Mu bintu byose bitangaje byakozwe mu bushakashatsi bwa "The Search Map in Brezil 2026" bwakozwe na Optimiza Marketing, birashoboka ko ikintu kinyuranyije n'ibyo ari cyo mu cyiciro cya farumasi, ubuzima, n'inyongeramusaruro. Muri rusange, 41% by'Abanyabrezili baguze ibicuruzwa bimwe na bimwe muri iki cyiciro kuri interineti mu mezi atatu ashize. Ariko amakuru agaragara ni isesengura ry'ibisekuru: mu bana bavutse mu mwaka wa 2013, abaguzi bafite imyaka 60 cyangwa irenga, igipimo kizamuka kigera kuri 57%, izamuka rinini ryagaragaye mu gisekuru icyo ari cyo cyose mu cyiciro icyo ari cyo cyose cy'ubushakashatsi. Mu bagore, igipimo nacyo kiri hejuru, kigera kuri 46%.
Iterambere ry'icyiciro cy'ubuzima mu bucuruzi bwa elegitoroniki bwo muri Brezili si ikintu cyihariye cyakozwe n'ubushakashatsi bwa Optimiza. Nk'uko ubushakashatsi bwakozwe na Neotrust, ikigo gishinzwe amakuru ajyanye n'ikoranabuhanga, iki cyiciro cy'ubuzima cyiyongereyeho 72% mu nyungu hagati ya Mutarama na Nzeri 2025, bitewe ahanini n'igurishwa ry'amakaramu yo koroshya ubwinshi bw'ibikoresho, byagurishijwe miliyoni 2.34 z'ibikoresho n'amafaranga yinjiye angana na miliyari 3.01 z'amadolari muri icyo gihe, inshuro zigera kuri 4.9 ugereranyije n'igihe nk'icyo cya 2024.
Kuki abaguzi bakuze ari bo bayoboye iki cyiciro?
Uruvange rw'ubushakashatsi bubiri rutanga ibisobanuro bishimishije. Abaguzi bakuze, bo mu bindi byiciro bya Shakisho bagaragara nk'abantu bitonda kandi bashingiye cyane ku kwemeza mbere yo kugura, baba ari bo bakora cyane iyo bigeze ku buzima n'imiti, wenda bitewe nuko basanzwe bafite isano yo kugura imiti n'inyongeramusaruro, ibyo bikaba bigabanya imbogamizi mu gukoresha umuyoboro w'ikoranabuhanga kuri ubwo bwoko bw'ibicuruzwa byihariye.
Icyiciro gisaba kandi icyizere cyinshi
Ni ngombwa kwibuka ko icyiciro cy’ubuzima ari cyo cy’aho ikarita yo gushakisha igaragaza uburemere buhabwa ibitekerezo by’abandi bakoresha no kwizera amasoko yemejwe, bitewe n’uko ibyago byo kugura ibicuruzwa bifitanye isano n’ubuzima bw’umuntu birushaho kwiyongera. Ibi bishimangira akamaro, kuri farumasi zo kuri interineti n’ibicuruzwa by’inyongera, ko gushora imari cyane mu gutanga ibimenyetso by’imibereho myiza n’ibirimo byizewe, atari mu ibiciro bihanganye gusa.
“Farumasi ni cyo cyiciro nsaba abakiriya banjye ibintu bikomeye cyane. Ntabwo ari ukugaragara neza, ahubwo ni ukuba umuntu ufite ukuri, kuko umuguzi uguze ibikoresho by’ubuzima kuri interineti, cyane cyane ibya kera, aba arimo gukora ubushakashatsi atinya gukora amakosa. Ibimenyetso by’imibereho myiza n’amakuru nyayo birakomeye cyane hano kurusha ikindi cyiciro icyo ari cyo cyose,” ibi ni ibyavuzwe na Júlia Neves, Umuyobozi Mukuru wa Optimiza Marketing.
Ku mafarumasi yo kuri interineti n'ibigo by'ubuvuzi, aho ubushakashatsi bubiri buhurira birasobanutse. Hari icyifuzo nyacyo kandi gikomeje kwiyongera, giterwa n'abareba isoko rikunze kudaha agaciro, kandi gisaba itumanaho risobanutse neza, ibimenyetso bikomeye by'imibereho, no kwita cyane ku byizerwa by'ibikubiye muri ibyo bicuruzwa, mu kaga ko gutakaza umuguzi wamaze kugaragaza ko yiteguye kugura ibicuruzwa by'ubuvuzi kuri interineti, ariko akaba ari nawe usaba cyane iyo bigeze ku cyizere.
