Impinduka mu ikoranabuhanga ryarenze kuba ikintu cy’ingenzi kandi ryabaye ingenzi mu bucuruzi. Ni muri urwo rwego Gouvêa Experience izakira Inama ya Digitail 2026 ifite insanganyamatsiko igira iti "Ubuhanga bwo gukora ibintu mu buryo bwa gihanga nk'uburyo bw'ubucuruzi bufite umusaruro ufatika". Muri iki gikorwa, abayobozi b'ibigo bikomeye mu gihugu bazaganira ku buryo ubwenge bw'ubukorano burimo kuvugurura ingamba, guhindura imikoreshereze y'umutungo, guhindura imikorere, guhangana, ndetse n'imibanire n'umuguzi.
Hamwe n'ingengabihe ihugiye umunsi wose, Digitail itanga ishusho ifatika kandi ikoreshwa ku buhanga bwa AI, ikubiyemo ibintu byose kuva ku musaruro w'imbere kugeza ku buryo bushya bwo kwishyira hamwe no guhindura imikorere mu buryo bwose.
Mu by’ingenzi muri iyi gahunda harimo ikiganiro kivuga ku muguzi wese n’uburyo ubwenge bw’ubukorano bwavuguruye ibyo abantu biteze n’ibyo bagura. Ikiganiro cyayobowe na Marcos Gouvêa, washinze akaba n’umuyobozi mukuru wa Gouvêa Ecosystem, kizatanga ibitekerezo ku bijyanye no guhindura imiterere y’ibintu ku rwego rwo hejuru, imikorere myiza, n’ingaruka z’impinduka mu ikoranabuhanga ku mubano hagati y’ibigo, abaguzi, n’abakozi.
Indi ngingo nyamukuru izaba impaka ku makuru yihariye nko gutandukanya amarushanwa, iyobowe na Eduardo Yamashita, umuyobozi mukuru wa Gouvêa Inteligência, kandi yitabiriwe na Carolina Lantaller, umuyobozi ushinzwe kwamamaza ubucuruzi muri Unilever. Itsinda ryerekeye “Agentic Commerce” rizayoborwa na Roberto Wajnsztok, Umufatanyabikorwa wa Gouvêa Consulting, kandi rizaba ririmo Lívia Masiero, Umuyobozi mukuru wa E-ubucuruzi muri Grupo Boticário, na Sérgio Ferraz, Umuyobozi wa E-ubucuruzi muri Leroy Merlin.
Inama ku irushanwa izahuza Alan Barsi, Visi Perezida ushinzwe Indashyikirwa mu Mikorere akaba n'Umukiriya muri MadeiraMadeira, na Eduardo Sá, Umuyobozi w'Urugaga rw'Abatanga Ibikoresho muri Natura, kugira ngo baganire ku mikorere myiza no gutanga agaciro. Nyuma y'ibyo, Graciela Kumruian, Umuyobozi Mukuru wa Netshoes, azaganira ku guhuza isi ifatika n'iy'ikoranabuhanga.
Inama ku bijyanye no kwamamaza hakoreshejwe uburyo bwa AI izagaragaramo Igor Cardoso, Umuyobozi w’Ibirango muri Keetam, na José Caporrino, Umuyobozi w’Ibihangano by’Ubuhanzi muri Chilli Beans. Ikiganiro ku kintu cy’umuntu n’ubuyobozi kizayoborwa na Caio Nalini, Umuyobozi w’Abakozi muri Magazine Luiza, uzatanga icyerekezo ku muco w’ikigo mu bihe by’impinduka zihuse.
Iyi gahunda irimo kandi ibiganiro ku ngero z'ibyigwa, amahirwe yo guhuza abantu, n'inyigisho isoza, bishimangira intego y'Inama ya Digitail yo guhuza inyigisho n'ibikorwa, intera n'umusaruro ufatika.
Hamwe n’ishyirwa mu bikorwa no guhanga agaciro, Digitail 2026 ni imwe mu nama zikomeye zo kuganira ku hazaza h’ubucuruzi bw’ubucuruzi n’ubw’ikoranabuhanga muri Brezili, igahuza abafata ibyemezo bari ku isonga mu mpinduka z’uru rwego.
