Ubucuruzi bw’ikoranabuhanga bwo muri Brezili burimo guhinduka cyane mu 2026, buyobowe n’umuguzi ushyira imbere korohereza no kwihutisha ibintu kurusha ibindi byose. Amakuru ahuriweho ku isoko agaragaza ko ubwikorezi bwaretse kuba intambwe y’ingenzi mu bikorwa gusa, ahubwo bwabaye ikintu nyamukuru gitera ibyemezo byo kugura no kudahemuka ku bakiriya: nk’uko ubushakashatsi ku myitwarire y’abaguzi (nka PwC na CX Trends) bwabigaragaje, hafi kimwe cya kabiri cy’Abanyabrezili (48%) bavuga ko bareka guhaha mu gihe amafaranga yo gutanga ari menshi. Byongeye kandi, kwihanganira gutsindwa ni ikintu cy’ingenzi, kuko uburambe bumwe bwo gutanga ibicuruzwa bubi buhagije kugira ngo 50% by’abakiriya bahindure urubuga. Muri iki gihe, umuvuduko ntukiba ikimenyetso cy’itandukaniro, ahubwo ni itegeko ry’ibanze, byongera akamaro k’ “icyizere cy’amarangamutima” cyubakwa binyuze mu gutanga ibicuruzwa mu buryo buhoraho no gukorera mu mucyo mu gukurikirana ibintu.
Nk’uko Ross Saario, Umuyobozi Mukuru wa Intelipost, inzobere mu bumenyi bw’ibicuruzwa bushingiye ku makuru, abivuga, iki gihe gisaba impinduka mu myumvire y’abayobozi b’urwego rw’ubucuruzi kugira ngo bakomeze iki gipimo gishya cy’ibikenewe. “Mu 2026, ibijyanye n’ibicuruzwa ntibizaba bikiri iherezo ry’ibikorwa ahubwo bizaba ari intangiriro y’igurisha ritaha. Abaguzi ntibazongera kwemera amakuru adafite ishingiro cyangwa ibitazwi; bashaka kumenya ibiteganyijwe. Kubwibyo, intego yacu ni uguhuza urusobe rw’ibicuruzwa binyuze mu bumenyi bw’amakuru, bigatuma abacuruzi bashobora guteganya ibyo bakeneye no guhindura ibyo batanga mu buryo bukomeye bwo kugumana abakiriya,” uyu muyobozi aravuga.
Kugira ngo bikomeze uyu muvuduko, amasosiyete ahura n'ikibazo cyo gukenera ibicuruzwa mu buryo butaziguye, bisaba ibikorwa remezo bikwirakwira kandi bihamye mu turere turenze umujyi gakondo wa São Paulo. Ingamba zigena abayobozi ku isoko muri uyu mwaka zirimo gukoresha ubwenge bw'ubukorano mu guteganya ibyo ukeneye, kwagura ibigo bitanga ibicuruzwa mu mijyi kugira ngo bigabanye igihe cyo gutanga ibicuruzwa, no gushyira mu bikorwa ingero nk'aho ibicuruzwa bishyirwa mu kabati n'imodoka zigenga. Dukurikije ubushakashatsi bwakozwe n'abakiriya nka PwC, ibikoresho bikozwe neza bigira ingaruka ku buzima bw'imari, byongera kunyurwa kw'abakiriya kugeza kuri 80% iyo igihe ntarengwa n'ubuziranenge bw'ibicuruzwa bishyizwe mu bikorwa neza.
Kugira ngo Intelipost igire icyo igeraho muri iki gihe kigoye cyane, yahuje ibikorwa byayo binyuze muri Logistics Intelligence Platform (LIP), iterambere rya TMS isanzwe ikora nk'inkingi y'ikoranabuhanga mu rusobe rw'ibinyabuzima. Mu guhuza imikorere ya Intelipost, Pegaki, na Agile, uru rubuga rukuraho amakuru kandi rutanga ishusho ya 360° y'urugendo rwose rwo gutumiza. Iki gitandukanya ntigituma abacuruzi babasha gucunga imizigo gusa ahubwo banategura neza inzira nyinshi zo kohereza ibicuruzwa hamwe n'uburyo bwo kubigeraho mu buryo bugaragara kandi bufatika.
Indi nyungu y’irushanwa ry’ikigo iri mu ikoreshwa rya Agent AI mu gukemura ibibazo vuba. Nubwo ibikoresho bisanzwe bimenyesha gusa igihe cy’ibirarane, ubutasi bwa Intelipost bushobora kumenya ibibazo bishobora kubaho mbere y’uko bigira ingaruka ku muguzi wa nyuma. Kubera ko hari urujya n’uruza rwinshi mu gihugu, ikigo gihindura amakuru abarirwa muri za miriyari mu buryo , kigenzura ko ibigo bikomeye bikura inyungu kandi bigakomeza gukoresha uburyo bworoshye busabwa n’isoko mu 2026.
Mu buryo bw’ibidukikije buteganijwe kwinjiza miliyari 260 z’amadolari ya Amerika muri Brezili mu 2026, nk’uko biteganywa n’izamuka ry’urwego rw’ubucuruzi bushingiye kuri interineti, guhuza ikoranabuhanga n’amakuru ntibikiri amahitamo, ahubwo ni bwo buryo bwonyine bwo guhaza ibyifuzo bishya by’abaguzi b’ikoranabuhanga. Amasosiyete ananiwe gutanga amakuru ateganyijwe atakaza imbaraga zo gushyira mu bikorwa ibikorwa remezo by’ikoranabuhanga kandi byibanda ku bakiriya, bumva ko ikoranabuhanga rikora neza ari cyo kintu cy’ingenzi mu kugura ibintu bishya no gukomeza ubucuruzi mu gihe kirekire.
