VAREJO_ChatGPT imaze guhindura 31% kurusha Google kandi irimo guhindura abagurisha mu bucuruzi bwa elegitoroniki

Nubwo amasosiyete menshi agifata SEO, gukora ibikubiye mu nyandiko, no gukora ibintu byihariye nk'ibikorwa byigenga, urugendo rw'umuguzi rurimo guhinduka bihuza izi ngamba ku ntego imwe. Ibikubiye mu nyandiko ntabwo bikiri ibyo gukurura abashyitsi gusa; ahubwo binagira uruhare runini mu buryo ibirango byumvikana n'ibikoresho bya AI, kumenya ibimenyetso by'ibyo kugura, no kubaka ubunararibonye bwihariye ku bakiriya.

Isesengura ryatanzwe na Vinicius Teixeira, Umuyobozi ushinzwe iterambere n'imikorere muri Quality Digital, mu kiganiro cyabereye mu Ihuriro ry'Ubucuruzi bwo muri Brezili. Nk'uko uyu muyobozi abivuga, gutandukana kw'uturere bigabanya ubushobozi bwo gukoresha amakuru yakusanyijwe mu rugendo rw'abaguzi. Yagize ati: “Mu gihe kirekire, isoko ryabonaga ibikubiye mu bubiko nk'igikoresho cyo kugura. Muri iki gihe, imiterere imwe y'ibikubiye mu bubiko igena niba ikirango kizagirwa inama n'urubuga rwa AI, kandi icyarimwe, gitanga amakuru yo guhindura uburambe bwose bwo guhaha. Izi ni ingamba zagiye zishingira ku shingiro rimwe.”.

Ubushakashatsi, igereranya ry'ibicuruzwa, isuzuma, n'ibibazo bikorerwa mu buryo bushingiye ku buhanga bwa siyansi (AI) bigaragaza imiterere yabyo, inyungu, n'icyo kugura. Nk'uko abivuga, aya makuru ayobora imikorere yose y'amasosiyete mu buryo bw'ikoranabuhanga, agira ingaruka ku nama z'ibicuruzwa, aho ibicuruzwa bigurishirizwa, CRM, imibanire n'abakiriya, ndetse no guhindura ibicuruzwa.

Amapaji y'ibicuruzwa, igereranya, Ibibazo Bikunze Kubazwa, ubuyobozi, n'ibirimo by'uburezi bigira uruhare rurenze moteri zishakisha. Ibi bikubiyemo kandi bitanga moteri zishakisha, urubuga rwo kuganira, n'abakozi b'ubutasi bw'ubukorano, bashinzwe gusobanura imiterere, gutanga inama ku bicuruzwa, ndetse, mu gihe kizaza, no kugura ibintu mu izina ry'abaguzi.

Mu kiganiro, Teixeira yavuze ko SEO, AEO (Gukemura Ibibazo mu Injini), GEO (Gukemura Ibibazo mu Injini), na AIO (Gukemura Ibibazo mu Injini) bigize ingamba zihuriweho. SEO ikomeza inshingano zo kwemeza ko igaragara muri moteri zisanzwe zishakisha, mu gihe AEO ishyiraho ibikubiye mu nyandiko kugira ngo isubize ibibazo mu buryo bwo kuganira, GEO yongera amahirwe yo kumva ikirango, kuvuga no kugisha inama moteri zishakisha, kandi AIO itunganya amakuru kugira ngo abakozi b’abahanga bashobore gusobanura ibikubiye mu nyandiko, kugereranya ibicuruzwa, no gushyira mu bikorwa ibikorwa mu rugendo rwo kugura.

Amakuru yavuye muri Adobe Analytics agaragaza ko amasomo yatangijwe na ChatGPT yiyongeraho 31% ugereranije n’ayo abantu bashakisha mu buryo bw’umwimerere badafite ikirango. Ubushakashatsi bwakozwe na Similerarweb bwerekana ko abantu batanga amakuru baturutse kuri chatbots bazamukaho 357%. Ubushakashatsi bwakozwe na Visibility Labs bushimangira ko aya masomo yinjiza amafaranga 10.3% kuri buri ruzinduko. Ikimenyetso cy’umusaruro w’ubucuruzi bushingiye ku ikoranabuhanga mu bucuruzi bw’ikoranabuhanga cyavuye kuri 1.48% kigera kuri 2.2% mu mezi make gusa, bigaragaza ko abaguzi bari hafi gufata icyemezo cyo kugura.

Teixeira asobanura agira ati: “SEO, GEO, no gukora ibintu byihariye cyane ntabwo bikiri ibikorwa byigenga. Iyo buri gace gakorera ukwako, ikigo gitakaza ubushobozi kuko gitanga ubumenyi budakwirakwira mu bikorwa. Ibikubiye muri ibyo binyamakuru bigira uruhare runini mu bucuruzi bwose, atari mu gutuma abantu barushaho kubisura gusa.”.

Umuyobozi mukuru yavuze ku itegeko ry’ubucuruzi rusange, ryatangajwe na Google, rizafasha kugura ibintu ku buryo butaziguye ku ipaji y’ibisubizo by’ishakisha, ndetse n’iterambere ry’abakozi b’ubutasi bw’ubukorano bashobora gushakisha ibicuruzwa, kugereranya ibindi, no kugura ibintu badakeneye kunyura ku mbuga nkoranyambaga zitandukanye. Nk’uko Teixeira abivuga, amasosiyete ahuza ibikubiye mu nyandiko, amakuru, kwiha uburenganzira ku muntu, na AI mu ngamba imwe azagira inyungu uko ubu bunararibonye bugenda burushaho gukomera.

Kubera ko ubu havumburwa ibicuruzwa binyuze mu buryo bwo gushakisha bugezweho, urubuga rwo kuganira, n'abakozi b'abahanga, ibikubiye muri ibyo bitabo ntibikiri umutungo wo kwamamaza gusa, ahubwo byabaye kimwe mu bintu by'ingenzi bituma habaho ipiganwa mu bucuruzi bwo kuri interineti. Asoza agira ati: "Ni ngombwa gusobanukirwa ubumenyi buri mibonano itanga ku muguzi n'uburyo aya makuru ashobora kunoza ibyemezo byose by'imikorere mu gihe kizaza.".