Deskripsyon

Marketing na era dos dados: O fim do achismo

(Marketing in the Data Era: The End of Guesswork)

This book was written to dismantle the old excuse “we’re humanities people” that many communication and marketing professionals still use. Today, the use of technology and data analysis is a basic prerequisite for any marketing activity—creative or otherwise. The aim is to prepare you to act more precisely and rationally through frameworks built on eight years of the author’s performance experience.

The book’s purpose is to expand your mindset and break paradigms, beliefs, and dogmas. Data-driven marketing isn’t a different kind of marketing; it’s a new way of thinking about how to build strategies for customer acquisition and retention, allowing for more assertive decision-making. Aplike maketing dijital ak reyalize rezilta konsistan yo pa menm jan li te konn ye ankò—konpayi yo ak pwofesyonèl yo deja santi konsekans yo. Repeating past practices no longer delivers the sales volume needed.

Tèks sa a prezante yon nouvo pèspektiv sou fason pou aji ak konsepsyon etap ki nesesè pou kontinye vann, lè li tabli objektif ak objektif klè lè l sèvi avèk teknoloji senp ak analiz done. Maketing nan epòk done a ofri apèsi ou pa pral jwenn nan liv maketing tipik, ak metòd yo prezante yo fè pran desizyon ki te konn konplèks pi senp.

Kisa w ap jwenn:

• Practical frameworks based on eight years of performance experience
• Techniques to combine creativity with data and technology
• Steps to set clear, measurable goals for acquisition and retention
• Simple analysis approaches that improve decision-making and results

Ki moun ki ta dwe li li:

• Pwofesyonèl maketing ak stratèj
• Fondatè ak pwopriyetè biznis
• CMO ak ekip kwasans
• Creative professionals who want to make data-informed choices

Take a new approach: move from guesswork to informed action and build marketing strategies that actually deliver.