Boticário avuga ko ku munsi w’ababyeyi b’ababyeyi, ibicuruzwa byagurishijwe kuri interineti bizazamukaho 45%

Dukurikije uko ubucuruzi bugenda bukorwa ku rwego rw'igihugu, O Boticário iteganya ko impano zigurishwa ku munsi w'ababyeyi zizazamukaho 12%  , kandi igaragaza ko ubucuruzi bushingiye kuri interineti ari wo muyoboro wa mbere mu byo itanga, aho ibicuruzwa byazamutseho 45% ugereranyije n'igihe nk'icyo mu 2025. Isesengura imyitwarire y'abaguzi ihinduka , aho abantu bashaka amahitamo afatika kandi yihariye yongera agaciro binyuze mu bunararibonye, ​​iki kigo cy'ubucuruzi kivuga ko cyagurishije impano zirenga miliyoni 2 mu gihugu hose. 

Ingamba zo gukoresha uyu munsi mukuru zateguwe hashingiwe ku miterere n'imyitwarire byemewe n'abaguzi bahisemo ibisubizo byuzuye nk'ibikoresho byakozwe cyangwa byihariye, gupakira ibintu bigezweho, n'ibindi bihuza bihindura igikorwa cyo gutanga impano mo amahirwe yo gushishikariza abantu kwiyitaho. Ukurikije iyi ngingo, impano zirimo kwiyongera mu baguzi, zigize 85% by'intego y'ikirango cyo kugurisha uyu munsi mukuru.

“Ibikoresho bito biri mu byashingiweho cyane kuri iyi tariki, usibye ibyo duteganya ko bizatera imbere ku kigero cya 9%. Iyi mikorere igaragaza ishakisha ryinshi rikomeje kwiyongera ritanga uburyo bworoshye, bufatika, kandi buhendutse, rituma abaguzi babona impano zuzuye batitaye ku bushobozi,” ibi ni ibyasobanuwe na Paulo Roseiro, Umuyobozi Mukuru w’Ubucuruzi bw’Imiti Ihumura, Abashinzwe Ubuvuzi, n’Impano muri Grupo Boticário.

Indi myitwarire igaragara igaragara mu kugura ibintu mbere y’umunsi mukuru w’ababyeyi. Nk’uko ubushakashatsi bw’imbere bwakozwe na O Boticário bubigaragaza, 51% by’abantu bagura impano iminsi mike mbere y’uko ibirori biba, mu gihe 30% bateganya kugura mbere y’igihe. "Iyi ngeso ishimangira akamaro k’ingamba zikomeye zo gukoresha uburyo bwose, zishobora gutanga uburyo bworoshye, kuboneka kw’ibicuruzwa, no kwihutisha gutanga ibicuruzwa," Roseiro arabivuga.

Iyo turebye uko abaguzi bahagaze, ubushakashatsi bwerekana kandi ko 72% by'abagura bakorwa n'abagore. Urebye ku isesengura ry'ibisekuruza riyobowe na Generation Z, iki kigo cyasanze 33% bakunda kugura binyuze mu buryo bw'ikoranabuhanga.

Ku byo ukunda byose n'ingengo y'imari

Mu rwego rwo kugera ku bwoko butandukanye bw'aba se, O Boticário yateguye amahitamo yihariye ahuza bimwe mu bigo by'ingenzi biri mu isoko ryayo, nka Malbec, Zaad, The Blend  , na Clash , hamwe n'ibikoresho n'ibivanze bitangira ku mafaranga 54.90 . Muri uyu mwaka, iki kigo kirimo kwagura ubwoko butandukanye bw'amahitamo yacyo binyuze mu gushyiramo impumuro nziza za Zaad Intense  na Coffee Man Addictive mu bikoresho byakusanyijwe , ndetse n'ibindi bikoresho byuzuzanya nka gel yo kwiyuhagira no kuvura umubiri.

Indi gahunda nshya muri iki gihe ni " Kurema Impano Yawe bwite," gahunda ihamagarira abaguzi guhindura impano zabo hakurikijwe ibintu batoranyije, bigatuma bashobora gukora ibintu bihuye n'uburyo umuntu akoresha. Iyi gahunda kandi itanga igabanywa ry'ibiciro: iyo uguze ibintu bibiri, umukiriya ahabwa igabanywa rya 20%; kuva ku bintu bitatu kugeza ubu, inyungu igera kuri 25%.
 

“Kubera ko abaguzi ari ibicuruzwa gusa, barushaho kwita ku gaciro k’impano. Niyo mpamvu dushora imari mu mahitamo atandukanye ahuza imibavu myiza mu bicuruzwa byihariye, bitanga inyungu mu by’amafaranga ugereranyije no kugura ibintu ku giti cyabyo, gupakira byiteguye guhabwa impano, no kuboneka mu maduka asanzwe, ubucuruzi bwo kuri interineti, n’abajyanama mu by’ubucuruzi butaziguye,” uyu muyobozi asoza.

Izwi nk'ikirango gikunzwe cyane mu gutanga impano*, O Boticário ishingiye ku guhuza udushya, uburyo bworoshye, n'amarangamutima kugira ngo ikomeze ubuyobozi bwayo kuri iyi tariki kandi ihuze n'ibyo abaguzi biteze.