Mu gihe uburyo bwo kwishyura buhora bukoreshwa mu buryo bwa digitale, bitewe no gushaka uburyo bwo korohereza abaguzi no kuba abaguzi barushaho gukenera amafaranga menshi, ubucuruzi bwo kuri interineti burimo gukomera bitewe no guhuza uburyo bwo kwishyura bwikora, nka Pix. Nk’uko ubushakashatsi bwakozwe na Confi Neotrust bubigaragaza, ubucuruzi bwo kuri interineti bwo muri Brezili bwitezwe ko buzinjiza amafaranga agera kuri miliyari 254 z’amadorari y’Amerika mu gice cya kabiri cya 2026, agaciro kari hejuru ya 20% ugereranyije n’uko byagaragaye mu gihe nk’icyo muri 2025.
Uku kwiyongera kw'ibicuruzwa kuri mu buryo bumwe gushingiye ku bikorwa nk'umunsi mukuru wa Black Friday n'igihe cya Noheli, bikurura abaguzi mu bucuruzi bw'ikoranabuhanga binyuze mu bicuruzwa bitangwa n'ibindi byiza ugereranyije n'ubucuruzi busanzwe. Nubwo bimeze bityo, uru rwego ruracyahanganye n'ikibazo gikomeye cyo kugura ibicuruzwa byaretse. Nk'uko ubushakashatsi bwa CX Trends 2026 bubigaragaza, 67% by'abaguzi baretse kugura inshuro imwe cyangwa nyinshi mu mwaka ushize kubera ibibazo by'imiyoboro ya elegitoroniki.
Kubera ko Shopify izi neza iki gikorwa, ifatanyije na Pagsmile, ikigo gishinzwe kwishyurana cyihariye mu gutanga ibisubizo bishingiye ku buryo bwa Pix, kirimo kwemeza ko hagiye gukoreshwa uburyo bwo kwishyura bwikora bwo muri Brezili kugira ngo buhuze n'ibyo isoko rikoresha interineti rishyira imbere uburyo bwo gukora ibintu mu buryo buboneye kandi bufatika.
“Igipimo cyo hejuru cy’abatahawe ibicuruzwa kigaragaza ko igiciro kitakiri cyo cyonyine kigena ibyo kugura kandi ko batangiye gusangira umwanya n’uburambe. Iyo bahuye n’ingendo ndende zo kwishyura zisaba amakuru menshi, abaguzi batangira gusuzuma ko bakeneye kugura ibicuruzwa cyangwa serivisi, bigatuma igipimo cy’abatahawe ibicuruzwa kiyongera,” ibi ni ibyasobanuwe na Marlon Tseng, Umuyobozi Mukuru wa Pagsmile.
Dukurikije ibi, gutanga uburyo bwo kwishyura nka Biometric Pix bihinduka nk'amahirwe yo kunoza inzira yo kwishyura, kugabanya amakimbirane no kongera umubare w'abahindura amafaranga. Iki gikoresho ntigikora gusa hashingiwe ku mutekano wo kwirinda uburiganya bw'indangamuntu, ahubwo kinakuraho ikibazo cyo kwibuka amagambo y'ibanga no gufungura porogaramu za banki, bigatuma umuguzi yibanda gusa ku kintu yifuza.
Guhuza Pix nk'uburyo bwiganje bwo kwishyura mu Banyabrezili binatanga inkunga y'ingamba zo kwagura ubwiyongere bw'abakora imibonano mpuzabitsina mu buryo bwa Shopify. Hagati ya Mutarama 2025 na Nyakanga 2026, Pix yinjije hafi miliyari 1.73 z'amadolari y'Amerika mu ngano y'ibikorwa muri Pagsmile, hafi 75% by'ubwiyongere bwose uko bwakabaye, yishyira hamwe nk'uburyo bw'ingenzi bwo kwishyura muri icyo gikorwa.
Nk’uko impuguke ya Pagsmile ibivuga, guhuza urubuga n’urubuga rusanzwe nka Shopify bitanga serivisi n’ubufasha ku bigo bito n’ibiciriritse. “Kuri ubu, Pix ikora ibirenga kimwe cya kabiri cy’ibikorwa by’imari mu rwego rw’igihugu kandi iri mu nzira yo kuyobora inyungu mu bucuruzi bw’ikoranabuhanga. Iyo urubuga rw’ikoranabuhanga rutanga uburyo bwo guhuza bugenda buhindagurika, buhuriweho, kandi busanzwe, rukemura ako kanya, imbogamizi ku bigo bito n’ibiciriritse amagana bitari bifite imiterere yo guhuza API zikomeye ubwabyo, bigatuma abacuruzi ibihumbi n’ibihumbi bakora neza mu buryo bwa demokarasi.”
