Inama ya RD Summit 2025, izaba muri iki cyumweru kuva ku ya 5 kugeza ku ya 7 Ugushyingo i São Paulo, izahuza abanyamwuga barenga 20.000 kugira ngo baganire ku bijyanye n'ubucuruzi bushingiye ku ikoranabuhanga. Nyuma ya gahunda, hari impinduka zigaragara zirimo guhindura imiterere y'aho ibintu bigeze.
Dukurikije isesengura ryakozwe na Ahrefs, igipimo mpuzandengo cya CTR mu bisubizo by’ubushakashatsi bw’umwimerere cyagabanutseho 34.5% kuva hakoreshwa ibisubizo bya AI. Ibipimo gakondo, nko kwerekana no gukwirakwiza amakuru ku buryo bworoshye, ntibikigaragaza imikorere nyayo y’ibikorwa byo kwamamaza. Kubera iyo mpamvu, isoko ryimukiye ku mikorere igereranywa no guhinduranya amakuru neza.
Mu myaka icumi ishize, abashinzwe kwamamaza bapimye intsinzi bakurikije umubare w’abasura n’abakanda ku bikubiye hejuru y’amakuru. Muri iki gihe, ikigereranyo cyarahindutse, kuko ibisubizo byikora bikoresha ubuhanga bwa AI bitanga amakuru ku bakoresha, bigatuma gukanda kuri ayo makuru bidakenewe.
Muri iki gihe gishya, nubwo imbuga za interineti zikomeje kugaragara, guhinduranya abashoramari byagabanutse, bisaba amasosiyete gushyiraho ingamba nshya zo kongera ubushobozi bwo guhinduranya abashoramari.
Ikigo kigaragaza inyigo y'ibyabaye nk'uburyo bwo gusimbura ingaruka
Kubera ko Google yazamutse cyane mu bijyanye n’ikoranabuhanga rya “AI”, ikigo “Search One Digital”, ikigo cyihariye mu bijyanye no kwamamaza hakoreshejwe ikoranabuhanga, kizatanga icyitegererezo muri RD Summit kigaragaza uburyo cyakomeje kugira akamaro kacyo kuri interineti ndetse no muri uru rwego rushya.
Umuganga w’inzobere mu kuvura indwara z’imitsi (urologist) uvura abarwayi bo muri Brezili, Amerika y’Epfo na Porutugali. Urubuga rwe rwari rumaze igihe rutakaza amakuru ahagije kubera ibibazo bya tekiniki n’imiterere y’umubiri, byakongejwe n’impinduka muri algorithme ya Google.
Kugira ngo ikibazo gikemuke, Search One yashyizeho gahunda yihutirwa, igaragaza amakosa ya tekiniki, ibikubiye mu makuru bidasanzwe, n'ibindi bidafite ishingiro. Nyuma y'ibi, bakoze gahunda y'igihembwe yo gukosora ibibazo bikomeye cyane no kunoza imiterere y'urubuga.
Ibisubizo byaje vuba. Mu mezi atatu, abantu bakandaga kuri interineti biyongereyeho 57.5% naho ababonye amakuru bazamukaho 74.7%, nk'uko bitangazwa na Google Search Console. Ubufatanye nabwo bwariyongereye, harimo ibiganiro kuri WhatsApp no gusaba gahunda.
Akazi katumye Dr. Paulo abona abantu benshi kandi kakagaragara. Muri ubu buryo, igikorwa cyagaragaje ko, no muri iki gihe, impinduka mu ngamba no kwibanda ku guhindura ibintu bishobora gutanga umusaruro ufatika mu gihe gito.
Inama ya RD izaba ari urubuga rwo gushaka ibisubizo bifatika
Ifite abavuga rikijyana 300, amasaha 180 y'ibiganiro byihariye, n'ubucuruzi busaga miliyoni 200 z'ama-rupee, RD Summit isezeranya kuba ahantu ho guhuza no gukemura ibibazo biriho mu kwamamaza.
Uretse ibigezweho n'ubuhanga, abitabiriye bazabona ibiganiro rusange hamwe n'abavuga rikijyana mpuzamahanga ndetse n'amahirwe atandukanye yo gusabana. Abazatanga ibiganiro bemewe barimo Fábio Porchat, umunyamakuru kuri Globo, na Walter Longo, umufatanyabikorwa muri Unimark.
Impamvu ibigo bigomba kwibanda ku bakozi nyakuri
Kuza kwa AIOs (Automated Electronic Tools) byahinduye ubucuruzi bwo kuri interineti. Gukanda ntabwo bikigereranywa n'intsinzi, kandi ibyo bita vanity metrics ntabwo bikigaragaza imikorere nyayo y'ibikorwa byo kwamamaza.
Ubu hibandwa ku musaruro ufatika, guhindura ubucuruzi, no kubona abashoramari bujuje ibisabwa. Kubwibyo, amasosiyete akeneye ibimenyetso bisobanutse bigaragaza inyungu nziza ku ishoramari ryayo ryo kwamamaza.
Inama ya RD Summit 2025 iri kwiyubaka nk'ahantu ho gusuzuma izi mpinduka. Kubera ko kwiyandikisha bigikomeje, iki gikorwa gishimangira ko bishoboka gutanga umusaruro nubwo hari ukugabanuka kw'abakoresha interineti kandi ko ahazaza ho kwamamaza hakoreshejwe ikoranabuhanga hazagengwa n'ibyemezo bishingiye ku makuru nyayo.
