Guhera ku ya 1 Ukwakira, amasosiyete akoresha WhatsApp Business azakenera kongera gutekereza ku buryo ashyiraho serivisi zabo ku bakiriya. Iri hinduka ni kimwe mu mategeko mashya yatangajwe na Meta, azatangira kwishyuza buri wese ku butumwa bwa serivisi butangwa n'amasosiyete, asimbura icyitegererezo hashingiwe ku idirishya ry'ibiganiro. Mu by'ukuri, imikorere myiza y'imikoranire n'abakiriya ntabwo izongera kugira ingaruka ku bunararibonye bw'abakiriya gusa ahubwo izagira ingaruka ku kiguzi cy'imikorere.
Impinduka zibaye mu gihe WhatsApp yamaze kwigaragaza nk'imwe mu nzira z'ingenzi zo gutumanaho hagati y'ibigo n'abaguzi. Dukurikije amakuru yatanzwe na Meta, ibiganiro birenga miliyari imwe hagati y'abantu n'ibigo biba buri munsi ku mbuga zayo, bishimangira uruhare rw'ingenzi rwo kohererezanya ubutumwa ku bucuruzi, serivisi ku bakiliya, no kuba indahemuka.
Ibi bishya byagaragajwe kandi biganirwaho mu nama yateguwe na Hi Platform, yahuje impuguke z'ibigo n'abahagarariye Meta kugira ngo baganire ku ngaruka z'amategeko mashya ku serivisi ku bakiliya, kugurisha, no ku mikorere y'imibanire n'abakiriya.
Kuri Hi Platform, iyi politiki nshya igaragaza intambwe nshya mu iterambere ry'isoko ry'ibiganiro. Nubwo mu myaka ya vuba aha hibanzwe ku kwagura ikoranabuhanga no kongera ubushobozi bwa serivisi, ikibazo ubu ni ukugabanya intambwe zitari ngombwa mu biganiro no kongera imikorere myiza ya buri gikorwa.
Felipe Cucic, Umuyobozi w’Ubunararibonye bw’Abakiriya muri Hi Platform, agira ati: “Isoko rimaze imyaka myinshi ripima intsinzi hakurikijwe ingano y’imikorere y’ikoranabuhanga. Ubu bizaba ngombwa gupima imikorere. Buri butumwa bwoherejwe n’ikigo ubu bugaragaza ikiguzi, kandi ibi bihindura burundu uburyo igikorwa cyo kuganira gitegurwa. Intego ntabwo ari ugusubiza vuba gusa, ahubwo ni ugukemura icyifuzo cy’umukiriya mu buryo bw’ubwenge bushoboka.”.
Nk’uko ikigo kibitangaza, ibikorwa birimo amasaha menshi, menu nyinshi, n’imikorere idasobanutse neza akenshi ni byo bigira ingaruka cyane. Mu buryo bwakozwe na Hi Platform, igikorwa gifite serivisi ku bakiriya bagera ku 10.000 buri kwezi n’ubutumwa icyenda bwoherejwe n’ikigo muri buri kiganiro gishobora kwiyongeraho hafi R$7.200 ku kwezi bitewe n’imiterere mishya y’ibiciro. Ku rundi ruhande, kugabanya ubutumwa butatu gusa kuri buri kiganiro hakoreshejwe gusuzuma imikorere bishobora kuba ari ukwizigamira hafi R$30.000 ku mwaka.
Nk’uko iyi sosiyete ibivuga, uku kugabanuka ntibivuze kugabanya imikoranire n’umukiriya, ahubwo bivuze gukuraho imikoranire idafite akamaro. Ibintu bisanzwe biboneka muri WhatsApp Business, nka buto zihuza, urutonde, imiterere (Flows), n’ubwenge bw’ubukorano kugira ngo bimenye vuba icyo umukoresha ashaka, bitume habaho ibiganiro bidafite aho bihuriye n’ukuri, bigabanya umubare w’ubutumwa bukenewe kugira ngo ikibazo gikemuke.
Impinduka zatangajwe na Meta zirimo kandi gukoresha uburyo bwo gutanga inyemezabuguzi ku mafaranga yo muri Brezili, kuzaboneka kw'amazina y'abakoresha mu gihe kizaza, bizatuma amasosiyete aboneka mu buryo butaziguye mu buryo butaziguye muri porogaramu, no kwagura Meta Business Agent, igisubizo gishingiye ku buhanga bwo gukora igenzura ry’ibiciro mu buryo bwikora mu kugurisha, serivisi ku bakiliya, n'ingendo z'imibanire.
Kuri Sidney Gimenez, Umuyobozi w’Ishami rishinzwe Ubucuruzi muri Hi Platform, iterambere rishya rigaragaza impinduka mu miterere y’uruhare rw’ubutumwa mu bigo.
“WhatsApp ntiyabaye umuyoboro wo gutanga serivisi ku bakiliya gusa. Muri iki gihe igira uruhare mu kugura abakiriya, kugurisha, kugumana no kubona inyungu. Ubu inagira ingaruka ku buryo butaziguye ku miterere y’ikiguzi cy’ibikorwa. Ibi bivuze ko imikorere myiza mu biganiro itakiri ikintu gitandukanya ahubwo ari ngombwa mu buryo bw’ingamba.”
Nk’uko Sidney abivuga, imiryango itangiye gusuzuma ingendo z’abakiriya bayo ubu izaba yiteguye neza kwakira impinduka zidabangamiye ubunararibonye bw’abakiriya.
“Inzira igana imbere si ukugabanya ibiganiro, ahubwo ni ukuvanaho imyanda. Ibigo bikoresha ubwenge bw’ubukorano, ikoranabuhanga, n’imikorere ya WhatsApp karemano kugira ngo ingendo zabyo zibe nziza bizashobora guhindura impinduka mu mikorere mo inyungu yo guhangana.”
Bitewe n'iki kibazo, Hi Platform yatangiye gusesengura ingendo z'abakiriya bayo mu biganiro kugira ngo hamenyekane amahirwe yo koroshya ingendo, kugabanya ubutumwa butari ngombwa, no gukoresha neza imiterere gakondo ya WhatsApp n'ubwenge bw'ubukorano. Iyi gahunda igamije gutanga uburyo bwihariye bwo gusuzuma amakuru hamwe n'inama zo gufasha amasosiyete guhindura ingendo zayo no kwitegura amategeko mashya mbere y'uko ikiguzi cyo gutanga serivisi gishyirwa mu bikorwa.
Dukurikije isuzuma rya Hi Platform, kwishyuza kuri buri butumwa bigaragaza impinduka zisanzwe ku isoko ry’ibiganiro kandi bikunze kwihutisha ishoramari mu bwenge bw’ubukorano, isuzuma ry’imikorere, no guhindura imikoranire. Igitekerezo ni uko ibipimo nk’uburyo bwo gukemura ikibazo, gukora neza mu rugendo, no gushobora kwikora mu buryo bujyanye n’imimerere bizarushaho kugira ingaruka ku ipiganwa ry’ibigo mu gihe itumanaho rizaba ari ingenzi nko kuvugana cyane.
