Ifirimbi ya nyuma yo gukoresha: uburyo Igikombe cy'Isi cyemeje umukino w'ibice bibiri ku bacuruzi

Igikombe cy'Isi cya 2026 cyemeje mu myitozo ibyari byarahanuwe mu byumweru bishize: ubucuruzi bwo muri Brezili bwakoze mu bihe bibiri bitandukanye. Amakuru aturuka muri Cielo Expanded Retail Index (ICVA) agaragaza ko, ku munsi ikipe y'igihugu ya Brezili yakinnye umukino wayo wa mbere na Maroc, ubucuruzi bufatika bwagabanutseho 3.7% ugereranije no ku wa Gatandatu wa 2025, mu gihe ubucuruzi bwo kuri interineti bwazamutseho 15.5%. Mu cyumweru cyabanjirije itangira ry'irushanwa, ubucuruzi bwo kuri interineti ku bikoresho byo mu nzu, ibikoresho by'ikoranabuhanga, n'amaduka manini bwari bwariyongereyeho 13.1% ugereranyije n'umwaka, bitewe n'ubwinshi bw'amashusho n'ibikoresho byo mu rugo. 

Uku guhinduka hagati y’imiyoboro, byafashwe ku buryo buhuye, bigaragaza ko igenamigambi n’imbaraga byabayeho mu irushanwa ryose, bituma ibigo bihuza itumanaho rya telefoni zigendanwa, amasoko, n’ibikoresho kugira ngo bihuze icyifuzo gihindagurika mu minota mike. Bitewe n’ibi, igikombe cy’isi cyahagaze gukora nk’igikorwa kimwe gifite ishoramari ryinshi kandi gitangira kwitwara nk’ahantu hato ho gucururiza, hafunguwe kuri buri mukino.

“Igice kinini cy’ubucuruzi kiracyashyira hamwe gahunda yacyo yo kwitegura igikombe cy’isi nkuko byagenze mu myaka ine ishize, cyibanda gusa ku cyiciro cyo kwitegura ibirori. Imyitwarire y’abaguzi yarahindutse, kuko igice kinini gihitamo ibyo bagura bafite telefoni zabo zigendanwa, mu gihe umukino ushyushye. Abatariteguye iki cyiciro cya kabiri batakaza ibyo bagurisha mu gihe nyacyo, batabizi,” ibi ni ibyatangajwe na Alexandre Mendes, umufatanyabikorwa akaba n’umuyobozi mukuru wa Lope Digital Commerce.

Impande ebyiri z'uru rugendo zasabaga uburyo butandukanye. Mu cyiciro cyo mbere y'irushanwa, icyifuzo cyibanze ku bintu bijyanye no gutegura irushanwa, nka televiziyo, ibikoresho by'ikoranabuhanga, ibikoresho byo mu rugo, imyenda n'ibicuruzwa bifite insanganyamatsiko. Muri iki cyiciro, umuguzi yakoze ubushakashatsi, agereranya ibyo atanze, kandi akurikiza inzira ziteguye neza.

Mu gihe cyo gutangaza amakuru, ishingiro ryarahindutse. Ubushakashatsi bwakozwe na ICVA ku mukino wa Brezili na Ecosse bugaragaza neza iyi ngaruka: mu mukino, iterambere ry’ubucuruzi ryagabanutse rigera kuri 0.26% gusa, mu gihe urwego rw’abagurisha rwageze ku giciro cyo hejuru cya 7.62% saa kumi n’ebyiri z’umugoroba na 11.89% saa cyenda z’umugoroba, binjiza cyane ibyo kurya mbere gato na nyuma y’ifirimbi ya nyuma. Amahitamo yayobowe no guhita, bigabanya igihe cyo kuvumbura ibicuruzwa no kurangiza gutumiza kikagera ku minota mike gusa.

Ni kuri uyu muvuduko terefone igendanwa yiyubatse nk'ikibuga cy'intambara gikomeye. Kwishyura hakoreshejwe ecran imwe no gushyiramo umuvuduko byaretse kuba ibitandukanya kandi byabaye ibisabwa kugira ngo umukiriya ahiganwe mu gihe umukino urimo ukomeza.

"Urugendo rugendanwa mu gihe cy'ibikorwa binini rugomba gukora mu masegonda make, ntabwo ari mu byiciro. Umuguzi arinjira, agafata icyemezo, kandi akagura. Impaka zose mu nzira zihindura umugambi zikawureka," uyu ni umuyobozi.

Kugira ngo amasoko yinjire muri uwo muvuduko w’ako kanya, yishyize mu mwanya nk’umuyoboro usanzwe w’abashaka, yibanda ku bwinshi, ibiciro bihiganwa, kandi agatanga igihe gito mu buryo bumwe. Kuba ahantu heza kuri izi mbuga mu gihe cy’imikino byari ingenzi cyane mu gufata abakiriya bo ku munota wa nyuma, kuko gushakisha ibintu bitakunze gutangira ku rubuga rw’ikigo muri urwo rwego.

Iyi miterere yasabaga ko ibikoresho bikoreshwa nk'igice cy'ingenzi cy'amahitamo y'umukiriya, atari nk'intambwe gusa nyuma yo kugurisha. Mu irushanwa ryahuje imikino mu byumweru byinshi, kugurisha mu buryo bwihuse byatakaje ingaruka zabyo ubwo isezerano ryo gutanga ibicuruzwa ritajyanye n'ubwihutirwe bw'umufana. Gutanga ibicuruzwa ku munsi umwe, kubitwara mu iduka, no guhuza n'ibigo by'indege byo mu karere byabaye ibintu by'ingenzi mu guhindura ibicuruzwa, atari ibikorwa byo gukora inyuma y'igurisha gusa.

Mendes agaragaza ko iki kibazo cyaciyemo ibice ku isoko. Ati: “Abinjije mu gikombe cy’isi bibwiraga ko umukino watsinzwe binyuze mu itangazamakuru gusa basanze ikibazo cyari kiri mu bikorwa. Gukurura abantu ntacyo byari bimaze mu gihe inzira yo kwishyura yagonganye, mu gihe ibicuruzwa byari byarangiye ku isoko, cyangwa mu gihe cyo kubitanga cyarenze icyifuzo cy’abaguzi. Iki gikombe cy’isi cya 2026 cyagaragaje abashora imari mu guhuza abantu n’abashingiye gusa ku bukangurambaga.”

Iri rushanwa ryashimangiye impinduka urwego rw'ubucuruzi rusanzwe ruhura nazo ku matariki nka Black Friday, aho ibikorwa bikomeye by'ubucuruzi bitaba ari byo byonyine bikorerwa mu kwamamaza ahubwo bigatangira kwishingikiriza ku guhuza ikoranabuhanga, imiyoboro, n'imikorere. Amasosiyete yahuje ibi bikorwa bitatu yayoboye mu buryo bwahindukaga buri mukino.