Hafi 74% by'abayobozi bashinzwe amasoko ku isi bavuga ko gukwirakwiza abatanga serivisi ari yo ngamba nyamukuru yo kugabanya ibyago byo kugabanyirizwa ibicuruzwa, nk'uko byagaragajwe n'ubushakashatsi bwa Deloitte bwo mu 2025 ku muyobozi mukuru ushinzwe amasoko ku isi. Kubera iyo mpamvu, gukenera kwagura uburyo bwo gutanga serivisi no kugenzura ibikorwa byatumye amasosiyete ahitamo amasoko ya B2B, ahuza abatanga serivisi, amasezerano n'amakuru ku rubuga rumwe.
Ubu buryo bwagiye burushaho gutera imbere mu bijyanye no kugura ibicuruzwa binyuze mu koroshya inzira, kugabanya intambwe z'imikorere, no koroshya ikurikiranwa ry'ibicuruzwa. Mu gushyira hamwe amakuru yerekeye abatanga ibicuruzwa, ibyo batumiza, n'ibiganiro, izi mbuga zifasha amasosiyete kunoza imicungire y'ibyo agura no gufata ibyemezo birambuye.
Kuri Mônica Granzo, Umuyobozi Mukuru wa Smarkets, iyi ngingo ishimangira ko hakenewe ibikoresho bishobora guhuza ibigo, abatanga ibicuruzwa, n'amakuru mu gikorwa kimwe. Umuyobozi Mukuru yagize ati: “Ibigo byatangiye kubona kugura nk'igikorwa cy'ingenzi. Uko abatanga ibicuruzwa barushaho kugaragara cyane, ibiganiro, n'ibipimo, ni ko ubushobozi bwo gufata ibyemezo mu bwizerwa, kumenya amahirwe yo kunoza, no gusubiza vuba impinduka ku isoko.”.
Imwe mu ngaruka z'iyi mpinduka igaragara mu musaruro w'itsinda. Amakuru aturuka muri Smarkets agaragaza ko imikorere y'ikoranabuhanga ishobora kugabanya SLA yo kuzuza ibyifuzo kugeza kuri 90% no kwikorera ku buryo bwikora hafi 80% by'ibyo umuntu akeneye, bikagabanya ibikorwa by'intoki kandi bigatuma abanyamwuga bitangira ibiganiro, isesengura, n'igenamigambi.
Mu gihe abitekerezaho, umuyobozi mukuru yanditse impamvu 5 zisobanura ihuzwa ry'amasoko ya B2B mu bikorwa byo kugura:
Guhangana kurushaho mu biganiro
Kugira abatanga serivisi batandukanye ku rubuga rumwe byongera amahirwe yo kuganira no koroshya igereranya ry'ibiciro, igihe ntarengwa cyo gukora, ibisobanuro bya tekiniki, n'imiterere y'ubucuruzi. Hamwe n'isoko ryimbitse, amasosiyete ashobora kuganira mu buryo bw'ingamba no kumenya amahirwe yo kugabanya ikiguzi nta kwangiza ireme ry'ibyo agura.
Kongera umusaruro ku makipe
Igice kinini cy’imirimo ya buri munsi mu mashami ashinzwe kugura kiracyari icy’ibanze ku bikorwa by’imikorere, nko gusaba ibiciro, gukurikirana ibyo batumiza, no gukomeza kuvugana n’abatanga ibicuruzwa. Gushyira izi ntambwe hamwe bigabanya imirimo yo kuvugurura, gutegura uburyo ibicuruzwa bigurishwa, kandi bigatuma amakipe akora ibikorwa byongerera agaciro, nko gutegura igenamigambi, kuganira, no gucunga ibyiciro.
Igenzura n'imiyoborere myiza kurushaho
Uko umubare w'ibicuruzwa bigurwa wiyongera, gukurikirana ibyemeza, amasezerano, n'abatanga ibicuruzwa birushaho kuba akazi katoroshye. Amasoko ya B2B afasha gutegura aya makuru mu buryo bumwe, atanga uburyo bwo gukurikirana ibikorwa, gushyiraho uburyo busanzwe, no kubahiriza neza politiki z'ubucuruzi bw'imbere mu gihugu.
Imicungire myiza y'abatanga serivisi
Gushyira amakuru mu byiciro bifasha mu mibanire n'abatanga serivisi. Amateka y'imikorere, amasezerano y'ubucuruzi, n'ibipimo ngenderwaho byo kwemeza birahari kugira ngo habeho inama, bigatuma habaho isuzuma rihamye no gushyigikira ibyemezo bigabanya ibyago mu ruhererekane rw'ibicuruzwa.
Ibyemezo bishingiye ku makuru
Buri kiganiro gitanga amakuru ashobora kugaragaza imiterere y'ikoreshwa ry'ibicuruzwa, imikorere y'abatanga ibicuruzwa, n'amahirwe yo kunoza. Hamwe n'aya makuru yateguwe, amashami ashinzwe kugura ashobora gukurikirana neza ibipimo, gutegura ibiganiro by'ejo hazaza, no gushyira ishoramari mu buryo bunoze
“Kubona amakuru yizewe bihindura uburyo amasosiyete agura. Iyo akarere gashoboye gukurikirana ibipimo, gusuzuma abatanga serivisi, no gusobanukirwa imyitwarire y’amasoko, gatangira gukora ibintu mu buryo bw’ingamba, gashimangira imiyoborere, kagabanya imyanda, kandi gashyigikira ibyemezo bigira ingaruka ku bucuruzi bwose,” Mônica arasoza.
