Ekhaya Iincwadi Ulawulo, uShishino kunye noQoqosho Intengiso kunye neNtengiso Intengiso Ukuthengisa ngokuthe ngqo Intengiso 5.0: Itekhnoloji yoBuntu
Marketing 5.0: Technology for Humanity

Intengiso 5.0: Itekhnoloji yoBuntu

(0 uphononongo lwabathengi)

Intengiso 5.0: Itekhnoloji kuluntu - Isishwankathelo

Umbhali: UPhilip Kotler (omnye wezona ngcinga zoshishino zinempembelelo; umbhali weencwadi ezingama-50+)

Ithisisi engundoqo

  • Iinkampani kufuneka zisebenzise ngokupheleleyo itekhnoloji ephucukileyo ekuthengiseni - hayi nje ukwenza inzuzo kodwa ukunceda uluntu.

Oko kuqukunjelwa yile ncwadi

  • Indlela itekhnoloji entsha edala ngayo ixabiso, ukuhlangabezana neemfuno zabathengi, kwaye iqhube impembelelo entle kwezentlalo.
  • Ukudityaniswa kokuvela kwedijithali kunye nokutshintsha okukhulu kwindlela yokuziphatha kwabathengi.
  • Izihloko eziphambili: ikamva lamava omthengi, i-AI yokuthengisa i-automation, kunye ne-activism yenkampani.
  • Uvavanyo lwemingeni yentlalo - ukungalingani kobutyebi, izithuba zokuvelisa, kunye nokwahlukana kwedijithali - kunye nefuthe labo kwimibutho.

Indlela kunye nexabiso

  • Isimbo esifutshane, esisebenzayo kunye neengcebiso ezinokuthathelwa amanyathelo kunye nemizekelo yoshishino.
  • Ibalaselisa omabini amathuba kunye nemingcipheko iteknoloji ibeka amashishini kunye noluntu.

Inqaku elongezelelweyo

  • Ukuthenga esi sihloko kuquka iPDF efumaneka kwiThala leencwadi eliVikeleyo kunye nesandi.
SKU: I-B0CC55YBL6 Udidi:

Descrição

"Lixesha lokuba iinkampani zikhuphe ngokupheleleyo amandla obuchwepheshe obuphambili kwizicwangciso zabo zokuthengisa, amaqhinga kunye nokusebenza. Itekhnoloji kufuneka ixhaswe ukunceda uluntu." - UPhilip Kotler

Intengiso 5.0: Itekhnoloji yoBuntu

Ithathelwe ingqalelo yiThe Wall Street Journal enye yeengcibi zeshishini elinempembelelo kwi-10, uPhilip Kotler ungumbhali weencwadi ezingaphezu kwama-50 eziguqulelwe kwiilwimi ezingaphezu kwe-25. KwiNtengiso ye-5.0, u-Kotler uchaza indlela ubuchwepheshe obutsha obunokudala ngayo ixabiso, ukuhlangabezana neemfuno zabathengi, kwaye wenze umehluko omhle kwihlabathi.

Isishwankathelo

Ihambelana nokutshintsha kwezentlalo kunye nobuchwepheshe beminyaka elishumi edlulileyo, le ncwadi ibonisa indlela yokudibanisa i-digital evolution kunye neenguqu ezinzulu zokuziphatha kwabathengi. U-Kotler uphonononga indlela imibutho enokwamkela ngayo ubugcisa obuphambili ngelixa ijongana neziphumo zoluntu kunye nentlalontle yolo tshintsho.

Imixholo ephambili igutyungelwe

  • Ikamva lamava omthengi kunye nendlela itekhnoloji elungisa ngayo ukubandakanyeka
  • Ubukrelekrele bokwenziwa kunye ne-automation yokusebenza kakuhle kwentengiso
  • Ubutshantliziyo benkampani kunye nendima yeenkampani eluntwini
  • Impembelelo yokungalingani kokusasazwa kobutyebi, iyantlukwano yokuvelisa, kunye nomsantsa wedijithali
  • Amathuba kunye nemingcipheko ethi iteknoloji ibangele imibutho kunye nehlabathi ngokubanzi

Oko uya kufumana

  • Iingcaciso ezicacileyo, ezifikelelekayo zeendlela zokuthengisa ezintsonkothileyo
  • Iingcebiso ezisebenzayo kunye namaqhinga anokuthathwa
  • Imizekelo yehlabathi yokwenyani evela kwiinkampani kumashishini onke
  • Ukuqonda okubukhali kuyo yomibini imingeni yetekhnoloji kunye neenkampani ezithathela ingqalelo abantu ekufuneka zijongane nazo

Isimbo

Banner promocional da Forhold para gestão de varejo com convite para teste gratuito de 30 dias

U-Kotler ubhala ngokufutshane, ngendlela ethe ngqo, esenza imixholo emikhulu yokuthengisa iqondwe kubaphulaphuli abaninzi ngelixa inikezela ngesikhokelo sobuchule kunye nokusebenza kwiingcali kunye neenkokeli.

Inqaku lokufomatha

Xa uthenga esi sihloko, iPDF ehamba kunye nayo iya kufumaneka kwilayibrari yakho eviwayo kunye nesandi.

Amaxabiso kwi-BRL

Ulwazi olongezelelweyo

Uphononongo

Akukho ngxelo okwangoku.

Yiba ngowokuqala ukuphonononga "Intengiso 5.0: Itekhnoloji yoBuntu"

Idilesi yakho ye-imeyile ayizupapashwa. Imimandla enyanzelekileyo iphawulwe nge *

Iimveliso ezinxulumeneyo