AhabanzaAmakuruInamaGukina imikino y'impimbano, inyemezabwishyu za PIX z'impimbano n'abajura ba pirate: uburyo bwo kwirinda...

Gukina imikino y'amahirwe, inyemezabwishyu za PIX z'amahirwe, n'amatangazo y'ubujura: ni gute wakwirinda uburiganya bwo kuri interineti mu gihe cy'igikombe cy'isi?

Igikombe cy'Isi gikurura abafana babarirwa muri za miriyoni, ariko kinakurura ibitekerezo by'abagizi ba nabi bakoresha ibikorwa byo kuri interineti kugira ngo bakore uburiganya. Gukina imikino y'amahirwe y'impimbano, inyemezabwishyu za PIX (uburyo bwo kwishyura ako kanya bwo muri Brezili), ibiganiro byibwe, kwamamaza bitabaho, n'imbuga za interineti z'amahirwe y'impimbano ni bimwe mu bibazo bikomeye bivugwa muri iri rushanwa.

Nk’uko bivugwa na Jardel Torres, Umufatanyabikorwa akaba n’Umuyobozi Mukuru w’Ubucuruzi (CCO) wa OSTEC, ikigo gifite ibisubizo byuzuye ku mutekano w’ikoranabuhanga, imikino minini ikunze guteza imbere ibidukikije byiza byo kwibasira abantu hakoreshejwe ikoranabuhanga kuko bihuza ibyiyumvo byihutirwa, amarangamutima, no kwiyongera kw’ibikorwa byo kuri interineti.

Ibendera ryamamaza rya porogaramu ya Forhold retail management, ritumira abakoresha kugerageza ry'iminsi 30 ku buntu

Agira ati: “Igikombe cy’Isi gitanga imyitwarire itandukanye n’isanzwe. Abantu bagura byinshi, bagashyiraho imikino, bakitabira gukina imikino yo gukina, kandi bagasangira ibikubiye mu mikino. Abagizi ba nabi barabizi kandi bakoresha iki gihe kugira ngo bakore uburiganya bukomeje kwemeza, bakoreshe icyizere n’ibyishimo by’abafana.”.

Ibi birushaho gutera impungenge bitewe n’iterambere ry’ubuhanga bw’ubukorano (Artificial Intelligence (AI). Ubushakashatsi bwakozwe na Reclame AQUI bwerekana ko 63% by’ababajijwe bavuga ko badashobora kumenya uburiganya bukorwa hakoreshejwe ubukorano. Ikoranabuhanga ryemerera abagizi ba nabi gukora amatangazo y’ibinyoma, ubutumwa, imbuga za interineti, ndetse na videwo zifite isura igaragara neza.

Ibigo nabyo bigomba kwitabwaho cyane

Uretse abaguzi, amasosiyete nayo agomba kongera kuba maso. Mu gihe cy'imikino, ni ibisanzwe ko abakozi bajya kuri interineti, kuri interineti, no kuri za promosiyo bakoresheje ibikoresho by'ibigo, bishobora gutuma habaho ibitero by'ubujura bw'amakuru, kwiba impapuro z'ibanga no gusohora amakuru.
 

“Umutekano w’ikigo ushingiye kuri buri mukozi. Uburyo bworoshye bwo kwinjira mu kigo budashobora gushyirwa mu kaga bushobora gushyira ikigo cyose mu kaga. Kubwibyo, ni ngombwa kugenzura ko imbuga za interineti ari izemewe, kwirinda gukanda ku mirongo itazwi, no kudakoresha ibikoresho cyangwa konti z’ikigo mu bikorwa bwite bijyanye n’igikombe cy’isi,” Torres araburira.

Nk’uko bivugwa n’ubuyobozi, gukumira biracyari igikoresho cy’ingenzi cyo kurinda. Yongeraho ati: “Umutekano si ikoranabuhanga gusa, ahubwo ni imyitwarire. Guhanga umuco wo kumenya amakuru y’ikoranabuhanga ni bumwe mu buryo bwiza bwo kugabanya ibyago.”

PIX na tombola z'impimbano ni bo bayoboye ibikorwa by'uburiganya

Bitewe no koroshya gukoresha Pix (uburyo bwo kwishyura ako kanya muri Brezili), uburiganya mu by'imari bukunze kwiyongera mu mikino ikomeye nka igikombe cy'isi. Mu bikorwa bikunze kugaragara harimo uburyo bwo gukina imikino y'impimbano, aho abagizi ba nabi bakusanya amafaranga babizeza ibihembo bijyanye n'imikino, ndetse no gukoresha inyemezabwishyu za Pix mpimbano kugira ngo bagaragaze ko bishyuye.

Nk’uko Rafaela Helbing, Umuyobozi Mukuru wa Data Rudder, ikigo cy’ubutasi mu kurwanya uburiganya, ukwiyongera kw’amafaranga yishyurwa n’ayoherezwa mu mikino ikomeye biha amahirwe abanyabyaha. Yagize ati: “Muri ubu bwoko bw’ibikorwa niho tubona ukwiyongera gukomeye kw’abagerageza uburiganya. Umubare w’amafaranga yishyurwa wiyongera cyane, kandi abanyabyaha bakoresha iki kibazo kugira ngo bakore uburiganya buhambaye.”
 

Rafaela agira ati: “Abagizi ba nabi benshi bakoresha inyemezabwishyu za PIX mpimbano kugira ngo bigane kohereza amafaranga cyangwa gushyiraho imiterere irimo konti z’abandi kugira ngo bigorane gukurikirana amafaranga. Mbere yo kwishyura, ni ngombwa kugenzura niba koko ibyo bikorwa byemewe n’amategeko no gushaka amakuru yerekeye uwabikoze.”.

Ni gute wakwirinda kugwa mu buriganya mu gihe cy'igikombe cy'isi?

Nk’uko bivugwa na Marcos Gomes, umufatanyabikorwa washinze Dédalo, ikigo cy’ubujyanama mu itsinda rya OSTEC ryihariye mu by’impamyabumenyi za ISO n’amahame y’umutekano n’ibanga, kurindwa uburiganya ntibishingiye gusa ku bikoresho by’ikoranabuhanga, ahubwo binashingiye ku buryo bw’imiterere y’imicungire y’ibyago n’imiyoborere.

Agira ati: “Amasosiyete ashora imari mu mikorere myiza y’umutekano w’amakuru n’amahame mpuzamahanga, nka ISO 27001, aba yiteguye neza guhangana n’ibibazo no kugabanya intege nke.”.

Kugira ngo bagabanye ibyago, abahanga banasaba kwirinda poromosiyo zizeza amafaranga yoroshye, kwirinda gukanda ku mbuga zakira binyuze mu butumwa, kugenzura ukuri kw'imbuga za interineti n'imbuga za interineti, gukoresha uburyo bwo kwemeza ibintu mu buryo bubiri, gukomeza gukoresha ijambo ry'ibanga rikomeye, no gukurikirana buri gihe ibikorwa by'imari.

Torres asoza agira ati: "Kubera iyo mpamvu, uburyo bwiza ni ugutanga amakuru, kwita ku bandi, no gucunga umutekano neza, cyane cyane kuri interineti, mu gihe hari uburiganya bukabije bukoresha ubuhanga bwo gukora imibonano mpuzabitsina. Izi ni ingingo z'ingenzi abaguzi n'ibigo bagomba kwishimira no kwishimisha mu gihe cy'igikombe cy'isi nta gihombo batsinzwe.".

Amakuru agezweho ku bucuruzi bw'ikoranabuhanga
Amakuru agezweho ku bucuruzi bw'ikoranabuhangahttps://www.ecommerceupdate.com.br/
E-Commerce Update ni ikigo gikomeye ku isoko rya Brezili, cyihariye mu gukora no gusakaza ibikubiye mu rwego rw'ubucuruzi bwo kuri interineti.
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