Isosiyete itaha irusha izindi sosiyete zihanganye nayo ishobora kuba itarahaye akazi abandi bacuruzi, ntiyafunguye amaduka mashya, cyangwa ngo ishora imari mu kwamamaza. Yafashe icyemezo gikwiye mbere y’iminota mike.
Iri terambere ririmo gutera imbere bitewe n’iterambere rya Agentique Commerce, icyitegererezo aho abakozi b’ubutasi bw’ubukorano bakora ubushakashatsi ku batanga serivisi, bagereranya ibitekerezo, bakumvikana ku masezerano, kandi bagashyira mu bikorwa ibyo bagura hakurikijwe ibipimo byagenwe n’abantu ku giti cyabo n’ibigo. Uretse kwikorera ikoranabuhanga gusa, ikoranabuhanga rigabanya igihe kiri hagati yo kumenya amahirwe n’ibikorwa.
McKinsey avuga ko ubucuruzi bw’ibigo bushobora gutuma ibikorwa mpuzamahanga bigerwaho hagati ya tiriyari 3 na tiriyari 5 z’amadolari y’Amerika bitarenze umwaka wa 2030, bigaragaza ko abakozi b’abahanga bashobora kugira uruhare runini mu mibanire y’ubucuruzi.
Nk’uko bivugwa na Marcos Koenigkan, washinze itsinda ry’ibitekerezo rya Mercado & Opinião, impinduka nyamukuru ntabwo iri mu ikoranabuhanga ubwaryo, ahubwo iri mu buryo rihindura imikorere y’ubucuruzi. “Imiryango imaze imyaka myinshi ihiganwa ku bunini, imiterere, n’ubushobozi bwo gushyira mu bikorwa. Ubu, nayo yatangiye guhiganwa ku muvuduko wo gufata ibyemezo. Bigabanya igihe hagati yo gusesengura amakuru no gukora. Umuntu wese uhindura ubumenyi mo ingamba vuba azagira inyungu igoye kugeraho.”.
Mu by’ukuri, ikoranabuhanga ritangira gufata inshingano z’imikorere, mu gihe ingamba zirushaho kugira akamaro mu gufata ibyemezo by’ubucuruzi. Uko abakozi b’abahanga bafata inshingano z’imikorere, ni ko akamaro k’ubushobozi bw’abantu bwo kumenya iby’ingenzi, gusobanura amakuru no kuyobora ibyemezo by’ingamba kagenda karushaho kwiyongera.
Koenigkan yizera ko ubwenge bw'ubukorano buzana ibihe bishya mu buryo amasosiyete ahangana. Ati: “Ikoranabuhanga ntiryigeze risimbura ingamba; rihindura gusa umuvuduko w'ibyemezo bishobora gufatwa. Amasosiyete asobanukiwe ibi mbere na mbere azaba ari mu mwanya mwiza wo gukura kuruta ayo abona ubwenge bw'ubukorano nk'igikoresho cyo kugera ku musaruro.”.
Nk’uko Paulo Motta, umufatanyabikorwa wa Mercado & Opinião i São Paulo abivuga, ikibazo ni ugutegura amasosiyete ku buryo bushya bw’ubucuruzi, aho abakozi b’ubutasi bw’ubukorano batangira kwitabira ibyemezo by’ubucuruzi. “Ubutasi bw’ubukorano bwagura uburyo amasosiyete yitabira, ariko ntibusimbura ubunararibonye bw’abazi isoko. Amashyirahamwe ashobora guhuza ingamba, ubushobozi bwo guhuza ibintu, n’umuvuduko azaba yiteguye neza gukura mu kirere cy’impinduka zigenda ziyongera vuba.”.
Iri terambere ryagize uruhare mu nsanganyamatsiko y’abayobozi. Iyi ngingo izaganirwaho mu ifunguro ritaha ryateguwe na Mercado & Opinião, ku ya 28 Nyakanga i São Paulo, rizahuza Fernando Yunes, Umuyobozi Mukuru wa Mercado Livre, Guilherme Horn, Umuyobozi Mukuru wa WhatsApp muri Brezili, César Gon, umwe mu bashinze CI&T, na Júnior Borneli, washinze StartSe, kugira ngo baganire ku ngaruka z’iri hinduka ku buryo amasosiyete agura, agurisha, kandi agakura.
Mu myaka myinshi, inyungu mu irushanwa byasobanuraga gukora byinshi, kugurisha byinshi, cyangwa gushora imari nyinshi. Ikigo gishinzwe ubucuruzi (Agency Commerce) cyongeraho impinduka nshya kuri iki kigereranyo. Amaherezo, wenda ikigo gikurikira kizaba cyarashoye imari nyinshi cyangwa cyazamutse vuba cyane. Gishobora kuba ari cyo cyize gufata icyemezo mbere y'abandi.
