Igikombe cy'Isi gikomeje kuba kimwe mu bikorwa bike bishobora gukurura ibitekerezo by'igihugu no kwihutisha ibyemezo by'abaguzi benshi. Nk'uko ubushakashatsiibiryo n'udushya(43%), n'ibinyobwa (36%), mu gihe abagera kuri 19% batekereza kugura ibikoresho by'ikoranabuhanga nka televiziyo kugira ngo bongere ubunararibonye bwabo bwo kureba.
Muri iki gihe, ni ibisanzwe kandi kubona umubare munini w’abareba urubuga n’abarukoresha icyarimwe ku mbuga za interineti, bigaherekezwa n’impinduka z’ako kanya mu mikoreshereze y’amakuru. Iyi myitwarire si nshya, ariko ifata indi ntera muri buri cyiciro cy’irushanwa. Niba, mu bikombe by’isi byashize, ingaruka zari zishingiye cyane cyane kuri televiziyo no ku maduka asanzwe, uyu munsi zikwirakwizwa mu buryo burambuye ku miyoboro myinshi ya interineti. Bruno Okada, umufatanyabikorwa wa Elementar Digital, ikigo cyihariye mu kwamamaza hakoreshejwe amakuru, agira ati: "Abaguzi batanga ibitekerezo, bagakora ubushakashatsi, bagura, kandi bagakorana icyarimwe, akenshi mu mukino ubwawo, ibyo bikaba bigabanya cyane igihe kiri hagati yo kwita ku bandi no guhindura imikorere yabo.
Impuguke isobanura ko, kubera iyo mpamvu, bidahagije ko ibigo bitegura ibikorwa byo kwamamaza mbere y’igihe. Ibigo bigira umusaruro mwiza ni ibikorana imiterere yoroshye, bishobora guhindura ishoramari, ibikubiye mu buryo bw’ubuhanga, n’ubutumwa uko ibintu bigenda bihinduka. Intego, ikinamico ikomeye, cyangwa se meme bishobora gusobanura mu masegonda make imyitwarire y’ababireba, bityo bigatuma ibikorwa byo kwamamaza birushaho kuba byiza.
Urugero rufatika rw'iyi gahunda rushobora kugaragara ku mbuga zo gutanga serivisi. Okada asobanura ati: “Iyo porogaramu nka iFood ikoresheje poromosiyo runaka mu mukino wo kwitegura igikombe cy'isi, nk'uko byagenze vuba aha, iba ikora neza: guhuza ishyaka ry'abaguzi n'itangwa rikwiye mu gihe gikwiye. Ikirango gikoresha amarangamutima y'iki gikorwa kugira ngo gitere imbaraga mu buryo bw'umwimerere no mu buryo bw'ingamba.”.
Kuri we, ibikorwa nk'igikombe cy'isi bigaragaza impinduka zisanzwe zirimo gukorwa mu bijyanye no kwamamaza: igenamigambi ryiza ntirigihagije; ni ngombwa kugira icyo ukora neza. "Muri iki gihe, abashobora guhuza amakuru aboneka mu buryo bwihuse n'ishyirwa mu bikorwa ryihuse bafite amahirwe yo guhangana. Turimo kuvuga ku guhindura itangazamakuru, ibihangano bishya, n'ibindi bitangwa hafi icyarimwe hamwe n'imyitwarire y'abaguzi.".
Uretse kwihuta, guhindura imiterere y’amakuru nabyo bifatwa nk'ikintu cy'ingenzi. Mu gihe cy'ibirori, amakuru menshi aboneka, birashoboka kumenya imiterere y'ikoreshwa ry'amakuru hakurikijwe uturere, igihe, n'imiterere y'abayareba, bigatuma habaho uburyo bwiza bwo kuyakoresha no kuyakoresha neza. Kugira ngo ibi bigo bikoreshe ubwo bushobozi, bigomba gushora imari mu banyamwuga n'ibikoresho bizi gusobanura no kuyakoresha mu gihe nyacyo, bihuza isesengura ry'imikorere n'itangazamakuru rifatika n'inama zigamije guhanga udushya.
Bruno yongeraho ati: “Itandukaniro riri hagati y’ubukangurambaga busanzwe n’ubukangurambaga bukora neza mu gihe cy’igikombe cy’isi riri mu bushobozi bwo kumenyera ibintu. Si ukuba uhari gusa, ahubwo ni ukumenya uburyo n’igihe cyo gukora. Ni muri iki gihe amakuru n’ikoranabuhanga bireka kuba inkunga ahubwo bikaba ingenzi.”.
Ku bijyanye na Elementar Digital
Elementar Digital yashinzwe mu 2017, ni ikigo gishinzwe kwamamaza mu buryo bw'ikoranabuhanga gikora nk'umufatanyabikorwa mu bucuruzi, gifasha amasosiyete gutanga umusaruro mwiza mu bucuruzi mu buryo bufatika, bunoze kandi burambye. Uretse imirimo ijyanye n'ingamba, itsinda rya Elementar rizwiho ubushobozi bwo gukora neza mu itangazamakuru no gusesengura amakuru.
Iki kigo gihuza ikoranabuhanga, amakuru n'ubuhanzi, gitanga serivisi zo gucunga iyamamazabikorwa, zikorera ku miyoboro yose nka Google, Meta, na TikTok, ndetse n'itangazamakuru rya porogaramu, kwamamaza porogaramu, CRM, SEO, no gusesengura amakuru no gukurikirana hibandwa ku mikorere.
Elementar Digital, izwiho ubuhanga bwayo mu gusesengura no gukora isesengura, icunga miliyoni zisaga 250 z'amadolari y'Amerika mu itangazamakuru rya elegitoroniki buri mwaka, kandi igakorera ibigo bizwi cyane mu gihugu no ku rwego mpuzamahanga nka iFood, Mercado Livre, Pão de Açucar, Marisa, Insider Store, Pantys, Mantecorp, na Sousmile. Iyi nzira yatumye iki kigo gikomera nk'ikimenyetso mu ngamba zigezweho zo gukoresha ikoranabuhanga, gihuza icyizere, udushya, n'ubuziranenge mu gutanga serivisi. Ibisobanuro birambuye: https://elementar.digital/
