Descrição

"Nws yog lub sijhawm rau cov tuam txhab los ua kom tiav lub zog ntawm cov thev naus laus zis siab tshaj hauv lawv cov tswv yim lag luam, kev tawm tswv yim, thiab kev ua haujlwm. Technology yuav tsum tau ua kom muaj txiaj ntsig zoo rau tib neeg." - Philip Kotler

Kev Lag Luam 5.0: Technology rau Tib Neeg

Muab xam los ntawm The Wall Street Journal yog ib qho ntawm 10 tus kws tshaj lij kev lag luam, Philip Kotler yog tus sau ntau tshaj 50 phau ntawv txhais ua ntau tshaj 25 hom lus. Hauv Kev Lag Luam 5.0, Kotler piav qhia tias cov thev naus laus zis tshiab tuaj yeem tsim muaj txiaj ntsig, ua tau raws li cov neeg siv khoom xav tau, thiab ua kom muaj qhov sib txawv zoo hauv ntiaj teb.

Txheej txheem cej luam

Ua raws li kev hloov pauv ntawm kev sib raug zoo thiab thev naus laus zis ntawm kaum xyoo dhau los, phau ntawv no qhia tau hais tias yuav ua li cas koom ua ke digital evolution nrog cov kev hloov pauv loj hauv cov neeg siv khoom. Kotler tshawb nrhiav seb cov koom haum tuaj yeem ua lub luag haujlwm txais cov thev naus laus zis li cas thaum hais txog tib neeg thiab kev cuam tshuam ntawm cov kev hloov pauv no.

Cov ntsiab lus tseem ceeb tau them

• Lub neej yav tom ntej ntawm cov neeg siv khoom kev paub thiab yuav ua li cas thev naus laus zis hloov pauv kev koom tes
• Artificial txawj ntse thiab automation rau kev lag luam efficiency
• Kev koom tes ua haujlwm thiab lub luag haujlwm ntawm cov tuam txhab hauv zej zog
• Qhov cuam tshuam ntawm kev faib nyiaj txiag tsis sib xws, kev faib tawm tiam neeg, thiab qhov sib txawv digital
• Cov cib fim thiab kev pheej hmoo uas thev naus laus zis tsim rau cov koom haum thiab thoob ntiaj teb

Qhov koj yuav tau txais

• Cov lus piav qhia meej, nkag tau yooj yim ntawm kev lag luam kev lag luam nyuaj
• Cov tswv yim pom zoo thiab cov tswv yim ua tau zoo
• Cov piv txwv tiag tiag los ntawm cov tuam txhab thoob plaws kev lag luam
• Kev nkag siab tob rau hauv ob qho tib si kev sib tw thev naus laus zis thiab cov tuam txhab kev txiav txim siab tib neeg yuav tsum tau ntsib

Style

Kotler sau hauv cov ntsiab lus, ncaj qha, ua cov ntsiab lus lag luam loj nkag siab rau cov neeg tuaj saib thoob plaws thaum muab cov tswv yim thiab kev qhia ua haujlwm rau cov kws tshaj lij thiab cov thawj coj.

Hom ntawv sau tseg

Thaum koj yuav lub npe no, cov PDF nrog rau yuav muaj nyob rau hauv koj lub tsev qiv ntawv Audible nrog rau lub suab.