Descrição

“It’s time for companies to fully unleash the power of advanced technologies in their marketing strategies, tactics, and operations. Technology must be leveraged for the good of humanity.” — Philip Kotler

Marketing 5.0: Technology for Humanity

Jaridar Wall Street Journal ta yi la'akari da ɗaya daga cikin masu tunanin kasuwanci 10 mafi tasiri, Philip Kotler shine marubucin littattafai fiye da 50 da aka fassara zuwa fiye da harsuna 25. A cikin Talla 5.0, Kotler ya bayyana yadda sababbin fasaha za su iya haifar da ƙima, saduwa da bukatun abokin ciniki, da kuma kawo canji mai kyau a duniya.

Dubawa

Dangane da sauye-sauyen zamantakewa da fasaha na shekaru goma da suka gabata, wannan littafin yana nuna yadda ake haɗa juyin halitta na dijital tare da manyan canje-canje a halayen mabukaci. Kotler ya binciko yadda ƙungiyoyi za su iya yin amfani da ci-gaba da fasaha yayin da suke magance sakamakon ɗan adam da zamantakewa na waɗannan canje-canje.

Mahimman batutuwan da aka rufe WGR80--- Makomar ƙwarewar abokin ciniki da yadda fasaha ke sake fasalin haɗin gwiwa WGR81--- Hankali na wucin gadi da sarrafa kansa don ingantaccen tallan tallace-tallace WGR82--- Ƙaunar kamfani da rawar da kamfanoni ke takawa a cikin al'umma WGR83--- Tasirin rashin daidaituwa na rarraba dukiya, rarrabawar tsararraki, da gibin dijital WGR84--- Dama da kasadar da fasahar ke haifarwa ga kungiyoyi da duniya baki daya WGR85--- Abin da za ku samu WGR86--- Bayyanannun bayanai masu isa ga sarƙaƙƙiyar yanayin tallace-tallace WGR87--- Shawarwari masu aiki da dabarun aiki WGR88--- Misalai na ainihi daga kamfanoni a cikin masana'antu WGR89--- Kyakkyawan fahimta game da ƙalubalen fasaha da kuma la'akarin ɗan adam dole ne kamfanoni su fuskanta

• The future of customer experience and how technology reshapes engagement
• Artificial intelligence and automation for marketing efficiency
• Corporate activism and the role of companies in society
• The impact of wealth distribution imbalances, generational divides, and the digital gap
• Opportunities and risks that technologies pose for organizations and the broader world

What you’ll get

• Clear, accessible explanations of complex marketing trends
• Practical recommendations and actionable tactics
• Real-world examples from companies across industries
• Sharp insights into both technological challenges and the human considerations companies must face

Salo

Kotler ya rubuta a takaice, kai tsaye, yana sa manyan jigogi na tallace-tallace su fahimta ga masu sauraro da yawa yayin da yake ba da dabarun dabarun aiki da jagora ga masu aiki da shugabanni.

Tsarin rubutu

Lokacin da kuka sayi wannan take, PDF ɗin da ke rakiyar zai kasance a cikin ɗakin karatu na Sauraro tare da sautin.