Uburyo bushya bwo kwinjiza amafaranga mu bucuruzi? Menya agaciro k'umuziki umukiriya wawe yumva mu maduka

Udushya mu bucuruzi kugira ngo abakiriya bakomeze kugumana ibintu byinshi si ibintu biri ku meza gusa. Uburambe bwose mu maduka burahari, harimo n'umuziki abaguzi bumva mu gihe bagura. Iyi mitekerereze iri mu isoko ry'itangazamakuru, ryinjije miliyari 3.5 z'amadolari ya Amerika muri Brezili mu 2024, rinazamukaho 41% ugereranije n'umwaka ushize, nk'uko ubushakashatsi bwakozwe n'ishyirahamwe ry'ubucuruzi n'itangazamakuru (MMA Brasil) bubigaragaza.

“Itangazamakuru ryavutse rifitanye isano cyane n’ikoranabuhanga, ariko amaduka asanzwe afite umutungo w’agaciro kangana – kandi amajwi ni kimwe muri byo. Ntiryakomeje kuba umuziki w’inyuma gusa ahubwo ryabaye umutungo ukomeye wo kugurisha ukiri muke ku isoko,” ibi ni ibyavuzwe na André Domingues, washinze akaba n’umuyobozi mukuru wa Musique, ikigo cya mbere cyo muri Brezili mu bwubatsi bw’amajwi y’ibice byinshi buhindura amajwi mu buryo bw’ingenzi bwo kugurisha amajwi y’ibicuruzwa.

Iyi ngingo yatumye habaho iterambere ry’ibisubizo byibanda ku miterere y’amajwi n’itangazamakuru ry’amajwi. Amasosiyete yihariye yatangiye guhuza umuziki w’ingamba, imiterere y’amajwi, n’amatangazo yihariye mu buryo bumwe, bituma amajwi yo mu kirere arenga gutanga imiterere gusa no gufata uruhare rw’ingamba mu itumanaho ry’ikirango.

André asobanura agira ati: “Umuziki waretse kuba ikintu cyo mu kirere gusa. Urashobora guhinduka umutungo w’itangazamakuru mu bucuruzi. Iyo ukoreshejwe mu buryo bushyize mu gaciro, uhangira umwanya mushya abamamaza, ukinjiza amafaranga menshi ku bacuruzi, kandi ugatanga umusanzu mu guhaha ku buryo bwihariye.”

Gukoresha amajwi bikunze gukurikira iterambere ry’itangazamakuru ubwaryo muri Brezili. Uko abacuruzi batunganya ububiko bwabo bw’itangazamakuru n’abamamaza bashaka imiterere itandukanye kugira ngo igire ingaruka ku baguzi mu gihe cyo kugura, amajwi yo mu kirere ashyirwa mu ngamba z’ubucuruzi z’abacuruza. Kubera ubushobozi bwo kugera ku bantu benshi no kugena uko ibintu byifashe, iyi channel yemerera ibigo kwinjiza ubutumwa mu buryo bujyanye n’igihe, bitabangamiye ubunararibonye bw’abaguzi.

Nkuko André Domingues abivuga, iyi gahunda igomba kwiyongera mu myaka iri imbere uko isoko rigenda ritera imbere mu bijyanye no gupima no gushyiraho ibipimo. Asoza agira ati: “Nk’uko byagenze ku zindi mbuga nkoranyambaga, amajwi akunda kurenga gufatwa nk’igice cy’imiterere y’itangazamakuru gusa ahubwo agafata umwanya w’ingamba mu ngamba z’itangazamakuru. Uko amasosiyete ashobora gupima ingaruka z’iyi nzira ku kugurisha no ku bunararibonye bw’abakiriya, ni ko inyungu z’ibigo n’abacuruzi mu gushora imari muri ubu buryo ziyongera.”.