Dukurikije amakuru aturuka muri IBGE (Ikigo cy’Ubugenge n’Ibarurishamibare cyo muri Brezili), mu 2025, ubucuruzi muri Brezili bwiyongereyeho hafi 1.6%, bikaba ari imyaka 9 yikurikiranya yo kwaguka no kwihuza kw’isoko rya Brezili. Hamwe n’ibi, umunsi w’igihugu w’ubucuruzi wageze, wizihizwa ku ya 16 Nyakanga, ugaragaza ingingo y’ingenzi: ishoramari mu ikoranabuhanga, ikoranabuhanga, no guhuza amakuru nk’uburyo bwo kongera umusaruro mu gihugu.
Impuguke zishingiye kuri ibi, zigaragaza ingamba ziteza imbere ubucuruzi kandi zigashyigikira andi masosiyete mu kugurisha mu buryo bw’ikoranabuhanga. Izi ni izi zikurikira:
- Guhuza ibikoresho binyuze mu ikoranabuhanga:
Mu gushyigikira amasosiyete mu nzego zitandukanye, kuva ku bucuruzi n'inganda kugeza ku bicuruzwa bicuruzwa n'ubucuruzi bwo kuri interineti, nstech, ikigo kinini cyane muri Amerika y'Epfo gishinzwe gutanga serivisi zo gutanga ibicuruzwa, yibanda ku guhuza urwego rw'ibikorwa byose kugira ngo haboneke umusaruro ugaragara ku masosiyete. “Ibikoresho byaretse kuba urwego rw'ubufasha kandi byabaye umukinnyi w'ingenzi mu bucuruzi, bigira ingaruka ku bipimo by'ingenzi nko guhindura ibicuruzwa, gusubiramo ibicuruzwa, no kunguka. Uretse gutanga gusa ibyo abantu batumije, ubucuruzi bukeneye gutanga ubunararibonye. Kandi ni gusa iyo habayeho umuyoboro uhuriweho n'inzira nziza, bishoboka kuringaniza ikiguzi n'ubwiza, bikizeza ko ibicuruzwa bizagenda neza ku isoko aho buri kantu kose gatanga itandukaniro,” ibi ni ibyavuzwe na Helena Vito Costa, Umuyobozi w'Ubucuruzi muri nstech.
Hashingiwe kuri ibi, ikigo cyashyizeho Sisitemu y’Umuyoboro w’Ibintu (TNS), icyiciro cy’umuyoboro w’ibikoresho uhuza ibigo n’amasano atandukanye mu ruhererekane rw’ibicuruzwa binyuze mu buryo bumwe kugira ngo bikemure ibibazo nko kugabanya ikiguzi no kwiyongera k’umusaruro, kubahiriza amategeko, no kongera urwego rwa serivisi mu mikorere y’ibicuruzwa by’abatwara ibicuruzwa n’abatwara ibicuruzwa baturutse mu nzego zitandukanye.
- Uburyo bwo kwishyura butandukanye kugira ngo ugurishe byinshi
Mu bucuruzi, imbogamizi zose ziri hagati y’icyemezo cyo kugura no kwishyura ni ukubura igurisha, byaba ari ukubura amahitamo, gutinda kwemezwa, cyangwa umukiriya udafite ikarita ye mu ntoki. Cielo avuga ko gutanga uburyo butandukanye bwo kwishyura bitakiri ikintu gitandukanya ahubwo ari ngombwa kugira ngo hirindwe gutakaza igurisha. Nk’uko byatangajwe n’ubushakashatsi bwa Cielo ku ngeso zo kwishyura mu bucuruzi, Pix na karita z’inguzanyo bifitanye isano no kugura imbonankubone, 57% buri kimwe, kandi imyitwarire ihinduka bitewe n’agaciro: Pix iyobora kugura buri munsi, mu gihe karita z’inguzanyo ziyobora mu kugura ibintu bifite agaciro gakomeye, aho kwishyura mu byiciro biremereye cyane mu gufata icyemezo. Adriana Garbim, Visi Perezida w’Ubucuruzi wa Cielo, agira ati: “Imbogamizi zose ziri hagati yo gushaka kugura no kwishyura ni ukubura igurisha.” “Iyo abacuruzi batanze Pix, karita z’inguzanyo, n’amakuru yo kwishyura, bahagarika guhitamo hagati y’imyirondoro y’abakiriya maze bagatangira kugurisha kuri buri wese.”
Uretse kugabanya ubwumvikane buke kuri konti, kwishyura kuri interineti bifungura inzira zo kugurisha zisanzwe ari zimwe mu ngendo z'umuguzi. Amaduka umunani kuri icumi yo muri Brezili agurisha binyuze kuri WhatsApp, kandi niho Cielo's Payment Link iboneka: ikorwa mu masegonda make, ihindura ikiganiro muri porogaramu cyangwa inkuru kuri Instagram ikayihindura igurishwa ryuzuye, umukiriya agahitamo hagati ya Pix, debit, cyangwa credit mu byiciro nta kuva kuri telefoni ye igendanwa. Uretse ibi, kwishyura Pix ako kanya, ikoherezwa kuri konti ako kanya kandi nta ngaruka zo kwishyura, biha umucuruzi amafaranga menshi yo kongera gushora imari mu bucuruzi bwe bwite.
- Ubumenyi bw'isesengura kugira ngo habeho uburiganya hatabayeho gutakaza abakiriya beza:
Mu bucuruzi, cyane cyane mu bucuruzi bwo kuri interineti, kugurisha bivuze no kumenya ibyo ugomba kugura. Mu rwego rwo kwirinda uburiganya no gucukura konti, amasosiyete menshi arangiza ashyiraho amategeko akomeye cyane y’umutekano, bigatera amakimbirane adakenewe mu rugendo rw’abaguzi. Danilo Coelho, Umuyobozi w’Ibicuruzwa n’Amakuru muri Datatech Quod,
Kugira ngo iki kibazo gikemuke, ikigo cyihariye mu bumenyi bw'amakuru ku isoko ry'inguzanyo, cyateguye ibisubizo bigamije gushyigikira ubucuruzi. Ikoranabuhanga rya Quod risuzuma imyitwarire y'abaguzi hashingiwe ku makuru n'ibimenyetso by'isoko, rigabanya inzitizi z'amakonti zidakwiye nta kongera guhura n'uburiganya. Binyuze mu gusesengura amakuru mu buryo bw'ubwenge, umucuruzi asobanukirwa neza abari ku rundi ruhande rwa ecran, akemeza ibyo bagura mu buryo bwizewe kandi butajegajega. Bityo, kurinda uburiganya bireka kuba ikintu kibuza ubucuruzi gukura.
- Amajwi y'ingamba nk'ikintu gitandukanya ibintu mu gihe cyo kugurisha
Mu bucuruzi bukomeje gupiganwa cyane, amajwi yaretse kuba umuziki w’inyuma gusa, ahubwo yabaye umuyoboro w’ingenzi wo kugurisha no gucunga imibanire n’abakiriya. Musique, ikigo cya mbere cyo muri Brezili mu bijyanye na Multilayer Sound Architecture, gihindura ibidukikije bifatika mo ahantu ho guhurira hifashishijwe umuziki w’inzobere, igishushanyo mbonera cy’amajwi, n’amajwi—hamwe n’isomero ryayo ry’umuziki, ryakozwe ku nkunga y’ubwenge bw’ubukorano kandi nta mafaranga y’ikiguzi cyo kwishyura. “Amajwi aracyari isoko rikoreshwa nabi ku bigo byinshi. Intego yacu ni ukwerekana ko ashobora kubyaza umusaruro ubucuruzi, guteza imbere imikorere myiza, guhanga amahirwe mashya y’ubucuruzi, no gutuma ubunararibonye bw’abakiriya burushaho kuba bwiza,” uyu ni André Domingues, washinze akaba n’umuyobozi mukuru wa Musique.
Mu by’ukuri, ibyavuye mu bushakashatsi bigaragaza ingaruka z’amajwi ku nyungu z’abacuruzi: amasosiyete akoresha urubuga rwa sosiyete nshya y’ubucuruzi yinjije kugeza kuri 20% mu kugurisha ibicuruzwa byamamazwa binyuze mu majwi y’ubwenge n’ubwiyongere bwa 9% mu gihe cyo kuba mu maduka - hiyongereyeho kugabanya miliyoni za reais ku mwaka mu bijyanye n’uburenganzira ku bacuruzi banini.
- Gukoresha ubunararibonye mu gushimangira ubucuruzi bufatika:
Mu kwizihiza Umunsi w’Abacuruzi ku rwego rw’Igihugu, isoko rizirikana uburyo bushya bwo guteza imbere ubucuruzi mu rugendo rwo guhaha rugenda rurushaho kuba uruhurirane. Muri iki gihe, gukora ubunararibonye bujyanye n’ibintu mu maduka byaretse kuba ikintu cy’ingenzi kandi byabaye ikintu cy’ingenzi mu gupiganwa. Aha niho imiterere y’ubwonko ifata umwanya wa mbere. Muri ubu buryo, Silvia Kanayama, umuyobozi wa DEA Design, ikigo cyo muri Brezili gishinzwe kwamamaza, itumanaho, n’ahantu, avuga ko igishushanyo mbonera cyagombye gutegurwa nkana, kikarema ahantu hahuza ibitekerezo na ADN y’ikigo kandi bigahindura imyitwarire mu gihe cyo kugurisha. “Iyo ahantu hahinduwe neza ibyo ikirango gisezeranya, iyi myumvire ihinduka icyizere. Iyo binyuranyije n’ibi, bitera umuntu kumererwa nabi adashobora gusobanura; ntibagaruka. Kubwibyo, gutekereza ku mushinga w’ubwubatsi nk’inyongera y’imiterere y’ikigo ni bwo buryo bwiza bwo gukomeza umubano n’abaturage no gukomeza guhangana kw’urwego.”
- Uburambe mu guhaha nk'ikintu gitandukanya amarushanwa mu bucuruzi bufatika
Ishyirahamwe ry’ubucuruzi (Shopping Circuit), ikigo kinini cy’ubucuruzi gikunzwe cyane muri Amerika y’Epfo, ryemera ko guhangana kw’abacuruzi bo muri Brezili biterwa cyane n’ubushobozi bwo guhindura uburambe bw’ubucuruzi mu buryo bw’ingamba. Uretse gutanga ibiciro bishimishije gusa, abacuruzi bashora imari mu bigo bigurisha, serivisi zihagije, no kumenya amakuru y’abaguzi barashobora gukomeza umubano n’abakiriya babo, kongera ubucuruzi busubiramo, no kongera umusaruro mu buryo burambye.
Nk’uko André Seibel, Umuyobozi Mukuru wa Circuito de Compras abivuga, intsinzi y’ubucuruzi ifitanye isano itaziguye n’ubushobozi bwo kuringaniza ubunararibonye, igenamigambi n’imicungire. Yagize ati: “Abaguzi bashakisha igiciro, ariko kandi baha agaciro uburyo bwo korohereza abantu, serivisi, n’icyizere. Abacuruzi bumva iyi myitwarire kandi bagashora imari mu bunararibonye bwiza bwo guhaha barema umubano urambye n’umukiriya kandi bagakomeza guhangana kwabo. Mu bucuruzi bufatika, buri gihe ni amahirwe yo kubaka ubudahemuka no guhindura igurisha rimwe mu mubano urambye.”.
