Avenue, ikigo cy’ubucuruzi cyatangije igikorwa cyo guha abashoramari bo muri Brezili uburenganzira bwo kugera ku isoko ry’imari muri Amerika, yatangaje ko ikirango cyayo gishya kizashyirwa ku isoko mu kiganiro cya Avenue Connection cyo mu 2024. Iki gikorwa kigaragaza ko Avenue yahindutse ikigo gikomeye mu gutanga serivisi z’ubujyanama ku ishoramari mpuzamahanga ndetse n’umukinnyi w’ingenzi mu mpinduka mu rwego rw’imari no muri sosiyete.
Kubaka umwirondoro mushya w’amashusho n’inkuru bigamije gushyira ikirango imbere y’abantu bashaka kubungabunga ubutunzi bwabo no gutera imbere. Mu gushyira ishoramari rishingiye ku madolari mu mwanya wa mbere w’ibiganiro, isosiyete ishimangira intego yayo yo "kwagura ubushobozi bw’umushoramari wo muri Brezili binyuze mu gutuma ubuzima bwe burushaho kunguka, mu madolari.".
Nk’uko Umuyobozi Mukuru Roberto Lee abivuga: “Ubuzima bw’imari ku isi bwarushijeho kugira akamaro mu myaka yashize bitewe n’uko amasoko agenda arushaho gufunguka. Turashaka kongera imbaraga muri iki gikorwa cy’Abanyabrezili, tugira uruhare mu guhindura imyumvire yabo ku bijyanye no gukwirakwiza no gucunga umutekano w’umutungo. Intego yacu si ukuba ikiraro cy’ishoramari mpuzamahanga gusa, ahubwo ni ukuba hamwe n’umukiriya muri buri cyiciro cy’urugendo rwe. Niba dushaka kuba ikirango kiyobora kandi kiyobora isoko, tugomba kugira icyizere mu mwanya wacu no mu buryo buhamye tubona. Kandi, nyuma y’imyaka ibiri dushinze ubufatanye na Itaú, iki kirango gishya gishimangira iyi mico.”.
Binyuze mu bimenyetso bifitanye isano n'urugendo rw'ishoramari mpuzamahanga rw'umukiriya, iyi gahunda yasabaga impinduka mu buryo bw'inyuguti, imiterere y'amafoto, ikirango, n'igishushanyo mbonera cya platform. Hamwe n'isura nshya, sosiyete yongeye gusuzuma imiterere yayo mu magambo, ubu ikaba ifite inkingi zishimangira imiterere y'urubuga: 'Itera ubwoba,' igamije gukangurira abaturage ba Brezili guhindura imyumvire yabo ku ishoramari mu madolari; 'Ishyirahamwe,' igamije kugaragaza icyizere gikenewe cyo kuyobora abakiriya muri iri hinduka, igaragaza umubano uri hagati y'abashoramari n'inzobere; hanyuma, 'Guiding,' ishimangira icyizere n'ubuyobozi bya sosiyete mu kurinda no guteza imbere umutungo w'abashoramari bayo.
Iri hinduka ry’ikirango rishimangirwa n’umukuru w’ikigo Ricardo Longo uherutse kuhagera. Uyu muyobozi afite uburambe bw’imyaka irenga 20 mu bucuruzi no kwamamaza, akaba yarakoreye muri Matera Systems, FingerTips, Dock, n’ahandi. “Ikirango ni umwirondoro w’ikigo kandi kigomba kugaragaza icyo ikigo ari cyo n’ibyo gisezeranya ku isoko. Ku bijyanye na Avenue, hamwe n’impinduka zose zabaye mu myaka yashize, byari ngombwa no guteza imbere uburyo dukoresha kugira ngo tugaragaze abo turi bo by’ukuri uyu munsi,” Longo asobanura.
Igikorwa cyo kuvugurura ikirango cyakozwe n'ikigo iN, cyihariye mu kubaka no gutangiza Cult Brands.
