Nubwo inyungu ziyongereyeho 4.1% mu mwaka wose wa 2025, ubucuruzi bwo muri Brezili bwarangije umwaka bugabanutseho 1.0% mu buryo nyabwo, bigabanyije izamuka ry’ibiciro. Amakuru aturuka kuri Cielo Expanded Retail Index (ICVA), yerekana umwaka wa kabiri wikurikiranya w’igabanuka ry’ukuri mu rwego rw’ubucuruzi. Mu 2024, igabanuka ryari 0.8%.
Ibisubizo bigaragaza umwaka waranzwe no kwitonda cyane, bitewe n’ingaruka z’izamuka ry’ibiciro - cyane cyane mu gice cya mbere cy’umwaka - ndetse n’umuguzi urushaho gushyira mu gaciro no guhitamo mu byemezo bye byo kugura. Nubwo ibiciro byagabanutse mu gice cya kabiri cy’umwaka, ihumure ntiryari rihagije kugira ngo risubize inyuma umusaruro mubi w’ibicuruzwa mu mwaka wose.
INGARUKA KU MIRENGE
Umwaka ushize, inzego nkuru z’ingenzi zagaragaje umusaruro mubi mu by’ukuri. Urwego rwa serivisi rwagabanutseho 1.9% mu 2025, aho ibiribwa - Utubari na resitora - byagaragaye nabi. Ku rundi ruhande, Ubukerarugendo n’Ubwikorezi byagaragaje umusaruro mwiza mu mwaka wose, bitewe n’ubwiyongere bw’abakerarugendo b’abanyamahanga, ifungurwa ry’inzira nshya mpuzamahanga, no gukora ibirori bikomeye mu gihugu.
Urwego rw’ibicuruzwa biramba rwagaragaje kugabanuka gato kwa 0.2% muri uyu mwaka. Uyu musaruro watewe ahanini n’amaduka y’imiti na farumasi, mu gihe amatsinda nka za maduka y’ibitabo n’amaduka y’ibikoresho byo kwandikamo yagabanutse cyane. Ku rundi ruhande, ibicuruzwa biramba n’ibidaramba byagabanutse cyane ku kigero cya 2.6%, nubwo ibikoresho byo mu nzu, ibikoresho by’ikoranabuhanga, n’amaduka manini byagaragaje umusaruro mwiza, ibyo bikaba byarafashije kugabanya kugwa kw’itsinda muri rusange. Ku rundi ruhande, by’amatara n’imitako cyagaragaje kugabanuka gukomeye mu rwego rw’ibicuruzwa.
Mu mwaka wa 2025, ubucuruzi bwo kuri interineti bwishyize hamwe nk'imwe mu nkingi zikomeye zishyigikira ubucuruzi. Umuyoboro w'ikoranabuhanga warushije ubucuruzi imbonankubone, bungukirwa no gushaka uburyo bworohereza abantu, kugereranya ibiciro neza, ndetse n'uburyo ibyiciro byita ku nyungu byitaweho cyane.
“Nubwo hari ibintu bigoye mu musaruro nyakuri wo mu Ukuboza, twabonye ibimenyetso by’ingenzi: ubucuruzi bwo kuri interineti bwakomeje umuvuduko wabwo kandi bwafashije mu gukomeza ubucuruzi, mu gihe ibyiciro byita ku nyungu byagaragaje imbaraga nyinshi. Mu mibare y’umwaka, nubwo izamuka ry’ibiciro ryagabanutse mu gice cya kabiri cy’umwaka, ingaruka z’igice cya mbere cyagize ingaruka nke ku nyungu nyazo, ariko inzego nk’ubukerarugendo n’ubwikorezi zaragaragaye, bigaragaza amahirwe yo mu 2026,” nk’uko bivugwa na Carlos Alves, Visi Perezida w’Ubucuruzi muri Cielo.
AMAKURU Y'IGIHEMBWE CYA 4
Mu gihembwe cya kane cya 2025, ibicuruzwa byo mu bucuruzi byakomeje kugabanuka mu buryo bufatika. ICVA (Retail Sales Index) yagaragaje igabanuka rya 1.8% muri icyo gihe, ihinduka bitewe n’izamuka ry’ibiciro. Urwego rwa serivisi rwagabanutseho 3.9%, mu gihe Ibicuruzwa Biramba n’Ibidaramba byagabanutseho 4.2%. Ibicuruzwa Bidaramba byagaragaje ubushobozi bwo guhangana n’ihindagurika ry’ibiciro, aho izamuka rito rya 0.2% muri icyo gihembwe.
Ibisubizo bya buri gihembwe byongera imbaraga mu bijyanye n’abaguzi, ndetse no mu gihe cy’ubucuruzi busanzwe burangwa n’akazi kenshi, nko mu mpera z’umwaka.
Ibisubizo byo mu Ukuboza
Mu Ukuboza, ubucuruzi bw’ibicuruzwa byagabanutseho 1.9%. Uko kwezi kwagenze bitewe n’ibintu byihariye, nk’ingaruka za kalendari—hari ku wa gatatu aho kuba ku cyumweru ugereranije n’umwaka ushize—ndetse n’iterambere ry’ubucuruzi bwo kuri interineti, bwagaragaje iterambere ry’ibiciro rya 6.0% mu Ukuboza. Ibicuruzwa bifatika byagurishijwe byakomeje kuba bihamye, aho byazamutseho 0.1% gusa.
Mu nzego nkuru, serivisi zagaragaje igabanuka rikomeye rya 5.2% muri uku kwezi, aho ibiribwa n'utubari n'amaresitora byagaragaye nabi. Ibicuruzwa bidaramba byazamutseho 0.4%, bitewe n'amaduka manini n'amasoko menshi, mu gihe ibicuruzwa biramba n'ibidakomeye byagabanutseho 4.5%, nubwo urwego rw'ibikoresho byo mu nzu, ibikoresho by'amashanyarazi n'amaduka y'ibikoresho byagabanutseho.
IBYEREKEYE ICVA
Ikimenyetso cya Cielo Expanded Retail Index (ICVA) gikurikirana iterambere rya buri kwezi ry’ubucuruzi bwo muri Brezili, hashingiwe ku bicuruzwa mu nzego 18 zagenwe na Cielo, kuva ku bacuruzi bato kugeza ku bacuruzi banini. Uburemere bwa buri rwego mu musaruro rusange w’iki kimenyetso bugenwa n’imikorere yarwo muri uko kwezi.
ICVA yakozwe n'ishami rya Cielo rishinzwe isesengura ry'ubucuruzi hagamijwe gutanga ishusho rusange y'ubucuruzi bw'igihugu hashingiwe ku makuru nyayo.
IBARWA GUTE?
Ishami rya Cielo rishinzwe isesengura ry’ubucuruzi ryakoze icyitegererezo cy’imibare n’ibarurishamibare gikoreshwa muri database y’ikigo hagamijwe gutandukanya ingaruka z’isoko ry’umucuruzi ugura ibicuruzwa—nk’ihindagurika ry’imigabane ku isoko, gusimbuza sheki n’amafaranga mu ikoreshwa, ndetse no kugaragara kwa Pix (uburyo bwo kwishyurana bwihuse muri Brezili). Muri ubu buryo, iki kimenyetso ntikigaragaza gusa ibikorwa by’ubucuruzi binyuze mu ihererekanya ry’amakarita, ahubwo kinagaragaza imiterere nyayo y’ikoreshwa ry’ibikoresho mu gihe cyo kugurisha.
Iyi raporo ntabwo ari incamake y'ibyavuye muri Cielo, bigizweho ingaruka n'ibindi bintu byinshi, haba mu bijyanye n'amafaranga yinjira n'ikiguzi ndetse n'amafaranga yakoreshejwe.
SOBANUKIRWA IKIMENYETSO
ICVA Nominal - Igaragaza ukwiyongera kw'amafaranga yinjira mu bicuruzwa mu rwego rw'ubucuruzi bwagutse muri icyo gihe, ugereranije n'igihe nk'icyo cy'umwaka ushize. Igaragaza ibyo umucuruzi abona mu by'ukuri mu bicuruzwa bye.
ICVA Yagabanutse – ICVA y’igabanyirizwa ry’ibiciro ku giciro. Ibi bikorwa hakoreshejwe uburyo bwo gupima ibiciro bwabazwe hakurikijwe igipimo cy’ibiciro by’abaguzi (IPCA), cyakusanyijwe na IBGE, gihuzwa n’ibipimo by’urwego ruri muri ICVA. Bigaragaza iterambere nyaryo ry’urwego rw’ubucuruzi, nta ruhare rw’izamuka ry’ibiciro.
ICVA y'amazina/Igabanyije hamwe n'impinduka za kalendari – ICVA idafite ingaruka za kalendari zigira ingaruka ku kwezi/igihe runaka, ugereranije n'ukwezi/igihe kimwe cy'umwaka ushize. Igaragaza umuvuduko w'iterambere, bigatuma harebwa ukwihuta no kugabanuka kw'umuvuduko mu gipimo.
ICVA E-commerce - Ikimenyetso cy'izamuka ry'inyungu mu buryo bw'umuyoboro w'ubucuruzi bwo kuri interineti, mu gihe ugereranije n'igihe kingana n'umwaka ushize.
