Abaguzi ba Maxfem, ikigo cyo muri Brezili gikorera mu ishami ryita ku buzima bw’abagore, baguze ibicuruzwa by’impimbano bavuga ko bumva bameze nabi
Maxfem, ikigo cyo muri Brezili gikorera mu ishami ryita ku buzima bw’abagore bafite icyicaro gikuru i Rio de Janeiro, cyabaye ikibasirwa n’inyiganano. Abagizi ba nabi bamaze hafi imyaka ibiri bagurisha ibicuruzwa by’iki kigo ku masoko nka Shopee na Mercado Livre, n’andi. Amatangazo menshi aboneka kuri Google.
Thiago Braga, umufatanyabikorwa wa Maxfem, agira ati: "Iyi sosiyete yashinzwe muri Mutarama 2024, kandi ku ya 1 Gashyantare muri uwo mwaka, twatanze ikirego cya mbere kuri Mercado Livre.".
Nk’uko Anderson Mesquita, umuyobozi mukuru akaba n’umufatanyabikorwa w’iyi sosiyete abivuga, bitewe n’uko hari ibicuruzwa bya Imunofem byagenze neza, bamwe mu bakiriya babajije igiciro gito cyane, ndetse n’ibirango bitandukanye n’ibipfunyika.
Yagize ati: “Umukiriya yatwandikiye atwinubira ububabare bw’igifu, maze tumusaba itsinda ry’ibicuruzwa, yohereza ifoto y’ibicuruzwa by’impimbano. Kandi muri 2025, batangiye no gukora inyigo yacu ya Maxfem Intimate Whitening Serum. Nanone, kimwe mu bicuruzwa byacu cyagiye ahagaragara cyagize ingaruka kuri ibi, bitewe nuko ibicuruzwa byakomeje kwiyongera ubwo hatangiraga TikTok Shop no kuba ibicuruzwa byagurishijwe cyane kuri uru rubuga no ku isonga mu gihe cy’amezi arenga 6.”.
Thiago avuga ko Maxfem yakira ibirego bya buri munsi bivuye ku baguzi bagiye muri Shopee cyangwa Mercado Livre bakagura ibyo bicuruzwa. Ati: "Biza bifite ikibazo runaka, byaba ari ububabare cyangwa kubabara, gupfunyika bitandukanye, cyangwa ibindi bintu bikora byanditse ku kirango. Byangiza cyane ikirango cyacu.".
Mu myaka ibiri, iki kigo cyatanze ibirego kuri uru rubuga ubwarwo. Anderon, wemeza ko ibicuruzwa bya Maxfem bitagurishwa kuri Shopee, yagize ati: "Byageze aho tugomba gufatira ibyemezo by'amategeko kuri urwo rubuga kugira ngo twirinde; twatanze ikirego turega Mercado Livre na Shopee, ariko ntibyagarukiye aho. Ikinyamakuru Luiza, Shein, n'abandi nabo bari bafite ibicuruzwa bya Maxfem by'impimbano.".
Anderson avuga ko igihombo kingana na miliyoni 20. Avuga ko iyi gahunda ari nini cyane kurusha uko umuntu yabyibwira, kandi iyobowe n'agatsiko k'abahanga, kandi ikora gutya: “Umujyanama akoresha abantu benshi bakora MEI (Individual Microentrepreneurs) kugira ngo biyandikishe kuri urwo rubuga. 'Yigisha' aba bantu uburyo bwo kugurisha, ariko amafaranga ajya ku 'mujyanama' agatanga igice gito ku bantu bakora ubucuruzi. Iyo hatanzwe itegeko kuri urwo rubuga, ishingiro ricapa icyapa rikagishyira ku gikoresho bakinamo n'ibindi bicuruzwa by'amahimbano, bityo umukiriya, ushobora kuba afite ubwivumbure ku kintu runaka, ntamenye n'icyo banywa. Ariko iyi moderi isubirwamo i Rio de Janeiro, São Paulo, Santa Catarina, n'ahandi hakoreshejwe iyo moderi. Hari igihe umwe mu bakozi b'ubucuruzi yatwandikiye atubwira ko yatandukanye n'umujyanama we maze amubaza niba twifuza ko yatubaga Mercado Livre. Twamuteze amatwi, neza kugira ngo twumve imikorere; ntitwazigera tumuzana mu kigo cyacu. Ndetse yanavuze ko mu cyumweru kimwe gusa yari amaze kubona R$ 500.000.00 ni ukugurisha Imunofem.” Asoza agira ati: “Mu iduka rimwe gusa. Ibyo bivuzwe, kandi dukurikije iyi mibare, uretse iterambere ryacu muri 2025, twizera tudashidikanya ko igihombo cyacu kirenga miliyoni 20 z’amadorari y’Amerika.”.
