Talla a cikin shekarun bayanai: Ƙarshen zato - Takaitawa

Takaitaccen taƙaitaccen bayanin samfurin littafin.

Babban ra'ayi

Littafin ya ba da hujjar cewa tallace-tallace dole ne ya motsa daga yanke shawara mai zurfi ("zamantawa") zuwa ayyukan da aka sarrafa bayanai. Yana gabatar da tsare-tsare da jagora mai amfani don amfani da fasaha da bincike mai sauƙi don ƙarin madaidaicin dabarun, saye da riƙewa.

Manufar

• Rage ra'ayin cewa tallace-tallace aikin "yan adam" ne kawai kuma ba zai iya zama fasaha ba.
• Shirya masu aiki don yin aiki daidai da hankali ta amfani da tsarin bayanan bayanai. WGR60--- Bayanan marubuci

Author background

• Dangane da shekaru takwas na gwaninta a cikin tallace-tallacen aiki, sanar da ka'idoji da shawarwari.

Abin da littafin ya kunsa WGR63--- Tsarin tsari da hanyoyin mataki-mataki don saita bayyanannun manufa da aiwatar da tallace-tallacen da aka sarrafa bayanai.

• Frameworks and step-by-step methods for setting clear goals and executing data-driven marketing.
• Amfani mai amfani na fasaha da nazari mai sauƙi wanda ya dace da shawarar tallan yau da kullun. WGR65--- Hanyoyi don karya ƙa'idodi, imani da akidu waɗanda ke toshe ɗaukar ayyukan bayanai.
• Ways to break paradigms, beliefs and dogmas that block adoption of data practices.

Mabuɗin da'awar / fa'idodi

• Tunanin da aka yi amfani da bayanai ba horo ne na tallace-tallace daban ba amma sabuwar hanya ce ta tsara dabaru. WGR68--- Yana ba da damar ƙwaƙƙwaran yanke shawara da tabbataccen sakamako a cikin tallan dijital.
• Enables more assertive decision-making and consistent results in digital marketing.
• Yana magance gaskiyar halin yanzu inda dabarun gargajiya ba sa samar da isassun tallace-tallace. WGR70--- Yana gabatar da ra'ayoyi da hanyoyin da ba a saba samu a wasu littattafan tallace-tallace ba.
• Presents perspectives and methods not commonly found in other marketing books.

Wanene don

• Masu kasuwa, masu sadarwa da ƙwararru waɗanda ke son ɗaukar matakan da suka dace, masu aunawa. WGR73--- Kamfanoni masu neman sabunta hanyoyin kasuwanci da inganta saye da riƙewa ta hanyar bayanai. WGR74--- Sakamako WGR75--- Kayayyakin aiki masu amfani don sauƙaƙe yanke shawara masu rikitarwa, kafa bayyanannun manufofi, da ci gaba da siyarwa yadda ya kamata a zamanin bayanai.
• Companies seeking to modernize marketing processes and improve acquisition and retention through data.

Outcome

• Practical tools to simplify complex decisions, establish clear objectives, and continue selling effectively in the data era.