Umunsi w’abakundana, umwe mu matariki y’ingenzi cyane mu gice cya mbere cy’umwaka, ushyira ubucuruzi bwo kuri interineti mu gihe cy’ibikorwa byinshi. Kubera ko abaguzi bahura n’ibibazo byinshi kandi basaba igihe ntarengwa cyo kugurisha, imbogamizi ku bigo zirenze kongera ingano y’ibicuruzwa: bisaba ubushishozi mu bijyanye n’ibikoresho, kugenzura neza inyungu, no gufata ingamba zo kubikuza kugira ngo isoko ry’ibicuruzwa rihinduke inyungu nyayo.
Kubera ko igitutu cyo kunguka kigenda kigaragara cyane, imikorere myiza iri gufata umwanya wa mbere mu ngamba. Nk’uko McKinsey & Company ibivuga, ingamba zibanda ku bushobozi muri uru rwego zishobora kongera inyungu ku mikorere kugeza kuri 3% mu mwaka wose, inyungu ikomeye mu gihe cyo kugura abakiriya benshi (CAC) no kuba abaguzi bashyira mu gaciro.
Mu by’ukuri, gushyira imbere inzira zihariye, nko gukoresha ikoranabuhanga mu bucuruzi butaziguye, bigira uruhare mu kugabanya komisiyo no kugenzura inyungu, mu gihe kubishyira mu bikorwa mu karere bifasha mu kugabanya ikiguzi cyo kohereza ibicuruzwa, kimwe mu bikenerwa mu bikorwa by’ingenzi. Gutunganya ibikoresho no gucunga neza ububiko bituma ubucuruzi burushaho kuba bwiza, bigatuma amafaranga akoreshwa mu gihe cy’umwaka wose agabanuka.
Kuri Cristiane Olivieri, Umuyobozi Mukuru wa Lope Digital Commerce, Umunsi w’abakundana ni amahirwe akomeye yo gushimangira inyungu n’imibanire n’abakiriya. Yagize ati: “Amasosiyete menshi yibanda gusa ku kuzamura ubucuruzi muri iyi tariki. Ariko, itandukaniro nyaryo ni ugukora neza, hamwe n’ububiko buteguwe neza, ibikoresho byateguwe neza, ndetse no guhaha mu buryo bunoze. Abashoboye gushyira mu bikorwa izi ngingo byongera amahirwe yabo yo guhindura abaguzi rimwe na rimwe bakaba abakiriya bashya.”.
Uku gushaka gukora neza bigira ingaruka ku bunararibonye bw'abakiriya. Inyigo ya PwC igaragaza ko 29% by'abakiriya bareka ikirango nyuma yo kugira ikibazo kimwe kibi, nubwo igiciro cyaba gihanganye. Ibi bituma ari ngombwa gusuzuma igihe cyo gutanga ibicuruzwa, politiki yo kugarura ibicuruzwa, na serivisi ku bakiriya mu mwaka wose.
Olivieri arasoza agira ati: “Uyu mwaka, kubaho mu bucuruzi bushingiye ku ikoranabuhanga bizaterwa n’ingano y’ibicuruzwa byagurishijwe, cyane cyane amakuru yerekeye inyungu. Ubucuruzi bukozwe neza, uretse kugabanya ikiguzi, butuma buri gicuruzwa cyatanzwe kigira inyungu kandi ko umukiriya afite impamvu zo kugaruka nta sosiyete ikeneye gushora imari mu kwamamaza gushya kuri iyo ntego.”.
