Nyuma y'icyumweru kimwe nyuma y'umunsi w'ababyeyi, imibare yamaze kugaragaza imbaraga z'iki gihe cy'ubucuruzi bwo kuri interineti. Nk'uko Cielo Expanded Retail Index (ICVA) ibivuga, hagati ya tariki ya 4 na 10 Gicurasi, ibicuruzwa byo kuri interineti byiyongereyeho 11.2%, bikubye inshuro zirenga eshatu ubwiyongere bw'ubucuruzi bwose, bwari 3.6%. Nk'uko ikigo kibitangaza, umusaruro w'ibyo ni umwaka wa gatatu wikurikiranya w'ubwiyongere bw'ibikorwa mu rwego rw'ubucuruzi muri iki gihe.
Dukurikije ibyateganijwe n’Ishyirahamwe ry’Ubutasi n’Ubucuruzi bw’Ubukorano muri Brezili (Abiacom), itariki y’uyu mwaka yinjije miliyari 11.06 z’amadorari mu bucuruzi bw’ikoranabuhanga, ikaba yariyongeyeho 10.82% ugereranyije n’umwaka ushize. Umubare w’abatumije wageze kuri miliyoni 18, ikaba yariyongeyeho 10%, bityo ikomeza kwiyongera mu myaka itandatu ishize. Mu 2025, dukurikije Cielo Expanded Retail Index (ICVA), kugurisha kuri interineti biteganijwe kwiyongeraho 11.8% ugereranyije na 2024.
“Ubucuruzi bwo kuri interineti bwo muri Brezili bwakomeje kwagura ibikorwa byabwo cyane cyane mu birori bikomeye byo kugurisha. Kubwibyo, ni ngombwa ko abacuruzi bashyira mu bikorwa ingamba mu byiciro byose by'urugendo rwo kugura, uretse gukurura abakiriya bashya, bifasha kongera ubwisungane mu kwivuza. Urugero rwiza ni gahunda z'ubudahemuka, zigenda zirushaho kwemerwa n'abaguzi kandi zigaha ibigo amahirwe yo guhangana,” ibi ni ibyavuzwe na Eduardo Esparza, Umuyobozi Mukuru wungirije wa Tenerity Iberia na LATAM, ikigo cy’inzobere mu itumanaho rituma umubano hagati y’ibigo n’abakiriya babo urushaho kuba mwiza.
Gukunda gahunda z'inyungu
Raporo ya E-Consumer 2026 yakozwe na Opinion Box igaragaza ko abaguzi bo muri Brezili bashaka inyungu iyo bagura. Gahunda z'inyungu n'ibicuruzwa byihariye biri mu by'ingenzi, kuko bishobora gutanga inyungu zitaziguye mu rugendo rw'umuguzi, harimo no nyuma yo kugura. Ubushakashatsi kandi bwerekana ko icyizere cy'ikirango no gusobanura neza inyungu bingana cyane n'igiciro mu cyemezo cya nyuma. Ibi bisaba abacuruzi gukoresha uburyo bwo guhuza ibintu kugira ngo bahaze iki cyifuzo kandi bahe umuguzi agaciro ako kanya.
“Itangazamakuru ricuruza ibicuruzwa ryabaye igisubizo cy’ingenzi mu kubungabunga inyungu z’ubucuruzi, binyuze mu kugabanya inyungu zagabanutse ziterwa n’ibikorwa byinshi byo kwamamaza bisanzwe muri aya matariki. Byongeye kandi, gushora imari mu buryo nka gahunda z’ubudahemuka, zibyara inyungu ziyongereye, ntizibangamira inzira yo kugura, kandi zikongera agaciro nyakuri ku mukoresha, binongera cyane ubunararibonye bw’umukiriya,” Eduardo arasoza.
