Umunsi w’Ababyeyi wa 2026, wizihizwa ku ya 9 Kanama, ugeze mu gihembwe kimwe cy’ibihembwe bigoye cyane mu bucuruzi mu myaka ya vuba aha. Ikigereranyo cya Cielo Expanded Retail Index (ICVA) cyagaragaje ko inyungu y’ubucuruzi muri Brezili yagabanutseho 2.8% mu buryo nyabwo muri Kamena, ukwezi kwa kabiri kwikurikiranya kw’umusaruro mubi kurusha ikindi gihe cyose kuva icyorezo cyatangira, mu rwego rw’inyungu ziterwa n’izamuka ry’ibiciro. Nubwo bimeze bityo, itariki iracyari imwe mu madirishya akomeye y’igihembwe cya kabiri, kandi isesengura ry’umwaka ushize rigaragaza impamvu: mu cyumweru cy’umunsi w’Ababyeyi wa 2025, cyapimwe hagati ya tariki ya 4 na 10 Kanama, ibicuruzwa byiyongereyeho 5.9% ugereranije n’igihe nk’icyo muri 2024, bitewe n’ubucuruzi bwo kuri interineti, bwazamutseho 8.9%, mu gihe ubucuruzi bwo mu ijosi bwazamutseho 5.2%.
Ifoto yo mu 2025 igaragaza kandi ko iyi tariki itanga byinshi birenze gutanga impano gusa. Mu nzego zisanzwe zitanga impano, abahanga mu by'amaso n'imitako ni bo bayoboye ku kigero cya 7.7%, hagakurikiraho abacuruzi bo mu nzu, ibikoresho by'ikoranabuhanga n'amaduka (3.6%) n'imyenda (2.9%). Ariko ingaruka z'iyi tariki zakwirakwiriye mu bice bitari ibyo gutanga impano, ahubwo ari ibyo kwizihiza: Amaduka y'imiti n'amafarumasi byiyongereyeho 12% naho amaduka manini n'amaduka manini (hypermarkets) 8%. Ku bacuruzi, ubutumwa ni uko Umunsi w'Ababyeyi ari amahirwe yo kwinjiza inyungu ndetse no ku batagurisha impano ubwayo.
Ikibazo, mu mwaka aho abaguzi bahitamo cyane kandi bakita ku biciro, ni uguhindura umugambi wo gutanga impano mu kugurisha byarangiye. Kuri Adriana Garbim, Visi Perezida w’Ubucuruzi muri Cielo, abategura igikorwa mbere y’igihe bakagabanya amakimbirane mu gihe cyo kwishyura bafite akarusho. Ati: “Abakiriya ba Papa bakora ubushakashatsi hakiri kare, bakagereranya mu buryo butandukanye, kandi bagafata umwanzuro vuba. Niba bahuye n’ikibazo gikomeye, hamwe n’ibibazo byo kwishyura cyangwa imirongo miremire mu gihe cyo kwishyura, bazahindura amaduka. Kugurisha neza kuri iyi tariki, cyane cyane mu mwaka muto, ni ikibazo cyo kwitegura no guhuza ibintu.”.
Mu gihe abizirikana, umuyobozi w’ikigo agaragaza ingamba eshanu abacuruzi bashobora gukoresha itariki no gukomeza umusaruro nyuma yayo:
Tegura mbere y'igihe kandi wongere ibikorwa byawe mu gihembwe cy'ihinga cy'icyumweru
Kugurisha bibanda cyane mu minsi ibanziriza uwo munsi, kandi abaguzi batangira gukora ubushakashatsi mbere y'igihe, ariko bakarangiza kugura mu gihe gito. Hindura ububiko bw'ibikoresho, abakozi, n'amafaranga yinjira kugira ngo bigere kuri uyu musaruro, urebe neza ko imbaraga zo kugurisha ziri ahantu hakwiye mu gihe gikwiye.
Tanga uburyo butandukanye bwo kwishyura abakiriya basanzwe bashaka
Abaguzi ba Papa bakunze gushaka uburyo bworoshye no koroherwa no kwishyura, bahinduranya uburyo bwo kwishyura Pix ako kanya no kwishyura mu byiciro ku bintu bifite agaciro gakomeye. Kwemera kwishyura Pix ukoresheje ikoranabuhanga na QR codes, amakarita yo kubikuza, amafaranga yo kwishyura mu buryo bwa elegitoroniki, no kwishyura mu byiciro ku byiciro kugabanya amakarito yasizwe kandi byongera umubare w'ibicuruzwa. Adriana ashimangira ati: "Uburyo bwo kwishyura ntibwakomeje kuba ikintu cy'ingenzi mu mikorere kandi bwabaye igice cy'inzira yo guhindura ibintu. Iyo umukiriya afashe icyemezo cyo kugura, imbogamizi iyo ari yo yose yo kwishyura bivuze ko atakaza igurisha.".
Shyira hamwe ikoranabuhanga n'iry'umubiri, kuko kuri interineti bitera imbaraga kandi iduka rigahindura abantu
Mu 2025, ICVA igaragaza ko ubucuruzi bwa elegitoroniki buzaba bwariyongereye cyane kurusha amaduka asanzwe kuri iyo tariki, kandi abaguzi ntibazongera gutandukanya imiyoboro. Bakora ubushakashatsi kuri porogaramu, bakabaza ibibazo binyuze kuri WhatsApp, kandi bakarangiza kugura mu iduka cyangwa binyuze ku murongo wakiriwe binyuze mu butumwa. Ibisubizo nk'ibijyanye no kwishyura hamwe na 3DS authentication birangiza kugurisha mu kiganiro ubwacyo, bafite umutekano w'urubuga rusanzwe rw'ubucuruzi bwa elegitoroniki kandi batiriwe bohereza umukiriya ku rubuga rutandukanye iyo icyemezo cyo kugura kimaze gufatwa.
Kora ibyiciro by'itariki n'ibice biyigize
Uretse ibyiciro by'impano zisanzwe nk'imyenda, imyenda y'amaso, n'ibikoresho by'ikoranabuhanga, uyu munsi mukuru unatuma ibicuruzwa bigurishwa muri farumasi, mu maduka manini, no mu maduka y'ibiribwa birushaho kwiyongera, bitewe n'ibirori by'umuryango. Gukora ibikoresho, ibivanze, no kugura ibintu hamwe hakurikijwe ibiciro bifasha kongera agaciro k'ibicuruzwa kandi bigafasha abaguzi gushaka agaciro n'amarangamutima mu kugura kimwe.
Hindura umubare w'itariki mo kwishyura inshuro nyinshi kandi urinde amafaranga yawe yinjira
Mu gihembwe cy’igabanuka ry’ibiciro nyabyo, ubwinshi bw’umunsi w’ababyeyi bugomba kubyara agaciro nyuma ya Kanama. Koresha uburyo abantu benshi basura urubuga kugira ngo urebe abantu bahura kandi ushishikarize abaguzi kuzagura mu gihe kizaza. Koresha amakuru ajyanye n’ibicuruzwa kugira ngo uhindure imvange y’ibicuruzwa n’ibiciro ku matariki y’ibihe biri imbere kandi uzigame igice cy’amafaranga yinjira muri iki gihe kugira ngo utange ubufasha bwinshi mu mezi afite ubusabe buke. "Abegera itariki bareba amakuru y’amateka n’ibiciro bigenwa n’ibiciro bagurisha ku giciro kinini. Kandi abakoresha ubwo bwinshi kugira ngo bubake ubudahemuka bahindura igurisha ry’ibihe mo umubano," uyu ni umuyobozi urangiza.
