ahanini bitewe no kuba abakiriya begereye kandi bihuta. Ariko, uko umubare w'ibiganiro wiyongera, havuka imbogamizi ikomeye mu mikorere: gukomeza ubushobozi bwo gusubiza, kwemeza no gucunga neza ibyo biganiro. Aha niho abakoresha bacika intege, amahirwe akabura, kandi umuyoboro ukora nabi cyane. Agira ati: "Ikibazo ntabwo gikurura abakiriya, ahubwo ni ugutunganya iki cyifuzo vuba kandi mu buryo bw'ubwenge.".

Impuguke isobanura ko uburyo bwiza bwo guhangana n’iki kibazo gishya ari ugukoresha ikoranabuhanga rituma habaho urwego rw’imikorere hejuru ya WhatsApp. Ibi bikubiyemo gutegura urugendo rwose rw’abakiriya muri uyu muyoboro no kuwuhuza na CRM n’izindi mbuga, hagamijwe atari ugusubiza gusa ahubwo no gukusanya no kwandika amakuru.

"Birenze gusubiza mu buryo bwikora gusa, tuvuga serivisi nziza ku bakiliya, harimo inyandiko z'ibiganiro, amasezerano yo kurangiza, no kubaka umubano kugira ngo habeho ibikorwa byo mu gihe kizaza.".

Ibintu byose bishobora gutegurwa hakurikijwe ibisubizo by’ikoranabuhanga by’ubwenge, nka Dispara Aí wo muri IRRAH. Ntabwo ari ibisubizo rusange, ahubwo ni inzira y’ibizamini ihamye, nk’uko Umuyobozi w’ikigo abivuga. Kandi, iyo itsinda ry’abacuruzi ritangiye kuyobora, ibintu biba bitandukanye: umuyobozi azana amakuru, amateka ye yanditswe, bityo amahirwe yo guhinduka aba menshi.

Ingaruka zitaziguye zigaragara mu mikorere. Ibigo bitangira gukorana n'amatsinda yoroheje, intambwe nke, kandi umusaruro uragaragara neza. Nta mafishi, nta kohereza amakuru, nta gutakaza aho bihurira. Umukiriya yinjira, akaganira, kandi agafata icyemezo mu buryo bumwe.

Agira ati: “Turimo gukuraho ibibazo by’impinduka byafatwaga nk’ibisanzwe mu gihe cyo kugurisha. Ibi bigabanya igihe cyo gufata ibyemezo kandi byongera igipimo cyo kurangiza.”. 

Intambwe ikurikira ku isoko, yongeraho, ni ugufata WhatsApp nk'igice cy'ibikorwa by'ubucuruzi. "Irushanwa ntirizaba gusa ku muntu ukora abantu benshi bakanda kuri interineti. Rizaba rireba umuntu usubiza neza, utanga amahirwe meza ku bantu, kandi agahindura ibiganiro mu nyungu zigereranywa.". 

Dukurikije ibipimo by’isoko hagati ya 2025 na 2027, WhatsApp Business yitezweho kwishyira hamwe nk'imwe mu masoko y'ingenzi y'inkunga ya Meta mu myaka iri imbere, ishobora kuzarenga miliyari 15 z'amadolari ya Amerika, bitewe n'uko amasosiyete arimo gukoresha iyi channel.

Iri terambere riri kugendana n’iterambere ryihuse ry’abakoresha ikigo: icyizere ni uko umubare w’ibigo bikorera kuri uru rubuga uzagera kuri miliyoni 100 mu 2027.

Ni iki gikurikiraho? Aragira ati: “Intambwe ikurikiraho ni uguhindura buri kiganiro mo uburambe budasanzwe, hafi ya bwose buteganyijwe. Ntabwo bizaba ari ugusubiza vuba gusa, ahubwo bizaba ari ugusubiza neza, mu gihe nyacyo.” Ntiyanze ko hazabaho ibiganiro mu gufata icyemezo cyo kugura kuri interineti. Sisitemu z’ubwenge zizaba zifite ubushobozi bwo guhanura imigambi mu buryo bunonosoye cyane, zigatanga ibitekerezo ku buryo n’ibiciro mbere yuko umukiriya atanga igitekerezo gifatika.