Casas Bahia Ads, ikigo cy’itangazamakuru cy’imiyoboro myinshi cya Casas Bahia Group, cyaguye ibikorwa byacyo gitegura ingamba zo gukoresha imiyoboro myinshi kuri TCL mu gihe cy’igikombe cy’isi, aho byahuje itangazamakuru rifite imitungo, amakuru y’abareba, CRM, itangazamakuru ryo mu maduka, n’abafatanyabikorwa bo hanze kugira ngo bakurikirane urugendo rwose rwo kugura ibicuruzwa by’abaguzi.
Ubu bukangurambaga bwateguwe mu gihe kimwe mu bihe by’ingenzi cyane mu cyiciro cyo kwerekana amashusho. Mu gihembwe cya mbere cya 2026, televiziyo zayoboye kugurisha kw’abacuruzi mu bicuruzwa byose byagurishijwe n’iyi sosiyete. Mu irushanwa, byari byitezwe ko hazabaho ukwiyongera kw’abashakisha hafi 40%, aho imiterere iri hejuru ya santimetero 65 igaragaza ko ishobora kugurisha inshuro zirenze ebyiri.
Kugira ngo bifashe muri iki kibazo, Casas Bahia Ads yahuje ibisubizo bitandukanye by’itangazamakuru mu ngamba zihuriweho, ihuza amatangazo yo kwerekana ibicuruzwa, ibicuruzwa byatewe inkunga ku bucuruzi bwo kuri interineti, ibyapa by’ikoranabuhanga mu maduka asanzwe, n’ubukangurambaga bwo gushishikariza abacuruzi. Muri ubu buryo, TCL yari ihari mu bihe bitandukanye mu rugendo rw’abaguzi, yongera uburyo ibicuruzwa byayo bigaragarira.
Nk’uko byatangajwe na Guilherme Barsanti, Umuyobozi w’Itangazamakuru ry’Ubucuruzi muri Grupo Casas Bahia, urwego rwateye imbere kandi muri iki gihe ruhuza abareba n’amakuru kugira ngo batange ibisubizo byuzuye ku bigo. “Itangazamakuru ry’Ubucuruzi ntirikiri itangazamakuru gusa mu bucuruzi. Uyu munsi, inshingano zacu ni uguhuza abareba, amakuru, n’inzira zitandukanye kugira ngo bakurikire urugendo rwose rw’abaguzi, harimo n’izitari iz’aho dukorera,” uyu muyobozi aravuga.
Nk’igice cy’ingamba, ako gace kanashyize hamwe TikTok kugira ngo kagure uburyo bwo kwamamaza. Iyi gahunda yabaye iya mbere ikoreshwa rya Branded Search Hub n’urwego rw’ubucuruzi rw’igihugu, imiterere ihuza ibikubiye mu kinyamakuru mu mwanya wabigenewe mu byavuye mu bushakashatsi bw’uru rubuga. Mu gihe cyo gushakisha "TCL," abakoresha babonye ubunararibonye bwakozwe na Casas Bahia, hamwe na videwo, ibikubiye mu bahanga, amabanner, guhamagarira abantu gukora, hamwe n’amashusho ya televiziyo y’uruganda ashobora kugurwa.
“TikTok ni ahantu haboneka ibicuruzwa mu buryo bw’umwimerere, kandi Ikigo Gishakisha Ibicuruzwa (Branded Search Hub) cyongera ibi binyuze mu guhuza intego y’umukoresha mu gushakisha no gukoresha ikirango mu buryo bwimbitse. Kuzana ubu buryo ku isoko ryo muri Brezili ku nshuro ya mbere, ku bufatanye na Casas Bahia Ads na TCL, bigaragaza uburyo uru rubuga rushobora guhuza ibirango n’abaguzi mu gihe cyo gufata icyemezo cyo kugura, bigahindura umuryango wacu umuyoboro ukomeye wo guhindura ibicuruzwa,” uyu ni Danielle Crahim, umuyobozi w’ubucuruzi wa TikTok muri Brezili.
Nk’uko Dale Chen, Umuyobozi ushinzwe iyamamazabikorwa muri Amerika y’Epfo muri TCL abivuga, iki kirango cyashoboye kuboneka kuva cyavumbuwe kugeza igihe cyo kugura, gikoresha uburyo bwinshi bwo gukenera iki cyiciro mu gihe cy’igikombe cy’isi. Umuyobozi mukuru wa TCL agira ati: “Imikino ikomeye ishyira imbere ibitekerezo by’abaguzi. Kubwibyo, ni ngombwa cyane kugira abafatanyabikorwa bashobora guhindura icyifuzo cy’igicuruzwa cyiza kikajya mu kugura, bigakomeza umubano wacu n’abakiriya mu gihe cy’ingamba.”.
