Whai muri i te tau kotahi mai i tōna whakarewatanga, kei te nekehia e Pix Automático te arotahi o te pūnaha pūtea o Brazil mai i te utu tonu ki te kaha ki te pupuri i ngā whanaungatanga kiritaki tonu. I te mea kua neke haere ngā utu auau inamata i runga ake i ngā tauira nama tuku iho, kei te tere ake te arotake a ngā peeke, ngā kamupene hangarau pūtea, me ngā kamupene i ā rātou hanganga whakahaere hei whakaiti i te raruraru, hei whakanui ake i te matapae moni whiwhi, me te karo i te pikinga o ngā utu i roto i ngā tauwhitinga auau.
I puta mai tēnei nekehanga i waenganui i te whakakotahitanga o Pix hei hanganga utu matua o te whenua. E ai ki tētahi rangahau a Koin, kua tata ki te 30% o ngā hokohoko tuihono te pūnaha, ā, tata ki te 95% ngā reiti tahuritanga i roto i te hokohoko ipurangi o Brazil. E whakaatu ana hoki taua rangahau kua heke te whakaae ki ngā pepa peeke i roto i ngā toa ipurangi mai i te 85% ki te 28% i ngā tau tata nei, e whakaata ana i te tere o te hekenga ki ngā tikanga matihiko.
Kua tino mōhiotia te hiahia o te mākete ki ngā momo hou e pā ana ki te pūnaha utu inamata. E whakaatu ana ngā raraunga mai i te rangahau "Credit Journey", i whakahaerehia e Matera – he kamupene hangarau e tohunga ana ki ngā otinga mō te rāngai pūtea – kua whakamahia kētia e te 31% o ngā kaiwhakautu ngā utunga Pix, ā, e 53% i kī kua whakamahia e rātou te otinga i ngā marama tata nei. Ahakoa he rerekē te hiranga mai i ngā utunga aunoa, ko te whanaketanga o tēnei momo ka whakakaha ake i te hiahia o ngā kaihoko ki te whakamahi i ngā wheako pūtea ngāwari ake, matihiko, me te whakauru – he kaupapa e āwhina ana ki te whakatakoto i te ara mō te whānui ake o te Automatic Pix.
Ahakoa kua wātea kē ngā utu Pix aunoa ki te mākete, kei te tīmata ngā wero ki te neke mai i te whakamahi hangarau ki te hopu uara. I te mea ka piki haere te rongonui o ngā utu auau inamata, kei te whakataetae ngā umanga pūtea me ngā kamupene ehara i te mea mō te whai huatanga o te mahi anake, engari mō te pupuri kiritaki, te matapae i ngā moni whiwhi, me ngā whanaungatanga roa.
"Kua hurihia e Pix ngā utu hei taonga hokohoko. Ināianei kei te tīmata te mākete pūtea ki te whakataetae i runga i te pupuri, te whakahokinga mai, me ngā whanaungatanga roa," te kī a Bruno Samora, te Tumuaki Moni o Matera, he kamupene hangarau e tohunga ana ki ngā otinga mō te rāngai pūtea. "Ko te pakanga e whai ake nei i roto i te rāngai ehara i te mea ko wai ka tere ake te tukatuka i te tauwhitinga, engari ko wai ka taea te pupuri i ngā haerenga kohikohi tonu me te iti ake o te waku, te nui ake o te matapae, me te iti ake o ngā utu whakahaere," tāna tāpiri.
E ai ki te kaiwhakahaere, ko te huringa ka huri i te arorau whakataetae o te rāngai pūtea tonu, i tautokona i mua e ngā tauira nama aunoa pakari ake e whakawhirinaki ana ki ngā whakaurunga takirua. E whakapono ana ia mā te whakakotahi i ngā tukanga utu inamata, ka mahi te mākete i runga i te arorau taunekeneke, tonu, me te whakauru: "Me Pix Automático, ka mutu te noho noa o ngā utu auau hei tikanga nama, ā, ka tīmata ki te noho hei wāhi rautaki i roto i te pupuri kiritaki me te hanga whanaungatanga. Ko te wero inaianei ko te huri i tēnei whai wāhitanga hei moni whiwhi matapae me te painga whakataetae.
E matapaetia ana e te mākete ko te whanaketanga o ngā utu auau tonu ka noho hei tūāpapa mō ngā whanaketanga ā muri ake nei i roto i te pūnaha pūtea o Brazil, tae atu ki ngā utu kua whakaritea, ngā utu auau rerekē, me ngā hanganga nama hou kua whakauruhia ki roto i te pūnaha Pix. I tēnei horopaki, ko te ia o te wā ko te whakamutu i te noho noa o ngā utu auau hei paparanga whakahaere, engari ka noho hei tūranga matua i roto i te rautaki whanaungatanga me te moni whiwhi a ngā umanga pūtea. "Kua hurihia e Pix ngā tauwhitinga pūtea hei taonga. Inaianei kua tīmata te whakataetae mō te tangata ka taea te huri i ngā utu auau hei whanaungatanga," te whakatau a Samora.
