Ekhaya Iincwadi Ulawulo, uShishino kunye noQoqosho Intengiso kunye neNtengiso Intengiso Ukuthengisa ngokuthe ngqo Intengiso kwiXesha leDatha: Ukuphela kweGuesswork
Unikezo!
Marketing in the Data Era: The End of Guesswork

Intengiso kwiXesha leDatha: Ukuphela kweGuesswork

(0 uphononongo lwabathengi)

Ixabiso lokuqala laliyi: R81.90.Ixabiso langoku yi: R59.23 yeedola.

Ukuthengisa ngexesha ledatha: Isiphelo sokuqagela - Isishwankathelo

Isishwankathelo esifutshane senkcazo yemveliso yencwadi.

Ingcamango engundoqo

Incwadi ithi ukuthengisa kufuneka kuhambe kwizigqibo eziqhutywa yi-intuition ("ukuqikelela") kwiinkqubo eziqhutywa yidatha. Inikezela ngesakhelo kunye nesikhokelo esisebenzayo sokusebenzisa itekhnoloji kunye nohlalutyo olulula lwedatha yesicwangciso esichanekileyo, ukufumana kunye nokugcinwa.

Injongo

  • Demystify imbono yokuba ukuthengisa kuphela "ubuntu" umsebenzi kwaye ayikwazi ukuba zobugcisa.
  • Lungiselela iingcali ukuba zisebenze ngokuchanekileyo nangengqiqo usebenzisa izikhokelo ezinolwazi lwedatha.

Imvelaphi yombhali

  • Ngokusekelwe kwiminyaka esibhozo yamava kwintengiso yokusebenza, ukwazisa izikhokelo kunye neengcebiso.

Oko kuqukunjelwa yile ncwadi

  • Izikhokelo kunye neendlela zesinyathelo-nge-nyathelo zokumisela iinjongo ezicacileyo kunye nokuqhuba ukuthengiswa kwedatha.
  • Ukusetyenziswa okusebenzayo kwetekhnoloji kunye nohlalutyo olulula olusebenzayo kwizigqibo zentengiso yemihla ngemihla.
  • Iindlela zokuqhawula ii-paradigms, iinkolelo kunye neemfundiso ezithintela ukwamkelwa kwezenzo zedatha.

Amabango / iinzuzo eziphambili

  • Ingcinga eqhutywa yidatha ayiyondlela eyahlukileyo yokuthengisa kodwa yindlela entsha yokuyila izicwangciso.
  • Yenza ukuba kwenziwe izigqibo eziqinisekisayo kunye neziphumo ezingaguqukiyo kwintengiso yedijithali.
  • Ijongana nenyani yangoku apho amaqhinga emveli engasavelisi intengiso eyaneleyo.
  • Ibonisa iimbono kunye neendlela ezingafumanekiyo kwezinye iincwadi zentengiso.

Yenzelwe bani

  • Abathengisi, abanxibelelanisi kunye neengcali ezifuna ukwamkela iindlela ezijolise ekusebenzeni, ezinomlinganiselo.
  • Iinkampani ezifuna ukwenza inkqubo yokuthengisa ibe yeyanamhlanje kwaye iphucule ukufunyanwa nokugcinwa kusetyenziswa idatha.

Isiphumo

  • Izixhobo ezisebenzayo ukwenza lula izigqibo ezinzima, ukuseka iinjongo ezicacileyo, kunye nokuqhubeka nokuthengisa ngokufanelekileyo kwixesha ledatha.
SKU: 8584612084 Udidi:

Descrição

Intengiso na era dos dados: O fim do achismo

(Intengiso kwiXesha leDatha: Ukuphela koGuesswork)

Le ncwadi yabhalelwa ukuphelisa isingxengxezo sakudala esithi “singabantu abangabantu” abasasisebenzisa uninzi lonxibelelwano kunye neengcali zentengiso. Namhlanje, ukusetyenziswa kwetheknoloji kunye nohlalutyo lwedatha luyimfuneko esisiseko kuwo nawuphi na umsebenzi wokuthengisa-ukudala okanye ngenye indlela. Injongo kukulungiselela ukuba wenze ngokuchanekileyo nangengqiqo ngokusebenzisa izikhokelo ezakhiwe kwiminyaka esibhozo yamava omsebenzi wombhali.

Banner promocional da Forhold para gestão de varejo com convite para teste gratuito de 30 dias

Injongo yale ncwadi kukwandisa indlela ocinga ngayo kwaye kwaphule iimbono, iinkolelo kunye neemfundiso. Intengiso eqhutywa yidatha ayilohlobo olwahlukileyo lokuthengisa; yindlela entsha yokucinga malunga nendlela yokwakha izicwangciso zokufumana umthengi kunye nokugcinwa, ukuvumela ukuba kwenziwe izigqibo eziqinisekisayo. Ukusebenzisa ukuthengiswa kwedijithali kunye nokuphumeza iziphumo ezihambelanayo akusafani nakuqala-iinkampani kunye neengcali sele zivakalelwa yimiphumo. Ukuphindaphinda izenzo ezidlulileyo akusahambisi umthamo wokuthengisa ofunekayo.

Lo mbhalo ubonisa imbono entsha malunga nendlela yokwenza kunye nokuyila amanyathelo afunekayo ukugcina ukuthengisa, ngokuseka iinjongo ezicacileyo kunye neenjongo usebenzisa iteknoloji elula kunye nohlalutyo lwedatha. Intengiso kwiXesha leDatha ibonelela ngokuqonda ongayi kukufumana kwiincwadi eziqhelekileyo zentengiso, kwaye iindlela ezibonisiweyo zenza izigqibo ezazifudula zintsonkothile ngokuthe ngqo.

Yintoni oya kuzuza:

  • Izikhokelo ezisebenzayo ezisekelwe kwiminyaka esibhozo yamava okusebenza
  • Ubuchwephesha bokudibanisa ubuchule kunye nedatha kunye nobuchwepheshe
  • Amanyathelo okumisela iinjongo ezicacileyo, ezinokulinganiswa zokufumana nokugcina
  • Iindlela zokuhlalutya ezilula eziphucula ukwenziwa kwezigqibo kunye neziphumo

Ngubani ofanele ukuyifunda:

  • Iingcali zokuthengisa kunye namaqhinga
  • Abaseki kunye nabanini bamashishini
  • Ii-CMO kunye namaqela okukhula
  • Iingcali zokuyila ezifuna ukwenza ukhetho olunolwazi lwedatha

Thatha indlela entsha: suka kuqikelelo uye kwisenzo esinolwazi kwaye wakhe iindlela zokuthengisa ezizisa ngokwenene.

Preços em BRL

Informação adicional

Umhleli

Umhleli Évora
Idatha da publicação

Nge-12 kaNovemba ka-2019
Edição

1ª
Isaci

Português
Número de páginas

200 amaphepha
I-ISBN-10

8584612084
I-ISBN-13

978-8584612086
Ipeso yenza imveliso

290 g
Dimensões

15.6 x 1.09 x 23.39 cm

Avaliações

Não há avaliações ainda.

Inqaku eliphambili kwinqaku elithi "Intengiso kwiXesha leDatha: Ukuphela koGuesswork"

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *

IiProdutos relacionados