Basize imirimo ikomeye - umwe nk'umunyamideli mpuzamahanga undi mu isosiyete nini mpuzamahanga - kugira ngo bakomeze inzozi zabo zo kwihangira imirimo. Mu 2021, Paula Kodama na Aline Kalinoski bahisemo gushinga ikigo gishinzwe kwamamaza, Nowa, gifite intego isobanutse: kuzamura umusaruro w'abanyamwuga bikorera ku giti cyabo n'ibigo bito.
Mu by’ukuri, bafasha abakiriya babo kugaragara no kugera ku isura nziza ku isoko, cyane cyane binyuze mu kwamamaza ku mbuga nkoranyambaga. Bakoresheje ubwitonzi n’imyiteguro myiza, ntibatangije ubucuruzi gusa ahubwo banatangije intego yabo bwite yo kwiha imbaraga, bahindura intego z’ubutwari zikaba impamo ifatika.
Iki kigo gifite icyicaro i Curitiba, ariko gikorera abakiriya mu bice bitandukanye bya Brezili kandi cyamaze kurangiza imishinga mu mahanga. Abafatanyabikorwa basobanura bati: "Twanakoreye umushinga i New York." Urutonde rw'abakiriya babo rurimo abahanga nk'abaganga, abanyamategeko, abashinzwe ubucuruzi bw'amazu, n'ibigo bito mu bijyanye na serivisi, ibicuruzwa, ndetse n'inganda. Kubera uyu murimo, inyungu za Nowa ziyongereyeho 230% kuva mu 2022 kugeza 2023.
Ubu, barashaka gukomeza. Barashaka kandi kwagura serivisi zitandukanye z’ikigo. Kuri ubu, Nowa Marketing itanga imbuga nkoranyambaga (imicungire y’imbuga nkoranyambaga zo mu ikoranabuhanga), ikirango n’indangamuntu (gukora no gushimangira ikirango), gukora amafoto na videwo, gucunga urujya n’uruza rw’abantu kuri interineti, urupapuro rwo ku rubuga (gutegura no gushushanya imbuga za interineti), ndetse no gutanga inama. Intego ni ugutangira gutanga serivisi z’amahugurwa ku bagore ba rwiyemezamirimo mu gucunga ubucuruzi bwabo. Paula yagize ati: “Twabonye ko aya mahugurwa akunze kubura; ni kimwe mu bintu bikomeye bibabaza. Aline akomeza agira ati: “Turashaka kwagura Nowa Marketing muri uru rwego rw’uburezi bw’ubuyobozi.” Abafatanyabikorwa bafite intego ikomeye yo gushishikariza abagore kwihangira imirimo mu gihugu.
Abafatanyabikorwa bombi bazi ko ba rwiyemezamirimo benshi muri rusange ari inzobere mu masomo yabo. Ariko, ntibiga uburyo bwo kuba ba rwiyemezamirimo muri kaminuza kandi bagorwa no gucunga ubucuruzi bwabo. Aline asobanura agira ati: "Urugero, ntibazi uburyo bwo gupima [ibicuruzwa cyangwa serivisi zabo].".
Inzira
Mbere yo gushinga Nowa Marketing, Aline na Paula bari bafite inkomoko zitandukanye n'inzira zitandukanye z'akazi. Aline, warangije mu Buyobozi bw'Ubucuruzi akaba yari afite ubumenyi bwihariye mu by'Imari n'Ubucuruzi, yamaze imyaka myinshi akora muri kompanyi mpuzamahanga yitwa ExxonMobil. Yatangiye ari umumenyereza umwuga, azamurwa mu ntera, ariko amaherezo yumva akeneye gukomeza iterambere ry'umwuga.
Paula, wize ibijyanye no gushushanya imbere mu nzu, yabaye umunyamideli mu gihe cy'imyaka irenga icumi, hagati ya 2009 na 2020, akora imirimo itandukanye muri Aziya. Yabaye rwiyemezamirimo, ateza imbere ikirango cye cya bikini. Yize Branding muri kaminuza i Londres. Yagarutse muri Brezili mu 2021, ubwo yamenyekanishwaga na Aline.
Aline yatangiye umwuga we nk'umujyanama mu by'imari. Uburyo yavuganye na Paula bwari ukugira ngo bumufashe mu ngamba zo kwamamaza. Bombi babonye ko iki cyifuzo mu by'ukuri cyari icyifuzo cy'abantu benshi bifuzaga kuba ba rwiyemezamirimo. Aline yagize ati: "Twabonye amahirwe yo gukora ubucuruzi." Ni bwo Nowa Marketing yavutse.
Uretse iterambere ry’ikigo, ku giti cyabo, aba bombi barimo no kwigaragaza nk'ingenzi. Bahawe akazi na Sebrae (Serivisi Ishinzwe Ubufasha mu by’Ubucuruzi Buto n’Ubuciriritse bwo muri Brezili) nk'abantu bakomeye mu gutanga ibiganiro mu birori bigamije ubucuruzi buto n’ubuto. Muri Kamena ishize, bagize ubunararibonye bwabo bwa mbere muri uyu mwanya. Bashimangira bati: "Turashaka guteza imbere kwihangira imirimo kw’abagore.".
