Descrição

"Inguva yekuti makambani aburitse zvizere simba retekinoroji yepamusoro mumazano avo ekushambadzira, matekiniki, uye mashandiro." Tekinoroji inofanira kushandiswa kubatsira vanhu. " — Philip Kotler

Kushambadzira 5.0: Tekinoroji Yevanhu

Inofungidzirwa neThe Wall Street Journal mumwe wevane 10 vane simba zvakanyanya mubhizinesi vanofunga, Philip Kotler ndiye munyori wemabhuku anopfuura makumi mashanu akashandurirwa mumitauro inopfuura makumi maviri neshanu. MuKushambadzira 5.0, Kotler anotsanangura kuti matekinoroji matsva anogona sei kugadzira kukosha, kusangana nezvinodiwa nevatengi, uye kuita mutsauko wakanaka munyika.

Overview

Richienderana nekuchinja kwemagariro uye tekinoroji emakore gumi apfuura, bhuku rino rinoratidza nzira yekubatanidza shanduko yedhijitari nekuchinja kukuru kwemaitiro evatengi. Kotler anoongorora kuti masangano angatore sei zvine hungwaru matekinoroji epamberi achigadzirisa mhedzisiro yevanhu uye yemagariro ekuchinja ikoko.

Misoro mikuru yakafukidzwa

• Ramangwana reruzivo rwevatengi uye kuti tekinoroji inogadzirisa sei kubatanidzwa
• Artificial intelligence uye otomatiki yekushambadzira kugona
• Corporate activism uye basa remakambani munharaunda
• Mhedzisiro yekusaenzana kwekugovera hupfumi, kupatsanurwa kwezvizvarwa, uye gap redhijitari
• Mikana nenjodzi idzo tekinoroji dzinounza kumasangano nenyika yakafara

Zvauchawana

• Zvakajeka, zvinosvikika tsananguro dzemaitiro akaomarara ekushambadzira
• Kurudziro inoshanda uye maitiro anogona kuita
• Mienzaniso yepasirese kubva kumakambani kune maindasitiri
• Maonero akajeka mune ese ari maviri matambudziko etekinoroji uye makambani ekufunga kwevanhu anofanira kutarisana nawo

Style

Kotler anonyora muchidimbu, nenzira yakananga, achiita kuti madingindira makuru ekutengesa anzwisiswe kune vakawanda vateereri apo achipa mazano uye hutungamiri hwekushanda kune vashandi nevatungamiri.

Format note

Paunotenga zita iri, PDF inofambidzana nayo ichave iripo muraibhurari yako Inonzwika pamwe chete neaudio.