Kunyumba Mabuku Administration, Business and Economics Kutsatsa ndi Kugulitsa Kutsatsa Direct Marketing Kutsatsa mu Nthawi ya Data: Mapeto a Guesswork
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Kutsatsa mu Nthawi ya Data: Mapeto a Guesswork

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Kutsatsa m'zaka za data: Mapeto a zongopeka - Chidule

Chidule chachidule cha kufotokoza kwazinthu za bukhuli.

Core idea

Bukhuli likunena kuti malonda akuyenera kuchoka ku zisankho zoyendetsedwa ndi intuition ("kulingalira") kupita ku machitidwe oyendetsedwa ndi deta. Imakhala ndi zitsogozo ndi malangizo othandiza kuti agwiritse ntchito ukadaulo ndi kusanthula kwa data kosavuta kuti apeze njira zolondola, zopezera ndi kusunga.

Cholinga

  • Fotokozerani kuti kutsatsa ndi ntchito ya "anthu" ndipo sikungakhale luso.
  • Konzekerani akatswiri kuti azichita zinthu molondola komanso mwanzeru pogwiritsa ntchito zida zodziwitsidwa ndi data.

Mbiri ya wolemba

  • Kutengera zaka zisanu ndi zitatu zokumana nazo pakutsatsa kwamachitidwe, kudziwitsa zamayendedwe ndi malingaliro.

Zimene bukhulo likunena

  • Zomangamanga ndi njira zatsatane-tsatane zokhazikitsa zolinga zomveka bwino ndikuchita malonda oyendetsedwa ndi data.
  • Kugwiritsa ntchito bwino kwaukadaulo ndi ma analytics osavuta omwe amagwiritsidwa ntchito pazosankha zamalonda zatsiku ndi tsiku.
  • Njira zothyola ma paradigms, zikhulupiriro ndi ziphunzitso zomwe zimalepheretsa kutengera machitidwe a data.

Zofuna zazikulu / zopindulitsa

  • Kuganiza zoyendetsedwa ndi data si njira yosiyana yotsatsa koma njira yatsopano yopangira njira.
  • Zimathandizira kupanga zisankho molimba mtima komanso zotsatira zosasinthika pakutsatsa kwa digito.
  • Imathana ndi zomwe zikuchitika pano pomwe njira zachikhalidwe sizikupanganso malonda okwanira.
  • Amapereka malingaliro ndi njira zomwe sizipezeka kawirikawiri m'mabuku ena otsatsa.

Ndi za ndani

  • Otsatsa, olankhulana ndi akatswiri omwe akufuna kugwiritsa ntchito njira zoyezera, zoyezeka.
  • Makampani omwe akufuna kusintha njira zotsatsira ndikusintha kapezedwe ndi kasungidwe ka data.

Zotsatira

  • Zida zothandiza zochepetsera zisankho zovuta, kukhazikitsa zolinga zomveka bwino, ndikupitiliza kugulitsa bwino munthawi ya data.
SKU: 8584612084 Gulu:

Descrição

Kutsatsa kwanthawi yayitali: O fim do achismo

(Kutsatsa mu Nthawi ya Data: Mapeto a Guesswork)

Bukuli linalembedwa kuti lithetse zifukwa zakale "ndife anthu aumunthu" zomwe akatswiri ambiri olankhulana ndi malonda amagwiritsabe ntchito. Masiku ano, kugwiritsa ntchito ukadaulo ndi kusanthula deta ndizofunikira pazamalonda zilizonse - zopanga kapena zina. Cholinga ndikukonzekeretsani kuti muchite zinthu moyenera komanso moyenera kudzera m'makonzedwe omangidwa pazaka zisanu ndi zitatu za zomwe wolemba adachita.

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Cholinga cha bukuli ndikukulitsa malingaliro anu ndikuphwanya malingaliro, zikhulupiriro, ndi ziphunzitso. Malonda oyendetsedwa ndi deta si mtundu wina wa malonda; ndi njira yatsopano yoganizira momwe mungapangire njira zopezera makasitomala ndikusunga, kulola kuti pakhale zisankho zolimba mtima. Kugwiritsa ntchito malonda a digito ndikupeza zotsatira zofananira sikulinso monga kale-makampani ndi akatswiri akumva kale zotsatira zake. Kubwereza machitidwe akale sikumaperekanso kuchuluka kwa malonda ofunikira.

Mawuwa akupereka malingaliro atsopano a momwe angachitire ndi kupanga njira zomwe zimafunikira kuti apitirize kugulitsa, pokhazikitsa zolinga ndi zolinga zomveka bwino pogwiritsa ntchito luso losavuta komanso kusanthula deta. Kutsatsa mu Data Era kumapereka zidziwitso zomwe simungazipeze m'mabuku otsatsa, ndipo njira zomwe zimaperekedwa zimapanga zisankho zomwe kale zinali zovuta kwambiri zowongoka.

Zomwe mupeza:

  • Zothandizira zozikidwa pazaka zisanu ndi zitatu zakuchita bwino
  • Njira zophatikizira zaluso ndi data ndiukadaulo
  • Njira zokhazikitsira zolinga zomveka, zoyezeka zopezera ndi kusunga
  • Njira zowunikira zosavuta zomwe zimathandizira kupanga zisankho ndi zotsatira zake

Ndani ayenera kuwerenga:

  • Odziwa zamalonda ndi akatswiri
  • Oyambitsa ndi eni mabizinesi
  • CMOs ndi magulu kukula
  • Akatswiri opanga omwe akufuna kupanga zisankho zokhudzana ndi deta

Tengani njira yatsopano: choka pakungoyerekeza kupita kuzinthu zodziwitsidwa ndikupanga njira zotsatsira zomwe zimabweretsadi.

Zolemba za BRL

Informação adicional

Mkonzi

Editora Evora

Data da publicação

Novembala 12, 2019

Edição

Chinenero

Português

Número de páginas

200 masamba

ISBN-10

8584612084

ISBN-13

978-8584612086

Peso kupanga

290 g pa

Dimensões

15.6 x 1.09 x 23.39 masentimita

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